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Ad Exchange initiates an open auction by sending you a request/callout with information for an available impression. What triggers Ad Exchange to do this?

  1. When a user requests a web page, the empty ad slots (or ad tags) in the user’s browser send a request for ad content to the publisher’s sell-side platform (SSP), which pings Ad Exchange to initiate an auction.
  2. Ad Exchange initiates an auction as soon as the buyer or the media agency inputs their creatives into their bidder’s interface, targeting desired inventory.
  3. Your bidding technology pings Ad Exchange with bidding information. Should there be any impressions available, Ad Exchange will initiate an auction.
  4. When a publisher makes impressions available, their sell-side platform pings Ad Exchange to request ad content. Once Ad Exchange has available bids, it initiates the auction.

100% Correct Answer

  • When a user requests a web page, the empty ad slots (or ad tags) in the user’s browser send a request for ad content to the publisher’s sell-side platform (SSP), which pings Ad Exchange to initiate an auction.

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DoubleClick Ad Exchange Basics Assessment Answers

DoubleClick Ad Exchange Basics Assessment Answers

  1. 09/03/2018 What is a bid response?
  2. 09/03/2018 Who are the most common buyers on Ad Exchange?
  3. 09/03/2018 Why would you choose to participate in the Ad Exchange Open Auction?
  4. 09/03/2018 You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered?
  5. 05/03/2018 What are trading desks and what part do they play as a buyer on Ad Exchange?
  6. 05/03/2018 Which policy would you violate if your declared click-through URL leads to a landing page that can’t be crawled by Google?
  7. 05/03/2018 What tool can be used as a proactive measure to submit creatives for verification, for checking their status, and for retrieving a list of all your active creatives before bidding on the creative ad?
  8. 05/03/2018 You’ve just defined the audience you’d like to target with your next campaign, as well as which formats you’d like your ad to run on. Which tool in Ad Exchange allows you to input your criteria and find publishers with available inventory or packaged products matching your campaign settings?
  9. 05/03/2018 Your bid has been filtered out of the auction due to publisher filtering. Why would this happen?
  10. 05/03/2018 What are the general types of policies on Ad Exchange?
  11. 05/03/2018 What is a Programmatic Guaranteed Deal?
  12. 05/03/2018 What happens after you receive a bid request from Ad Exchange?
  13. 05/03/2018 Ad Exchange initiates an open auction by sending you a request/callout with information for an available impression. What triggers Ad Exchange to do this?
  14. 05/03/2018 Some non-family safe ad content is allowed to be run on Ad Exchange. How is this made possible?
  15. 05/03/2018 What makes the Open Auction on Ad Exchange unique?
  16. 05/03/2018 Why do we have policies in place on Ad Exchange?
  17. 05/03/2018 What is a bid request?
  18. 05/03/2018 What are native ads?
  19. 05/03/2018 What type of information is typically found in a bid request?
  20. 05/03/2018 You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?
  21. 05/03/2018 Which tool in the Ad Exchange user interface allows you to discover and strike deals with publishers that match your buying criteria?
  22. 05/03/2018 Which deal types are one-to-one, between one publisher and one buyer?
  23. 05/03/2018 What are the benefits to the end user of using interstitial ads?