Leadmego

Advanced Google Analytics Assessment Exam Answers

Advanced Google Analytics Assessment Exam Answers

  1. A session in Google Analytics times out after how many minutes by default?
  2. Because segments are applied before sampling, segmented data will not be sampled.
  3. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
  4. Custom Dimensions can be used in which reports?
  5. Custom Metrics can have which scopes?
  6. Custom Reports have which capabilities?
  7. Custom segments may be created using which criteria?
  8. Filters may be applied retroactively to any data that has already been processed.
  9. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?
  10. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
  11. How many segments may be applied at once?
  12. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
  13. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
  14. If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
  15. If data is excluded from a view using a filter, it may be recovered within thirty days.
  16. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
  17. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
  18. Multi-channel Funnel reports can credit conversions across which channels?
  19. Remarketing can show relevant ads on which Google properties?
  20. Segments applied to reports can analyze data for which of the following groups?
  21. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
  22. To collect the number of comments users posted to a website page, what feature would be used?
  23. To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
  24. To enable remarketing in Google Analytics, what must first be enabled?
  25. To pair metrics with dimensions, what should they have in common?
  26. To see data for users from the U.S. and Canada only in a view, which filter would be applied?
  27. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
  28. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
  29. To set up Dynamic Remarketing, what must first be created in Google Analytics?
  30. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
  31. What Google Analytics data can be used to define a remarketing audience?
  32. What are macro-conversions in a measurement plan?
  33. What does Google Analytics call a URL that passes data parameters for reporting?
  34. What does Google Analytics use to differentiate new and returning users?
  35. What four parameters can be included with an event hit for reporting?
  36. What is the maximum duration a user can be included in a remarketing audience?
  37. What is “remarketing” in Google Analytics?
  38. What report analyzes which webpages get the most traffic and highest engagement?
  39. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
  40. What report shows data segmented by channel?
  41. When a Custom Dimension is active, which data will it affect?
  42. When defining a measurement plan, what is the order of steps?
  43. When does the Google Analytics tracking code send a pageview hit to Analytics?
  44. When does the Google Analytics tracking code send an event hit to Analytics?
  45. Which are Goal types in Google Analytics?
  46. Which of these scopes could be used for dimensions and metrics?
  47. Which remarketing audiences can be defined in Google Analytics?
  48. Which users could be targeted with Dynamic Remarketing to bring them back to a website?
  49. Which would prevent data from appearing in a Custom Report?
  50. What type of Custom Report shows a static sortable table with rows of data?
  51. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
  52. What will happen if a user clears the Analytics cookie from their browser?

Leave a Reply

Your email address will not be published. Required fields are marked *