Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?
- Time Decay
- Last Interaction
- Path Length
100% Correct Answer
- Last Interaction
DoubleClick Optimize performance in Campaign Manager Assessment Answers
DoubleClick Optimize performance in Campaign Manager Assessment Answers (Campaign Manager optimization Assessment)
- 14/03/2018 KidApparel wants to create custom audience lists by leveraging their Custom Floodlight Variables and individual user IDs for more precise targeting. Tom Trafficker tells them they’ll need to use:
- 14/03/2018 DoubleClick Digital Marketing reports are great, but Mario is looking for log-level impression and click data so he can dig into the granular details and run analysis. How can Mario access this information?
- 13/03/2018 Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?
- 13/03/2018 Knowing that DinoWorld park tickets have a long conversion funnel, Johanna wants to give equal credit to every ad interaction that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?
- 13/03/2018 How many data-driven models can be created for each parent-advertiser configuration?
- 13/03/2018 Martin’s excitement to dig into reports quickly turns to dismay when he sees how many conversion paths are displayed in the Assisted Conversions report. How can he limit which conversion paths are used in the report?
- 13/03/2018 What is a common reason why the “Edit multiple” option may not appear in the user interface?
- 13/03/2018 Which attribution model uses Floodlight data from both converting and non-converting users?
- 13/03/2018 How can you make bulk edits in the Campaign Manager interface?
- 13/03/2018 After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?
- 13/03/2018 How does the position-based attribution model assign conversion credit?
- 13/03/2018 Alona has been using the Time-Decay attribution model a lot recently, but she wishes she could make an adjustment to increase how rich media interactions are weighted when assigning credit. What attribution model should she select?
- 13/03/2018 Ezra wants to know which of DinoWorld’s promotional offers the users on his audience list are responding to best. Which report would he pull?
- 13/03/2018 What is the best way to target users who haven’t made a purchase after putting an item in their cart without giving away too many promo codes?
- 13/03/2018 How can you view the encrypted user ID across DoubleClick Bid Manager and DoubleClick Campaign Manager accounts?
- 13/03/2018 SuperCoolKicks wants to see if users who have seen the Cool Kicks sneaker ads on their smartphones are making purchases on desktop. Which report would reveal this pattern?
- 13/03/2018 Yasmin wants to see the most common sequence of ad interactions users experience before they convert. What report should she review?
- 13/03/2018 After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions. How can she best optimize with this information?
- 13/03/2018 KidApparel wants to capture the encrypted user ID of each impression and click interaction so they can create more precise audience lists. Tom Trafficker tells them they’ll need to use:
- 13/03/2018 After exporting your campaign to a spreadsheet, making a copy of one row with your ad, placement, and creative is a great way to ensure correct formatting and IDs when you import. What step will you need to complete in order to create a new placement?
- 13/03/2018 What is a common reason for a campaign spreadsheet to fail upon import?
- 13/03/2018 Rich wants to compare cross-environment conversion data to standard conversion data. Which metric in the Cross-Device Conversions report does he need to include to see which device got the conversion credit?