Bid Manager Optimization Assessment Answers

Optimize your Display & Video 360 campaign Assessment Answers, Bid Manager Optimization Assessment Answers, Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign with Display & Video 360.

  1. Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?
  2. Why would you look at an impression lost chart when making quick optimizations?
  3. What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
  4. Manual optimizations to which components typically provide the greatest impact?
  5. What is the most important factor to consider when evaluating viewability and ad position performance?
  6. Which can be one of the most effective strategies for driving action?
  7. You have an insertion order designed to get more customers to install your app. What is its goal?
  8. How can the pacing metrics help you to optimize remarketing line items?
  9. Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?
  10. When optimizing to build awareness, what components should you optimize first?
  11. At its most basic, how do you optimize your campaign?
  12. What is a way to improve your targeting when your goal is influencing consideration?
  13. What is the maximum amount Bid Manager will increase your bids when using bid multipliers?
  14. When would you avoid setting your display insertion order’s pacing to “ASAP”?
  15. Which of the following is an example of low performers when trying to influence consideration?
  16. What’s the best way to optimize for creatives with high click rates?
  17. What’s a promising way to increase your remarketing list’s potential impressions?
  18. What can you do to optimize in the final week of your campaign’s flight?
  19. What’s a good frequency when your goal is to start raising awareness with new people?
  20. Why is defining a primary goal the first step of optimizing your online advertising campaign?
  21. What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

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