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Bing Ads Accreditation Exam Answers

Become a Microsoft Advertising accredited professional, Earn your Microsoft Advertising certification, Get free training, and find out how to become an expert through our Microsoft Advertising Certified Professional program. What is Microsoft Advertising, and how does PPC work?, Introduction to campaigns, ad groups, and how to use Google Import, Choosing keywords and how to do keyword research, Microsoft Advertising policies. Microsoft Advertising automated rules and bids, Microsoft Advertising budgeting and billing, Campaign exclusions, Multi-linking & Multi-user Access, Microsoft Advertising Scripts, Syndicated Partner Network. Microsoft Advertising Editor campaign optimization, Campaign optimization for PPC ads, Creating a great ad experience with Quality Score, Effective PPC copywriting and ad copy tips. Detailed reporting in Microsoft Advertising. Ad Extensions, Audience Targeting: Device, location and ad schedule, Audience Targeting: In-market and Custom Audiences, Audience Targeting: Remarketing and LinkedIn, Microsoft Advertising Editor, Microsoft Advertising Intelligence, Shopping Campaigns, Dynamic search ads, Expanded Text Ads, Upgraded URLs and dynamic text insertion, Hotel Ads, Keyword match types, LinkedIn Profile Targeting, Microsoft Audience Network, Microsoft Audience Network: Audience campaign workflow, Microsoft Audience Network: Search campaign workflow, PPC bidding, traffic estimation, and CPC strategy, Universal Event Tracking.

  1. With Call Extensions you can do the following: (Select 2)
  2. You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
  3. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
  4. With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
  5. What is the best question to ask yourself when considering how to create a positive landing page experience?
  6. How many levels of organization are contained within the Hotel Ads structure?
  7. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
  8. Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
  9. Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?
  10. From where can you export data in Microsoft Advertising Editor?
  11. Which of these Scripts options are available to you in Microsoft Advertising?
  12. When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
  13. Best practices for using automated rules include the following: (Select 3)
  14. What is an example of a remarketing exclusion along with remarketing targeting?
  15. The only way to use Hotel Ads is to sign up with your account manager. True or false?
  16. You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
  17. In-market audiences can be imported from Google Ads campaigns. True or False?
  18. What key strategies might an advertiser use Microsoft Advertising Intelligence for?
  19. Which of the following can you customize in Microsoft Advertising Editor?
  20. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
  21. If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
  22. What are two ways you can advantage of audience targeting? (Select 2)
  23. Price Extensions are a pay-per-click extension that display your products or services. True or false?
  24. With Microsoft Advertising, you can export which kinds of campaigns?
  25. Each campaign you create will have its own ___________.
  26. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
  27. LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?
  28. The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?
  29. With LinkedIn Profile Targeting, you can target customers based on what criteria?
  30. Recent updates to the Microsoft Advertising Editor are the following:
  31. It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
  32. What are the three categories of attributes for ad customizer feeds?
  33. In Microsoft Advertising, which customer actions are considered conversions? (Select 3)
  34. Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
  35. What are the benefits of having an upgraded URL?
  36. With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
  37. Where can you select different options depending on whether you have one or multiple accounts?
  38. Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.
  39. Where might your Microsoft Audience Ads be displayed?
  40. How many managing customers can you grant access for on your account? (And likewise remove?)
  41. The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
  42. What is the main benefit of Syndication?
  43. Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)
  44. Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
  45. You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
  46. The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
  47. Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
  48. Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
  49. A best practice for updating UET tags on your website is:
  50. A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
  51. When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
  52. Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
  53. The Competition tab in Reporting gives you what two functionalities? (Select 2)
  54. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  55. A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
  56. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
  57. Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?
  58. Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
  59. Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?
  60. In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
  61. How do bid adjustments (modifiers) affect the display of your ad?
  62. Which Microsoft Advertising functionality policies must advertisers adhere to?
  63. Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?
  64. You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
  65. Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  66. What bid strategies are currently available for bid optimization? Choose all that apply.
  67. What are the campaign and image limits with Google Import for Audience Campaigns?
  68. Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
  69. Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?
  70. A custom audience is a type of remarketing list. What is NOT required to set this up?
  71. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
  72. What is the key tactic in optimizing your PPC ads?
  73. You can now receive billing alerts and monthly invoices via email. True or false?
  74. What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
  75. Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?
  76. You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
  77. The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.
  78. Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
  79. What are two best practices for monitoring performance in Syndication networks? (Select 2)
  80. Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?
  81. You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
  82. An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?
  83. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
  84. How might using Multi-User Access for sign up be useful for your agency or business?
  85. Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
  86. Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?
  87. Keyword Planner is a keyword research tool that provides which kinds of insight?
  88. Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  89. With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
  90. Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
  91. If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
  92. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  93. How many tags must you place on your site to track multiple campaigns?
  94. Which of the following examples of automated rules can you create in your account?
  95. Which of the following can you customize in Bing Ads Editor?
  96. When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
  97. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  98. Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  99. Which one of the following is not a report in Bing Ads?
  100. Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  101. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  102. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
  103. Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
  104. What do you call words or phrases that trigger ads when they match a customer’s search query?
  105. Multiple Ad Groups are allowed in Campaigns.
  106. Automated rules can only be applied at the campaign level. True or false?
  107. What happens if your account reaches its credit limit?
  108. Which of the following audiences can you define with remarketing lists?
  109. Which Bing Ads resources should you use to help you optimize your performance?
  110. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  111. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
  112. You can set default keyword bids at what level?
  113. With search advertising, what happens when a customer clicks your ad? (Select 2)
  114. Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
  115. In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?
  116. You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
  117. Which of the following statements describes inline editorial feedback during ad creation?
  118. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
  119. Which of the following ideas should you consider implementing when writing your ad?
  120. On which page can you check if you r ad is appearing or not and if not, why?
  121. Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
  122. How do your keyword bids and your daily budget work together?
  123. Keywords can be analyzed by what factors?
  124. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
  125. Which of the following factors could impact the performance and delivery of your ad?
  126. What is a keyword bid?
  127. A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
  128. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
  129. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  130. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  131. Which exclusions are permitted at the campaign level to keep your ad from displaying?
  132. Which components are not required for a Bing Ads text ad?
  133. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information?
  134. If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
  135. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  136. Bing Ads Editor allows you to work and make changes offline and online. True or False?
  137. What are two ways to import a file? (Select two)
  138. Which item is not a possible Campaign Exclusion?
  139. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  140. If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
  141. In Bing Ads, which customer actions are considered conversions?
  142. With pay-per-click search advertising, when are you charged?
  143. How do incremental bids affect the display of your ad?
  144. Which feature should you use to create a custom filter that shows items with different attributes?
  145. As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?
  146. Why is it important to choose the right keywords? (Select two)
  147. When implementing conversion tracking, what is the first step?
  148. From which tab can you access your online billing statement?
  149. What is the first step in creating your store in the Bing Merchant Center?
  150. Tablet investment can be controlled by bid modifiers of:
  151. What is the main advantage of using dynamic text in your ads?
  152. How can you overwrite your offline changes with what you have online?
  153. Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
  154. Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  155. What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  156. What option will ensure/increase the chances that your ad is approved?
  157. An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
  158. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
  159. You can create a new campaign by copying an existing campaign from one account to another. True or false?
  160. Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
  161. You want to track your search advertising budget and spend. Which report group should you select?
  162. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  163. Which Bing Ads feature can help you analyze your ad campaign performance?
  164. Which UET setting allows you to count each conversion/each user who converted?
  165. The keyword research feature can help you:
  166. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  167. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
  168. Looking at traffic history is one way to improve your bidding strategy. True or false?
  169. Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
  170. For locations to display in Location Extensions, they must be within how many miles of user?
  171. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  172. You want to run your report on a regular basis. Which option gives you this capability?
  173. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  174. With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
  175. For whom might you create a remarketing list?
  176. What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
  177. What is the first step in getting a bid estimation for keywords?
  178. When you target by time of day, which time zone does Bing Ads use?
  179. Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
  180. Which of the following might generate invalid clicks? (Select two)
  181. Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
  182. The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  183. Which Delivery status indicates an ad group that has passed its end date?
  184. With Bing Ads, you can export which kinds of campaigns?
  185. Which of the following will help you evaluate the effectiveness of your campaigns?
  186. Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
  187. You can import existing campaigns from other online search engines, like Google. True or false?
  188. Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
  189. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

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