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Creative Certification Exam Answers

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results. Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

  1. How can a Studio profile be edited without impacting the live campaign?
  2. How can a dynamic preview sheet be removed from a Studio profile?
  3. How many Studio profiles can a dynamic creative be linked to?
  4. In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?
  5. In what product are dynamic targeting keys created?
  6. In what section of Studio are creative images and videos stored?
  7. In what section of Studio can users create and manage dynamic profiles?
  8. In what section of Studio can users upload and manage ad files?
  9. In what section of Studio is user access managed?
  10. The HTML5 Enabler should be added to which tag in a creative’s HTML file?
  11. To build an expanding creative, which three panels must be included in the HTML? (select three) Select All Correct Responses
  12. To create a dynamic profile, what steps must be taken in the Dynamic Content section?
  13. To preview a creative on a blank page, what option should be selected from the dropdown?
  14. To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
  15. What action occurs when assets are uploaded to the Creative section?
  16. What are three benefits of filtering by creative dimensions? (select three) Select All Correct Responses
  17. What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)
  18. What are two benefits of using dynamic creatives in Studio? (select two)
  19. What are two creative elements that can be dynamic? (select two) Select All Correct Responses
  20. What do “counters” measure in Studio?
  21. What does optimization prioritize when used for dynamic creatives?
  22. What dynamic strategy allows flight scheduling of dynamic creatives?
  23. What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
  24. What feature allows users to create a dynamic field without needing to upload a feed?
  25. What feature can be used to target multiple columns in a feed one at a time?
  26. What field type is used for data pass targeting in a dynamic profile?
  27. What is the Asset Library file size limit per upload for non-video files?
  28. What is the Asset Library file size limit per upload for video files?
  29. What is the method most often used to define the dynamic content for a creative?
  30. What is the minimum number of exits required for a creative?
  31. What is the proper format for geo-targeting a location in a feed?
  32. What method for using custom fonts is NOT supported for dynamic text?
  33. What profile setting allows Studio to match more than one row on impression?
  34. What step must be taken before initiating a fullscreen expansion?
  35. What steps should be taken under Manage Data to upload a new feed to the Studio profile?
  36. What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
  37. What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?
  38. What user access level allows read and write access to create or edit a dynamic profile and feed?
  39. What values are included in the targeting column of a remarketing feed?
  40. What’s the most efficient way to target one headline to 10 different audience IDs in a feed?
  41. When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?
  42. When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?
  43. When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three) Select All Correct Responses
  44. When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?
  45. When should the dynamic creative be uploaded to Studio?
  46. When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
  47. When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?
  48. When you have multliple images to support different creative sizes within a single profile, what action should be taken?
  49. Where are dynamic profiles located?
  50. Where is the dynamic path for an asset found?
  51. Which three components are available in Google Web Designer? (select three) Select All Correct Responses
  52. Which three creative types are allowed when using VPAID creatives? (select three) Select All Correct Responses
  53. Which three elements are required for a dynamic creative? (select three)
  54. Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)
  55. Which three rotation settings are available in Studio? (select three)
  56. Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two) Select All Correct Responses
  57. Which two capabilities are possible with dynamic preview sheets? (select two) Select All Correct Responses
  58. Which two columns are required in a feed? (select two) Select All Correct Responses
  59. Which two data types are NOT supported as dynamic elements? (select two) Select All Correct Responses
  60. Which two methods can be used to build dynamic creatives for Studio? (select two) Select All Correct Responses
  61. Which two methods can be used to connect dynamic data to an element in the creative? (select two)
  62. Which two options must be true to use open optimization? (select two) Select All Correct Responses
  63. Which two preview types can be used to generate a dynamic preview? (select two) Select All Correct Responses
  64. Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two) Select All Correct Responses
  65. Which two targeting types are supported in Studio for dynamic creatives? (select two) Select All Correct Responses
  66. Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)
  67. Which two variables can be used to optimize the rotation of dynamic creatives? (select two) Select All Correct Responses
  68. Which two video formats can be built as Rich Media in Studio? (select two)
  69. Which types of assets can be used in Studio? (select two)
  70. Echo remarketing uses dynamic content from what source?

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