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DoubleClick Campaign Manager Basics Assessment Answers

DoubleClick Campaign Manager Basics Assessment Answers

  1. 20/05/2019 Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?
  2. 20/05/2019 Why do advertisers choose to use ad servers?
  3. 16/03/2018 Which report shows conversion-specific information about your campaign?
  4. 16/03/2018 Which of the following groups of statements about placements, ads, and creatives are true?
  5. 16/03/2018 Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign. What does Tom need to do next?
  6. 16/03/2018 How does Campaign Manager track conversion activities on an advertiser’s site?
  7. 16/03/2018 Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?
  8. 11/03/2018 How does Campaign Manager benefit traffickers?
  9. 11/03/2018 Which system integrates with Campaign Manager?
  10. 11/03/2018 How is a display ad served through an ad server?
  11. 11/03/2018 How are default ads created?
  12. 11/03/2018 Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out. Which type of targeting would allow her to do this?
  13. 11/03/2018 What does a placement specify?
  14. 11/03/2018 Sports Gear has an upcoming campaign that is targeted to Brazil. What should the trafficker do to see how many conversions occurred from users in Brazil?
  15. 11/03/2018 You just launched a campaign last week and want to check on performance stats. What metric should you look for in Insights?
  16. 11/03/2018 How does a Unique Floodlight Counter tag count conversion activities?
  17. 11/03/2018 What metric does a Reach report provide?

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