Leadmego

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

  1. Quality Score of keywords across all campaigns and all ad groups
  2. clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page
  3. Quality Score of all campaigns and regional targeting settings
  4. click–through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site

Correct Answer:
clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page

Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Display: Grow Your Business with Google Ads, Identify Campaign Types on Google Display Ads, Reach Users on Google Display Ads, Increase Efficiency with Automated Bidding, Deliver the Right Message on Google Display Ads, Increase Conversions with Performance Planner.

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