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Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?

Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?

Fill in the blank: If lead nurturing is the content, then segmentation is __________.

Fill in the blank: If lead nurturing is the content, then segmentation is __________.

Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

What is another commonly used term for conversion optimization?

What is another commonly used term for conversion optimization?

What is SCOPE?

What is SCOPE?

Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?

Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?

How long should you let your conversion optimization experiments run (on average)?

How long should you let your conversion optimization experiments run (on average)?

True or false? Conversion optimization can positively impact your return on investment.

True or false? Conversion optimization can positively impact your return on investment.

Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?

Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?

What are SMART goals?

What are SMART goals?

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