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How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client's search ads?

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

If you want to target ads to only people who speak Spanish, you can:

If you want to target ads to only people who speak Spanish, you can:

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

In order to differentiate ads from those of competitors, advertisers should:

In order to differentiate ads from those of competitors, advertisers should: