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True or false? An effective conversion path must include a landing page.

True or false? An effective conversion path must include a landing page.

True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly?

True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly?

True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

What is shared knowledge?

What is shared knowledge?

What role does optimization play in your conversational growth strategy?

What role does optimization play in your conversational growth strategy?

Which three elements are important to consider when determining if you should start to automate a conversation on your website?

Which three elements are important to consider when determining if you should start to automate a conversation on your website?

What are the steps to implementing a conversational growth strategy?

What are the steps to implementing a conversational growth strategy?

What is a conversational growth strategy?

What is a conversational growth strategy?

Where do conversations fit into your inbound marketing strategy?

Where do conversations fit into your inbound marketing strategy?

What is a conversation?

What is a conversation?