From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

  1. Browser
  2. Editor
  3. Error
  4. All of the above

Correct Answer:

  • Editor

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Bing Ads Accreditation Exam Answers

Bing Ads Accreditation Exam Answers

  1. 28/04/2018 You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  2. 28/04/2018 How many tags must you place on your site to track multiple campaigns?
  3. 28/04/2018 Which of the following examples of automated rules can you create in your account?
  4. 28/04/2018 Which of the following can you customize in Bing Ads Editor?
  5. 28/04/2018 When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
  6. 28/04/2018 You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  7. 28/04/2018 Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  8. 28/04/2018 Which one of the following is not a report in Bing Ads?
  9. 28/04/2018 Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  10. 28/04/2018 When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  11. 28/04/2018 A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
  12. 28/04/2018 Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
  13. 28/04/2018 What do you call words or phrases that trigger ads when they match a customer’s search query?
  14. 28/04/2018 Multiple Ad Groups are allowed in Campaigns.
  15. 28/04/2018 Automated rules can only be applied at the campaign level. True or false?
  16. 28/04/2018 What happens if your account reaches its credit limit?
  17. 28/04/2018 Which of the following audiences can you define with remarketing lists?
  18. 28/04/2018 Which Bing Ads resources should you use to help you optimize your performance?
  19. 28/04/2018 What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  20. 28/04/2018 Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
  21. 28/04/2018 You can set default keyword bids at what level?
  22. 28/04/2018 With search advertising, what happens when a customer clicks your ad?
  23. 28/04/2018 Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
  24. 28/04/2018 In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?
  25. 28/04/2018 You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
  26. 28/04/2018 Which of the following statements describes inline editorial feedback during ad creation?
  27. 28/04/2018 To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
  28. 28/04/2018 Which of the following ideas should you consider implementing when writing your ad?
  29. 27/04/2018 On which page can you check if you r ad is appearing or not and if not, why?
  30. 27/04/2018 Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
  31. 27/04/2018 How do your keyword bids and your daily budget work together?
  32. 27/04/2018 Keywords can be analyzed by what factors?
  33. 27/04/2018 From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
  34. 27/04/2018 Which of the following factors could impact the performance and delivery of your ad?
  35. 27/04/2018 What is a keyword bid?
  36. 27/04/2018 A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
  37. 27/04/2018 Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
  38. 27/04/2018 What is the best way to learn how many clicks Bing Ads has identified as low quality?
  39. 27/04/2018 You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  40. 27/04/2018 Which exclusions are permitted at the campaign level to keep your ad from displaying?
  41. 27/04/2018 Which components are not required for a Bing Ads text ad?
  42. 27/04/2018 The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information?
  43. 27/04/2018 The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
  44. 27/04/2018 If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
  45. 27/04/2018 Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  46. 27/04/2018 Bing Ads Editor allows you to work and make changes offline and online. True or False?
  47. 27/04/2018 What are two ways to import a file? (Select two)
  48. 27/04/2018 Which item is not a possible Campaign Exclusion?
  49. 27/04/2018 What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  50. 27/04/2018 If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
  51. 27/04/2018 In Bing Ads, which customer actions are considered conversions?
  52. 27/04/2018 With pay-per-click search advertising, when are you charged?
  53. 27/04/2018 How do incremental bids affect the display of your ad?
  54. 27/04/2018 Which feature should you use to create a custom filter that shows items with different attributes?
  55. 27/04/2018 As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?
  56. 27/04/2018 Why is it important to choose the right keywords?
  57. 27/04/2018 When implementing conversion tracking, what is the first step?
  58. 27/04/2018 From which tab can you access your online billing statement?
  59. 27/04/2018 What is the first step in creating your store in the Bing Merchant Center?
  60. 27/04/2018 Tablet investment can be controlled by bid modifiers of:
  61. 27/04/2018 What is the main advantage of using dynamic text in your ads?
  62. 27/04/2018 How can you overwrite your offline changes with what you have online?
  63. 27/04/2018 Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
  64. 27/04/2018 Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  65. 27/04/2018 What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  66. 27/04/2018 What option will ensure/increase the chances that your ad is approved?
  67. 27/04/2018 An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
  68. 27/04/2018 You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
  69. 27/04/2018 You can create a new campaign by copying an existing campaign from one account to another. True or false?
  70. 27/04/2018 Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
  71. 27/04/2018 You want to track your search advertising budget and spend. Which report group should you select?
  72. 27/04/2018 The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  73. 27/04/2018 Which Bing Ads feature can help you analyze your ad campaign performance?
  74. 27/04/2018 Which UET setting allows you to count each conversion/each user who converted?
  75. 27/04/2018 The keyword research feature can help you:
  76. 27/04/2018 The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  77. 27/04/2018 When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
  78. 27/04/2018 Looking at traffic history is one way to improve your bidding strategy. True or false?
  79. 27/04/2018 Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
  80. 27/04/2018 For locations to display in Location Extensions, they must be within how many miles of user?
  81. 27/04/2018 You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  82. 27/04/2018 You want to run your report on a regular basis. Which option gives you this capability?
  83. 27/04/2018 Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  84. 27/04/2018 With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
  85. 27/04/2018 For whom might you create a remarketing list?
  86. 27/04/2018 What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
  87. 27/04/2018 What is the first step in getting a bid estimation for keywords?
  88. 27/04/2018 When you target by time of day, which time zone does Bing Ads use?
  89. 27/04/2018 Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
  90. 26/04/2018 Which of the following might generate invalid clicks? (Select two)
  91. 26/04/2018 Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
  92. 26/04/2018 The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  93. 26/04/2018 Which Delivery status indicates an ad group that has passed its end date?
  94. 26/04/2018 With Bing Ads, you can export which kinds of campaigns?
  95. 26/04/2018 Which of the following will help you evaluate the effectiveness of your campaigns?
  96. 26/04/2018 Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
  97. 26/04/2018 You can import existing campaigns from other online search engines, like Google. True or false?
  98. 26/04/2018 Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
  99. 26/04/2018 You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?