Leadmego

Google Ads Mobile Advertising Certification Exam Answers

Google AdWords Mobile Advertising Certification Exam Answers

  1. 09/06/2019 How do upgraded URLs help advertisers with third-party conversion tracking?
  2. 28/03/2018 The Mobile App Acquisition reports provide data for which of the following?
  3. 28/03/2018 You can use the Mobile App Overview report to do which of the following?
  4. 28/03/2018 AdWords cross-device conversions don’t:
  5. 28/03/2018 In AdWords, you can create and manage video campaigns targeting mobile devices by using:
  6. 28/03/2018 True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
  7. 28/03/2018 To connect Firebase to Google Analytics, which of these is required?
  8. 28/03/2018 The Mobile App Behavior reports provide data for:
  9. 31/01/2018 Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
  10. 31/01/2018 An app advertiser would want to use a third-party tracking company to:
  11. 31/01/2018 Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?
  12. 31/01/2018 To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:
  13. 31/01/2018 If you value mobile traffic over desktop, which bid adjustment should you set?
  14. 31/01/2018 When you use an automated bid strategy, it will automatically optimize your bids based on:
  15. 31/01/2018 Automated bidding is ideal for advertisers who:
  16. 31/01/2018 To connect Firebase to AdWords, which of these is required?
  17. 31/01/2018 Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
  18. 31/01/2018 What two things can you track with AdWords out of the box without making any code changes to your app?
  19. 31/01/2018 To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
  20. 31/01/2018 Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
  21. 31/01/2018 AdWords Smart Bidding uses machine learning and your account data to help you do what?
  22. 31/01/2018 Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?
  23. 31/01/2018 A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?
  24. 31/01/2018 Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
  25. 31/01/2018 Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
  26. 31/01/2018 Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?
  27. 31/01/2018 Where can universal app campaigns run?
  28. 31/01/2018 Why do mobile advertisers care about driving physical store traffic?
  29. 31/01/2018 Which extensions can help drive installs of your mobile app?
  30. 31/01/2018 How can you re-engage users who have abandoned your app after their first use?
  31. 31/01/2018 An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.
  32. 31/01/2018 Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
  33. 31/01/2018 Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
  34. 31/01/2018 To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
  35. 31/01/2018 What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
  36. 31/01/2018 How does AdWords data-driven attribution give credit for conversions?
  37. 31/01/2018 A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
  38. 31/01/2018 Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
  39. 31/01/2018 Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
  40. 31/01/2018 What does a call extension let users do that call-only ads do not?
  41. 31/01/2018 Viewable impressions allow you to:
  42. 31/01/2018 What is a simple way to target ads to mobile users when they’re near your physical store locations?
  43. 31/01/2018 These are all key to good mobile site design except?
  44. 31/01/2018 Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
  45. 31/01/2018 Why do advertisers care about driving calls to their business?
  46. 31/01/2018 Which is a good app design practice?
  47. 31/01/2018 Which of the following is true about mobile optimized websites?
  48. 31/01/2018 Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?
  49. 31/01/2018 All of these were recommended to help build a faster site except?
  50. 31/01/2018 Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
  51. 17/12/2017 _______ are a type of ad format that show extra information about your business.
  52. 17/12/2017 ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
  53. 17/12/2017 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.
  54. 17/12/2017 A ______ specifies a location in an app that corresponds to the content you’d like to show.
  55. 17/12/2017 A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
  56. 17/12/2017 A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.
  57. 17/12/2017 According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?
  58. 17/12/2017 Admob is ____.
  59. 17/12/2017 An advertiser with stores throughout the country could use Location Extension Targeting to:
  60. 17/12/2017 An advertiser would NOT use AdWords’ mobile offering to:
  61. 17/12/2017 An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
  62. 17/12/2017 App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
  63. 17/12/2017 App remarketing allows you to target people who:
  64. 17/12/2017 Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
  65. 17/12/2017 Auto exclusions allow:
  66. 17/12/2017 Automatic bidding is ideal for advertisers who:
  67. 17/12/2017 Deep–linking allows:
  68. 17/12/2017 For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?
  69. 17/12/2017 How do upgraded URLs help advertisers with 3rd party conversion tracking?
  70. 17/12/2017 If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:
  71. 17/12/2017 If your campaign is running on the Display Network, your ads:
  72. 17/12/2017 In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.
  73. 17/12/2017 iOS app conversion tracking cannot be set up using:
  74. 17/12/2017 iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
  75. 17/12/2017 Many successful mobile sites have large “touch targets” for clicking that take into account ______.
  76. 17/12/2017 Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
  77. 17/12/2017 Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.
  78. 17/12/2017 Select the one way NOT to track app conversions.
  79. 17/12/2017 Setting up Mobile App Analytics requires:
  80. 17/12/2017 Showing your ads on top of the mobile page in search results is beneficial because:
  81. 17/12/2017 Showrooming refers to:
  82. 17/12/2017 Sitelink extensions:
  83. 17/12/2017 The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
  84. 17/12/2017 The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
  85. 17/12/2017 The conversion optimizer for apps allows:
  86. 17/12/2017 The Mobile App Analytics Acquisition reports give you data about:
  87. 17/12/2017 The Mobile App Analytics Behavior reports give you data about:
  88. 17/12/2017 The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.
  89. 17/12/2017 The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
  90. 17/12/2017 The two types of conversions for YouTube on mobile are:
  91. 17/12/2017 Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
  92. 17/12/2017 To find the right mobile bid, you would calculate:
  93. 17/12/2017 To re–engage users with an app, use the following strategies:
  94. 17/12/2017 To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
  95. 17/12/2017 To understand the full value of mobile, you must take into account:
  96. 17/12/2017 Usage data allows advertisers to:
  97. 17/12/2017 Viewable impressions:
  98. 17/12/2017 What is a lightbox ad?
  99. 17/12/2017 What is an app engagement ad?
  100. 17/12/2017 What is an app install ad?
  101. 17/12/2017 What time of day does mobile usage generally peak?
  102. 17/12/2017 What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
  103. 17/12/2017 When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
  104. 17/12/2017 When should an advertiser use an app extension instead of an app promotion ad?
  105. 17/12/2017 When you use a flexible bid strategy, it will automatically optimize your bids based on:
  106. 17/12/2017 Where can app ads run?
  107. 17/12/2017 Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?
  108. 17/12/2017 Which is a benefit of using server–to–server app conversion tracking over an SDK?
  109. 17/12/2017 Which of the following is a way for an advertiser to monetize their app?
  110. 17/12/2017 Which of the following is incorrect about AdWords cross–device conversions?
  111. 17/12/2017 Which of the following is NOT a type of mobile ad extension?
  112. 17/12/2017 Which of the following is NOT true about an app URL scheme?
  113. 17/12/2017 Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
  114. 17/12/2017 Which of the following is true about apps?
  115. 17/12/2017 Which of the following is true about mobile optimized sites?
  116. 17/12/2017 With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
  117. 17/12/2017 With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
  118. 17/12/2017 With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
  119. 17/12/2017 You can use a mobile specific display URL to:

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Hootsuite
  • Hootsuite Platform Exam Certification
  • Hootsuite Professional Certification
  • Hootsuite Social Media
  • Bing Ads Accreditation
  • Google Tag Manager Certification
  • Google Educator Certification
  • WooRank