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How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

  1. Assisted conversion
  2. Second-to-last-click attribution
  3. Last-click attribution
  4. Primary conversion

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Google Analytics Certification Exam Answers

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Google Analytics Certification Exam Answers.

  1. 30/11/2019 What campaign parameter is not available by default in Google Analytics ?
  2. 30/11/2019 Which reports require the activation of Advertising Features?
  3. 30/11/2019 What model represents the hierarchical structure of a Google Analytics account?
  4. 30/11/2019 What filter would only include data from a campaign titled “Back to School” in Campaign reports?
  5. 30/11/2019 What type of Custom Report shows a static sortable table with rows of data?
  6. 30/11/2019 Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
  7. 30/11/2019 To recognize users across different devices, what is required for User ID?
  8. 30/11/2019 Google Analytics cannot collect data from which systems by default?
  9. 30/11/2019 What report indicates the last page users viewed before leaving a website?
  10. 30/11/2019 When linking a Google Ads account to Google Analytics, what is not possible?
  11. 30/11/2019 A new Custom Channel Group may be applied retroactively to organise data that has been previously collected.
  12. 30/11/2019 What report shows a visual representation of user interactions on a website?
  13. 30/11/2019 To view accurate data in a Custom Report, what action should be avoided?
  14. 30/11/2019 What report shows the percent of site traffic that visited previously?
  15. 30/11/2019 If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
  16. 30/11/2019 What is not considered a “source” in Google Analytics by default?
  17. 30/11/2019 What report shows which web pages get the most traffic and highest engagement?
  18. 30/11/2019 When will Google Analytics be unable to identify sessions from the same user by default?
  19. 30/11/2019 To track users and sessions across multiple domains, what first must be set up?
  20. 30/11/2019 In Custom Reports, what must metrics and dimensions share in order to report accurately?
  21. 30/11/2019 What report indicates where users start or exit the conversion funnel?
  22. 30/11/2019 What feature must be enabled to use Multi-Channel Funnels?
  23. 30/11/2019 Custom Dimensions can be used as what?
  24. 30/11/2019 In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
  25. 30/11/2019 Which reports indicate how traffic arrived at a website?
  26. 29/11/2019 What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
  27. 28/11/2019 Which default traffic source dimensions does Google Analytics report for each website visitor?
  28. 28/11/2019 How would a view filter be configured to include only users from Brazil and Argentina?
  29. 28/11/2019 What feature would be used to collect how many times users downloaded a product catalog?
  30. 28/11/2019 Filters cannot perform what action on collected data?
  31. 28/11/2019 View filters may be applied retroactively to any data that has been processed.
  32. 28/11/2019 What report provides data on how specific sections of a website performed?
  33. 28/11/2019 When does the tracking code send an event hit to Google Analytics?
  34. 28/11/2019 What channel is not included in the default Channels report?
  35. 28/11/2019 What feature can join offline business systems data with online data collected by Google Analytics?
  36. 28/11/2019 What report compares metrics based on user acquisition date over a series of weeks?
  37. 28/11/2019 What metric-dimension combination is not valid?
  38. 28/11/2019 What feature collects company-specific data such as Member Status?
  39. 28/11/2019 What feature is required to collect the number of comments users posted to a web page?
  40. 28/11/2019 Auto-tagging is used to collect data from what kind of traffic?
  41. 28/11/2019 What data is Google Analytics Goals unable to track?
  42. 28/11/2019 What data table display compares report metrics to the website average?
  43. 28/11/2019 When does a default Analytics session expire?
  44. 28/11/2019 What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
  45. 28/11/2019 What report identifies browsers that may have had problems with a website?
  46. 28/11/2019 What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
  47. 28/11/2019 Segments will not allow you to do what?
  48. 28/11/2019 Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
  49. 28/11/2019 In Multi-Channel Funnel Reports, how are default conversions credited?
  50. 28/11/2019 Which three campaign parameters are recommended to manually track campaigns?
  51. 28/11/2019 What is not a filter setting for data in views?
  52. 28/11/2019 What scope applies to Custom Metrics?
  53. 28/11/2019 To increase the speed at which Google Analytics compiles reports, what action could be taken?
  54. 28/11/2019 What feature is required to track customer search terms on a website?
  55. 28/11/2019 The default session timeout duration in Google Analytics is how many minutes?
  56. 28/11/2019 What criteria could not be used to create a Dynamic Remarketing audience?
  57. 28/11/2019 Sharing a Custom Report will share the report configuration and data included in the report.
  58. 28/11/2019 In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
  59. 28/11/2019 If a web page visitor clears the Analytics cookie from their browser, what will occur?
  60. 28/11/2019 Within how many days can a deleted view be restored?
  61. 28/11/2019 If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
  62. 28/11/2019 Which Goals are available in Google Analytics?
  63. 28/11/2019 Sampling is applied to reports before segmentation.
  64. 28/11/2019 Which user characteristic may NOT be used to change keyword bids in Google Ads?:
  65. 28/11/2019 Which parameters can be included with an event hit for reporting?
  66. 28/11/2019 View filters are applied in what order?
  67. 28/11/2019 When does the Analytics tracking code send a pageview hit to Google Analytics?
  68. 28/11/2019 What report shows the percentage of traffic that previously visited a website?
  69. 28/11/2019 What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
  70. 28/11/2019 What campaigns require manual tags on destination URLs for tracking?
  71. 28/11/2019 Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
  72. 28/11/2019 What does assigning a value to a Google Analytics Goal enable?
  73. 28/11/2019 What scope levels available for dimensions and metrics?
  74. 28/11/2019 Views can include website data collected before the view was created.
  75. 28/11/2019 What would prevent data from appearing in a Custom Report?
  76. 28/11/2019 What Remarketing audiences cannot be defined by default?
  77. 28/11/2019 What report shows which types of mobile devices visited a website?
  78. 28/11/2019 Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
  79. 28/11/2019 What is not considered a default “medium” in Google Analytics?
  80. 28/11/2019 What criteria cannot be used to create a Custom Segment?
  81. 28/11/2019 What cannot be collected by the default Analytics tracking code?
  82. 28/11/2019 What is not a benefit of Google Analytics Remarketing?
  83. 28/11/2019 What is used to create Smart Goals?
  84. 28/11/2019 What asset is used to build a remarketing list?
  85. 28/11/2019 For autotagging, what parameter does Google Ads include in the destination URL?
  86. 28/11/2019 When the same default tracking code is installed on pages with different domains, what will result?
  87. 28/11/2019 What report indicates the pages of a website where users first arrived?
  88. 28/11/2019 What data does Google Analytics prohibit collecting?
  89. 28/11/2019 Which assets cannot be shared in the Solutions Gallery?
  90. 28/11/2019 What is not a benefit of using segments to analyze data?
  91. 28/11/2019 Once filters have been applied, what is the option to recover filtered data?
  92. 17/12/2017 A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
  93. 17/12/2017 Adding filters to a view in Google Analytics allows you to
  94. 17/12/2017 Assigning a value to a Google Analytics Goal allows you to do which of the following?
  95. 17/12/2017 Auto-tagging is a feature that is used with which type of traffic?
  96. 17/12/2017 Auto-tagging is used to collect data from which kinds of traffic?
  97. 17/12/2017 By default, Google Analytics can only collect behavioral data from web-connected systems.
  98. 17/12/2017 By default, when does an Analytics session expire?
  99. 17/12/2017 By default, when will Google Analytics NOT be able to identify sessions from the same user?
  100. 17/12/2017 By default, which of these are NOT Remarketing audiences that you can define?
  101. 17/12/2017 By default, which of these is NOT considered a “medium” in Google Analytics?
  102. 17/12/2017 By default, which of these is NOT considered a “source” in Google Analytics?
  103. 17/12/2017 By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
  104. 17/12/2017 Custom Dimensions can be used as which of the following?
  105. 17/12/2017 Custom Reports will NOT let you do what?
  106. 17/12/2017 Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
  107. 17/12/2017 Filters let you include, exclude, or modify the data you collect in a view.
  108. 17/12/2017 Filters may be applied retroactively to any data that has been processed.
  109. 17/12/2017 Google Analytics can collect behavioral data from which systems?
  110. 17/12/2017 Google Analytics can identify that two sessions are from the same user if
  111. 17/12/2017 Google Analytics filters are applied in the order in which they are set in your view.
  112. 17/12/2017 Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports
  113. 17/12/2017 How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
  114. 17/12/2017 How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
  115. 17/12/2017 How would you reduce the time it takes to compile reports in Google Analytics?
  116. 17/12/2017 How would you track visitors coming from an email or newsletter campaign?
  117. 17/12/2017 If a filter excludes data from a view, that data can never be recovered for that view.
  118. 17/12/2017 If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
  119. 17/12/2017 If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
  120. 17/12/2017 If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
  121. 17/12/2017 If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
  122. 17/12/2017 If you want to track users and sessions across multiple domains, what must you set up?
  123. 17/12/2017 If you wanted to track what search terms customers used to find products on your website, what would you set up?
  124. 17/12/2017 In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
  125. 17/12/2017 In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
  126. 17/12/2017 In the multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
  127. 17/12/2017 Metrics cannot be paired with dimensions of the same scope.
  128. 17/12/2017 Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
  129. 17/12/2017 Once you have deleted a view, you have a limited number of days to restore that view.
  130. 17/12/2017 Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
  131. 17/12/2017 Segments are applied before sampling in reports.
  132. 17/12/2017 Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?
  133. 17/12/2017 Sharing a Custom Report will share the data in that report.
  134. 17/12/2017 Smart Goals are created automatically by Google’s machine-learning algorithms
  135. 17/12/2017 The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:
  136. 17/12/2017 The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?
  137. 17/12/2017 The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
  138. 17/12/2017 The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
  139. 17/12/2017 The User ID feature is commonly used with which of the following website scenarios?
  140. 17/12/2017 The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
  141. 17/12/2017 To collect how many times users downloaded a product catalog, what would you set up ?
  142. 17/12/2017 To recognize users across different devices, what feature must you enable?
  143. 17/12/2017 To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
  144. 17/12/2017 True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
  145. 17/12/2017 True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
  146. 17/12/2017 True or False: Once a view is deleted it cannot be restored.
  147. 17/12/2017 True or False: The order in which filters appear in your view settings matters.
  148. 17/12/2017 True or False: When a new view is created, it will show the historical data from the first view you created for the property.
  149. 17/12/2017 True or False: When you share a link to a custom report, you share the data in the report.
  150. 17/12/2017 Views can include website data from before the view was created.
  151. 17/12/2017 What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
  152. 17/12/2017 What are the four scope levels available for dimensions and metrics in Google Analytics?
  153. 17/12/2017 What are UTM parameters?
  154. 17/12/2017 What does the time lag report indicate?
  155. 17/12/2017 What feature would you set up to collect company-specific data such as Member Status?
  156. 17/12/2017 What four parameters can you include with an event hit for reporting?
  157. 17/12/2017 What four types of Goals are available in Google Analytics?
  158. 17/12/2017 What is a “dimension” in Google Analytics?
  159. 17/12/2017 What is a “metric” in Google Analytics?
  160. 17/12/2017 What is a “secondary dimension” in Google Analytics?
  161. 17/12/2017 What is a benefit of using Google Analytics for Remarketing?
  162. 17/12/2017 What is an assisted conversion?
  163. 17/12/2017 What is an attribution model in Google Analytics?
  164. 17/12/2017 What is required for User ID to track users across different devices?
  165. 17/12/2017 What is the “Bounce Rate” in Google Analytics?
  166. 17/12/2017 What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
  167. 17/12/2017 What is the main purpose of the Multi-Channel funnel report?
  168. 17/12/2017 What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
  169. 17/12/2017 What is the URL parameter that auto-tagging appends to an AdWords destination URL?
  170. 17/12/2017 What reports would you use to determine if you should consider expanding your advertising to new markets?
  171. 17/12/2017 What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
  172. 17/12/2017 What type of data does Google Analytics prohibit you from collecting?
  173. 17/12/2017 What URL tag does AdWords add to the destination URL using autotagging?
  174. 17/12/2017 What will happen if a user clears the Analytics cookie from their browser?
  175. 17/12/2017 What will happen if you install the same default tracking code on pages with different domains?
  176. 17/12/2017 What would you set up to collect how many comments users posted to a webpage on your site?
  177. 17/12/2017 When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
  178. 17/12/2017 When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
  179. 17/12/2017 When should you use manual tagging?
  180. 17/12/2017 When will the Analytics tracking code send a pageview hit to Google Analytics?
  181. 17/12/2017 When will the Analytics tracking code send an event hit to Google Analytics?
  182. 17/12/2017 When you create a new Channel Grouping in a view, you can
  183. 17/12/2017 Where in the HTML of your webpage should you place your Analytics tracking code?
  184. 17/12/2017 Which Analytics API allows you to access your Google Analytics account configuration data?
  185. 17/12/2017 Which campaign parameter is NOT standard in Google Analytics?
  186. 17/12/2017 Which campaigns require you to add manual tags to destination URLs for tracking?
  187. 17/12/2017 Which data table display compares report metrics to the website average?
  188. 17/12/2017 Which dimension is not included in the Adwords reporting section of Google Analytics?
  189. 17/12/2017 Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
  190. 17/12/2017 Which kinds of hits does Google Analytics track?
  191. 17/12/2017 Which of the following are possible uses of views within a single Google Analytics account?
  192. 17/12/2017 Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
  193. 17/12/2017 Which of the following could be measured by defining a goal in Google Analytics?
  194. 17/12/2017 Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
  195. 17/12/2017 Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics.
  196. 17/12/2017 Which of the following is a benefit of using segments in your data analysis?
  197. 17/12/2017 Which of the following is a hit type tracked by Google Analytics?
  198. 17/12/2017 Which of the following is an advantage of implementing Google Tag Manager?
  199. 17/12/2017 Which of the following is not a required parameter in the URL builder?
  200. 17/12/2017 Which of the following metrics is available when Site Search tracking is enabled?
  201. 17/12/2017 Which of the following metrics would most strongly suggest a poorly performing website?
  202. 17/12/2017 Which of the following questions can be answered using the goal flow report?
  203. 17/12/2017 Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
  204. 17/12/2017 Which of the following statements about segments is incorrect?
  205. 17/12/2017 Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
  206. 17/12/2017 Which of the following would prevent URL destination goal conversions from being recorded?
  207. 17/12/2017 Which of these are required for Multi-Channel Funnels?
  208. 17/12/2017 Which of these can be imported to define a remarketing audience?
  209. 17/12/2017 Which of these can join offline business systems data with online data collected by Google Analytics?
  210. 17/12/2017 Which of these can you NOT share using The Solutions Gallery?
  211. 17/12/2017 Which of these CANNOT be collected by the default Analytics tracking code?
  212. 17/12/2017 Which of these channels is NOT included in the default Channels report?
  213. 17/12/2017 Which of these could NOT be tracked using Goals in Google Analytics?
  214. 17/12/2017 Which of these criteria CANNOT be used to create a Custom Segment?
  215. 17/12/2017 Which of these does Google Analytics use to distinguish new and returning users?
  216. 17/12/2017 Which of these is a scope for Custom Metrics?
  217. 17/12/2017 Which of these is NOT a benefit of Remarketing in Google Analytics?
  218. 17/12/2017 Which of these is NOT a benefit of using segments in your data analysis?
  219. 17/12/2017 Which of these is NOT a valid metric-dimension combination?
  220. 17/12/2017 Which of these is NOT possible when you link your AdWords account to Google Analytics?
  221. 17/12/2017 Which of these represents the hierarchical structure of a Google Analytics account?
  222. 17/12/2017 Which of these user characteristics CANNOT be used to create a Custom Segment?
  223. 17/12/2017 Which of these would prevent data from appearing in a Custom Report?
  224. 17/12/2017 Which report can compare metrics based on user acquisition date over a series of weeks?
  225. 17/12/2017 Which report demonstrates how well specific parts of your website performed?
  226. 17/12/2017 Which report helps identify which browsers may have had problems with your website?
  227. 17/12/2017 Which report helps you determine the percent of your site traffic that has visited previously?
  228. 17/12/2017 Which report helps you understand which kinds of mobile devices were used to visit your website?
  229. 17/12/2017 Which report indicates the last page users viewed before leaving your website?
  230. 17/12/2017 Which report indicates the pages of your website where users first arrived?
  231. 17/12/2017 Which report shows a visual representation of user interactions on your website?
  232. 17/12/2017 Which report shows the percentage of traffic that has visited your site before?
  233. 17/12/2017 Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
  234. 17/12/2017 Which report shows which pages on your site get the most traffic and highest engagement?
  235. 17/12/2017 Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
  236. 17/12/2017 Which report would you use to determine the % of your site traffic that has already been to your site before?
  237. 17/12/2017 Which report would you use to determine where users start or exit the conversion funnel?
  238. 17/12/2017 Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
  239. 17/12/2017 Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
  240. 17/12/2017 Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
  241. 17/12/2017 Which reports require you to activate Advertising Features?
  242. 17/12/2017 Which reports show websites that send traffic to your pages?
  243. 17/12/2017 Which tags does Google Analytics recommend to accurately track campaigns?
  244. 17/12/2017 Which type of Custom Report shows a static sortable table with rows of data?
  245. 17/12/2017 Which user characteristic may NOT be used to change keyword bids in AdWords?:
  246. 17/12/2017 Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
  247. 17/12/2017 Why can AdWords clicks differ from Analytics sessions in your reports?
  248. 17/12/2017 Why would it be useful to assign a value to your goal in Google Analytics?
  249. 17/12/2017 You can only apply a Custom Dimension to data that was collected after you created the dimension.
  250. 17/12/2017 You cannot change the default session timeout duration in Google Analytics.
  251. 17/12/2017 You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
  252. 17/12/2017 You define a Destination URL goal by
  253. 17/12/2017 You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
  254. 17/12/2017 You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
  255. 17/12/2017 You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
  256. 17/12/2017 You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
  257. 17/12/2017 You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
  258. 17/12/2017 You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
  259. 17/12/2017 Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
  260. 17/12/2017 Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?
  261. 17/12/2017 Your Multi-Channel Funnel reports have no data. What is the most likely reason?
  262. 17/12/2017 Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?
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