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How does the position-based attribution model assign conversion credit?

  1. All credit goes to the last click
  2. Majority of credit is split across click interactions, with remaining credit given to any impressions
  3. Majority of credit is split between the first and last interactions, with remaining credit given to other interactions
  4. Majority of credit is given to the first interaction, with remaining credit given to other interactions

100% Correct Answer

  • Majority of credit is split between the first and last interactions, with remaining credit given to other interactions

Campaign Manager Optimization Assessment Answers

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