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How is content targeting different from audience targeting options?

  1. Content targeting only works with video ads
  2. Content targeting can be used with additional audience targeting
  3. Content targeting requires an additional CPM fee
  4. Content targeting is only available on DoubleClick Ad Exchange

100% Correct Answer

  • Content targeting can be used with additional audience targeting

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DoubleClick Bid Manager Basics Assessment Answers

DoubleClick Bid Manager Basics Assessment Answers

  1. 19/03/2018 Which strategy allows marketers to serve ads only to users who have previously visited the homepage of their website?
  2. 19/03/2018 How can Bid Manager users add a profit margin to their revenue calculation?
  3. 11/03/2018 What information does the Inventory Availability Report provide?
  4. 11/03/2018 Which section in Bid Manager allows you to view all of your creatives and create new ones?
  5. 11/03/2018 What can cause a delay for a campaign’s launch in Bid Manager?
  6. 11/03/2018 How does Bid Manager access creative assets that are stored on a third-party ad server?
  7. 11/03/2018 Which report helps to optimize which sites the advertiser targets?
  8. 11/03/2018 This “broadest reach” strategy allows marketers to serve ads to new users who have not previously visited their website.
  9. 10/03/2018 What are three main campaign strategies?
  10. 10/03/2018 Which type of optimization is useful for refining your content targeting?
  11. 10/03/2018 What is one demand side platform offering that allows advertisers to reach their customers in the moment that matters?
  12. 10/03/2018 How long is a typical in-stream video ad?
  13. 10/03/2018 Which option would allow Bid Manager to spend your budget at the same rate for the duration of the campaign?
  14. 10/03/2018 What benefit does a demand side platform provide to an advertiser?
  15. 10/03/2018 In which section of Bid Manager can you enable a new ad exchange?
  16. 10/03/2018 In which section of Bid Manager can you set alerts?
  17. 10/03/2018 What makes Bid Manager a unique solution for advertisers using a demand side platform?
  18. 10/03/2018 How do budgets behave within a Bid Manager insertion order (IO)?
  19. 10/03/2018 What are two ways to target an audience online?
  20. 10/03/2018 What does the partner revenue model define?
  21. 10/03/2018 Which level of the Bid Manager hierarchy is used for targeting and bids?
  22. 10/03/2018 In which section of Bid Manager can you assign creatives?
  23. 10/03/2018 When does the creative approval process occur?
  24. 10/03/2018 How is content targeting different from audience targeting options?
  25. 10/03/2018 Which ad format is recommended to serve across all display campaigns?
  26. 10/03/2018 What is Bid Manager’s main source of inventory?
  27. 10/03/2018 What is an example of a data cost?