In a Reach and Frequency report, “Frequency” is defined as the:

  1. Average number of times a video ad is played by a user.
  2. Average number of times a user is exposed to an ad.
  3. Total number of ad impressions.
  4. Average number of times an ad appears on a single webpage.

Correct Answer:

  • Average number of times a user is exposed to an ad.

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