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Measurement – Smart Assessment Answers

Measurement – Smart Assessment Answers

  1. 10/05/2019 A “Conversion” is specifically defined as a purchase influenced by an ad.
  2. 10/05/2019 Advertisers can import their campaign data from DCM into GA360.
  3. 10/05/2019 Attribution 360 can help advertisers see the impact of their TV campaigns.
  4. 10/05/2019 Differentiate between measurement and attribution.
  5. 10/05/2019 Google Analytics 360 is the free, entry-level analytics platforms.
  6. 10/05/2019 Identify ALL of the platforms that offer attribution analysis.
  7. 10/05/2019 Identify the definition of attribution.
  8. 10/05/2019 In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?
  9. 10/05/2019 Match each of the following terms to the corresponding goal
  10. 10/05/2019 Match the Analytics and Google Ads measurement terminology to the description.
  11. 10/05/2019 Place in order the steps involved in building a data-driven attribution model for Search ads.
  12. 10/05/2019 Rules-based attribution takes only converting paths into account.
  13. 10/05/2019 Select the Google products that collect data and measure actions in websites or apps. Select all that apply. Select All Correct Responses
  14. 10/05/2019 Select the best Google tool for website A/B testing.
  15. 10/05/2019 Select the platform that allows advertisers to combine data feeds for reporting and visualization.
  16. 10/05/2019 Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.
  17. 10/05/2019 Three of the following feature statements are true about Tag Manager. Identify the feature that is false.
  18. 10/05/2019 Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
  19. 10/05/2019 Viewability guarantees that a client’s ad will be seen.
  20. 10/05/2019 What are the three different stages of customer interactions defined within a funnel in Analytics?
  21. 10/05/2019 What are the three different stages of customer interactions defined within a funnel in Google Analytics?
  22. 10/05/2019 What are the three key steps to enable accurate measurement of the user journey?
  23. 10/05/2019 What can be done to make sure Active View metrics are available for a YouTube campaign?
  24. 10/05/2019 What is a key value proposition of Unique Reach?
  25. 10/05/2019 What is the DoubleCIick advertiser ad server called?
  26. 10/05/2019 What is the industry-leading 3P solution that can be compared to Unique Reach?
  27. 10/05/2019 What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data?
  28. 10/05/2019 What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?
  29. 10/05/2019 What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?
  30. 10/05/2019 Which platform type can an advertiser use to track time spent on their site?
  31. 10/05/2019 Why is it not advisable for an advertiser to have a tag set to conditional firing in AdWords Conversion Tracking?
  32. 10/05/2019 Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?
  33. 10/05/2019 YouTube is the second most viewable video destination globally.

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