Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?

  1. Establishing a baseline
  2. Measuring view-through conversions
  3. Proving incremental impact
  4. Creating a focused question

100% Correct Answer:

  • Proving incremental impact

Leave a Reply

Your email address will not be published. Required fields are marked *

Prepare for a programmatic world Assessment Answers

  • Hootsuite
  • Hootsuite Platform Exam Certification
  • Hootsuite Professional Certification
  • Hootsuite Social Media
  • Bing Ads Accreditation
  • Google Tag Manager Certification
  • Google Educator Certification
  • WooRank