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Platforms – Smart Assessment Answers

Platforms – Smart Assessment Answers

  1. 13/05/2019 A publisher ad server allows publishers to conduct which of following activities?
  2. 13/05/2019 A publisher’s most valuable asset is the audience it has access to.
  3. 13/05/2019 A trading desk is the same as a demand side platform.
  4. 13/05/2019 AdX inventory is exclusive to GDN and DBM.
  5. 13/05/2019 An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
  6. 13/05/2019 AppNexus is a competitor to DoubleClick Bid Manager.
  7. 13/05/2019 Appnexus is an example of a stack player.
  8. 13/05/2019 By default, DoubleClick Search will favor Google inventory.
  9. 13/05/2019 Criteo is an example of a point player.
  10. 13/05/2019 DBM is the only demand side platform with access to YouTube’s TrueView format
  11. 13/05/2019 DoubleClick Bid Manager is restricted to buying Google Media.
  12. 13/05/2019 DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
  13. 13/05/2019 DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
  14. 13/05/2019 DoubleClick Search allows advertisers to control their organic listings.
  15. 13/05/2019 DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
  16. 13/05/2019 DoubleClick Search allows advertisers to import data from non-Google search engines.
  17. 13/05/2019 DoubleClick Search is designed to have a similar look and feel to AdWords.
  18. 13/05/2019 DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
  19. 13/05/2019 First-party data is defined as data owned by the advertiser and collected from online and offline sources.
  20. 13/05/2019 Google Web Designer allows clients to author custom, interactive HTML5 creative.
  21. 13/05/2019 Google has an affiliate marketing platform.
  22. 13/05/2019 How does programmatic benefit advertisers?
  23. 13/05/2019 How would DoubleClick Bid Manager best be classified?
  24. 13/05/2019 Identify the interface where publishers log-in to control their campaigns and report on performance.
  25. 13/05/2019 Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
  26. 13/05/2019 In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
  27. 13/05/2019 Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
  28. 13/05/2019 Point players allow advertisers to pass assets seamlessly between platforms.
  29. 13/05/2019 Search management platforms only access search engines and don’t offer social or display functionality.
  30. 13/05/2019 Some clients use both the AdWords and DS interface.
  31. 13/05/2019 This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
  32. 13/05/2019 Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
  33. 13/05/2019 What does “DSP” stands for?
  34. 13/05/2019 What is Google’s DSP?
  35. 13/05/2019 What is Google’s advertiser ad server called?
  36. 13/05/2019 What is Google’s creative platform for building dynamic creative?
  37. 13/05/2019 What is Google’s enterprise solution for tracking website engagement?
  38. 13/05/2019 What is Google’s solution for deploying pixels across a website?
  39. 13/05/2019 What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
  40. 13/05/2019 What platform allows advertisers to gather valuable insights into how users interact with their site or application?
  41. 13/05/2019 What reason would a customer want to use GDN over DBM?
  42. 13/05/2019 What should an advertiser use to track digital campaigns across channels?
  43. 13/05/2019 What’s Google’s creative HTML authoring tool called?
  44. 13/05/2019 What’s another term for the publisher side of media transactions?
  45. 13/05/2019 What’s the best definition for programmatic?
  46. 13/05/2019 What’s the name of Google’s search management platform?
  47. 13/05/2019 What’s the term for when publisher ad servers are used to upload the creative from advertisers?
  48. 13/05/2019 Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
  49. 13/05/2019 Which conversion types can DoubleClick Search pull in?
  50. 13/05/2019 Which of the following does DoubleClick Studio help advertisers do?
  51. 13/05/2019 Which of the following is the online marketplace for the buying and selling of programmatic ads?
  52. 13/05/2019 Which one of these companies offers a competitor to DoubleClick Search?
  53. 13/05/2019 Which platform should publishers use to define the areas of their website that they can sell as ad space?
  54. 13/05/2019 Which platform should publishers use to sell their inventory in an online marketplace?
  55. 13/05/2019 Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
  56. 13/05/2019 Which type of ad format matches the look and feel of a publisher’s site/app?
  57. 10/05/2019 Advertisers can import their campaign data from DCM into GA360.
  58. 10/05/2019 Attribution 360 can help advertisers see the impact of their TV campaigns.
  59. 10/05/2019 Google Analytics 360 is the free, entry-level analytics platforms.
  60. 10/05/2019 Identify ALL of the platforms that offer attribution analysis.
  61. 10/05/2019 Select the best Google tool for website A/B testing.
  62. 10/05/2019 Select the platform that allows advertisers to combine data feeds for reporting and visualization.
  63. 10/05/2019 Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
  64. 10/05/2019 What is the DoubleCIick advertiser ad server called?
  65. 10/05/2019 Which platform type can an advertiser use to track time spent on their site?

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