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Quotes by Bozoma Saint John

Quotes by Bozoma Saint John

Any criticism, you should pay attention to. Whether you accept it and change or you take it and move on is the choice, but criticism is not a bad thing.
Apple Music is a living, breathing brand.
Apple is a unique company in that the art and the science sit together very nicely. There’s an appreciation for both sides of the brain.
As a first-generation American, my parents expected that I would go on to have pretty tactical higher-education-type jobs – doctor, lawyer, engineer. Those were the three options. My dad was not at all open to the idea that there would not be a higher education in my future.
At 13, I learned what it meant to walk into a room and not care what everybody thinks of you.
At school, I could talk about what other kids were talking about. Maybe I wouldn’t seem so strange if I connected with them on the level they were used to.
Because my husband, Peter, died young, I’ve already faced the scariest thing in my life. Now I live out the dreams for both of us.
Being a black woman in America and the world and in corporate situations is something to be celebrated.
Brands mean different things for different generations.
Bring your whole self to work because, that way, you can bring full ideas and the wholeness of your unique abilities.
Bringing your whole self to work is the mantra for me as I sit in my office and do the work, and it’s also the mantra as I look out at the community that I’m trying to brand for Uber.
Companies can change. Culture can change.
Don’t let the myths make you believe that women don’t support other women.
Even now, when people ask me, ‘Why did you take the job at Uber?’ I say because my gut told me to.
Even though society has come a long way in correcting the inequalities between men and women in the workplace, it still has to be said that women are oftentimes subconsciously playing to the gender roles which we are taught from birth.
Everyone is going to be skeptical if they don’t know what is happening.
For me, pop culture is very fluid: it’s music, it’s movies, it’s books, it’s art, it’s tech, it’s so many things – and as marketing and brand advocates, we should be able to to take products and services and match them to what’s happening in pop culture.
Human curation allows you to have the emotion and feel music, because it is a very emotional thing. It makes you feel happy; it helps you when you are feeling sad, gets you pumped up, calms you down.
I always do what I’m most interested in first.
I am very competitive – with myself and everybody else. I’m petty, too.
I believe in manifesting the words that are coming out of my mouth. I’m very careful with what I say because the intention is then out in the universe.
I bite my nails.
I can’t be in an environment that is not conducive to me as a black woman.
I do think brands are like people.
I don’t curse in front of my daughter. Well, sometimes.
I don’t even know how to behave without my sleep. I would be a horrible person to be around – cranky.
I don’t expect anyone who doesn’t look like me to fix my problems.
I don’t fear challenge.
I don’t have to be an engineer to understand we need female engineers.
I don’t know if I’m ever considered a part of the community I’m in.
I don’t see a utopia anywhere for me.
I don’t think it’s any secret that there’s a lack of diversity in Silicon Valley. But that, to me, is actually quite beautiful. It allows me to be fully me because there is no one else to look at and say, ‘Oh, I should be more like that.’
I feel really proud of the work I did at Apple Music, and I don’t take anything away from it that’s negative at all.
I firmly believe brand stories are complex and multilayer.
I have known Tiffany R. Warren for many years, and we have always shared the goal to promote diversity and inclusion in the creative industries.
I love Apple Music. I helped build Apple Music. It will always be a very, very big part of my life and part of the journey.
I love sleep so much. That’s the one thing I won’t sacrifice. I really cannot.
I really did enjoy my time at Apple – it’s a great company, and I really loved building Apple Music.
I think a lot of women have felt really powerless.
I think diversity and having women and people of color in key positions is really important.
I think it’s interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.
I think that people are innately good.
I think women have a unique talent for being able to see the forest and the trees at the same time.
I want things to be great for people of color and for women.
I want to be something that is worthy to be bragged about.
I want to hear LeBron James’s Uber stories.
I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.
I want white men to look around in their office and say, ‘Oh, look, there’s a lot of white men here. Let’s change this.’
I was born in Middletown, Connecticut, while my dad was getting his Ph.D. in ethnomusicology and anthropology at Wesleyan University.
I’m a great napper. I nap in a lot of places.
I’m a natural optimist.
I’m a woman. I’m black. I am passionate. I am transparent.
I’m always trying to do things better than I’ve done them before, do them faster than I’ve done them before.
I’m bold in personality, I’m hella tall, and I’m hella black.
I’m following the path that was destined for me.
I’m living out my dreams every day.
I’m such a brand nerd.
I’ve always been a black woman in corporate America. I’ve faced my share of issues.
I’ve been told that I overshare. Sometimes I get criticized for it, but how else would I be if not all of me?
I’ve broken through many walls and glass ceilings.
I’ve never made a move that I didn’t feel was right in my gut.
I’ve never run from a job; I’ve always run to another one.
I’ve never taken the easy route. I don’t even know what that is!
I’ve worked hard for my life. No one gave me anything.
If I can be in a position of power and influence, and be able to make my present better, then I want to do that.
If our employees are wearing the Uber sweatshirt to the grocery store, that would make me feel great.
If you are in a hiring position, hire someone that is nothing like you. We keep looking for the commonalities, but find someone with commonalities that are nothing like you.
Instagram is a blessing – I love to post about everything I’m doing. The explore page is magical.
It’s important to be an ally. You don’t have to be a black woman to think we should have more black women in tech.
It’s our job as marketers and brand professionals to nurture the brand and calm it down when it’s angry and to encourage when it’s trying to grow.
It’s very personal to me and doesn’t work for everybody, but what I have found in my experience is that when I make pro and con lists, it’s usually because I am trying to talk myself out of a good idea or talk myself into a really bad one.
Live today as if you don’t have tomorrow: my husband was diagnosed and killed by cancer within six months.
Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.
Mentors are like friendships.
Music inspires some feeling in you. That’s the same way I think about Uber.
My family moved a lot, so I was always walking in as the new kid.
My job is about emotion. My job is about feeling. This might be controversial to say, but I feel like sometimes data gets in the way of that.
Obviously, as a marketer, I love to work with brands that aren’t static, that have life and personality.
Part of innovation is, fake it until you make it. Keep trying things, but it’s not just the random trying.
Part of our human nature is finding new ways of being.
Passion should meet your professional life, and I’m a living, breathing testament to that.
Pop culture and entertainment can be dismissed as surface, but it’s not. It’s the language we all speak, and it’s the connection point between people all over the world.
Risk is the essence of any reward – to try the thing that no one else is willing to try.
Six months after I was born, we moved to Ghana. The first five years of my life were there. In 1982, when there was a coup d’etat, my family left because the government was overthrown, and my dad was involved in politics.
The adage is true: Walk a mile in my shoes – or drive a mile in my car. There is nothing quite like sitting in the seat yourself.
The number of African Americans in Silicon Valley is dismal. It’s not up to one company – it’s up to the entire industry to make sure that we are moving the conversation forward. Sometimes those walls of competition need to come down so we can move the entire industry forward.
There is something to be said about taking the risk. We all know that is where the greatest reward is.
There’s no more exciting moment for me as a brand strategist than a turnaround.
We all know this: Music is such a fundamental part of life.
We have to find ways to create content that folks want to see.
We need better corporate environments. We need better workplaces everywhere.
We only get better by telling our real story. That’s the only way to be.
We should all be allies to ideas or people or initiatives that we don’t necessarily have a real knowledge in.
We’re complex human beings. I can wear a leather dress and still have an 8-year-old and wipe up the eggs that are on her face.
When I first walked into Uber, it was very difficult because people were unsure about what was going to happen – there was a real sense of powerlessness.
When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn’t wholly who they were, which then became an image that they sold. That’s still a brand to me.
When I was in the 10th grade, I decided to run for a position on the student council with the campaign slogan ‘Nuthin but a Boz thang,’ so you might say joining Beats Music is like coming full circle.
Working at Uber, I see opportunity and potential.
You can’t control everything.
You gotta go with your gut. It will never steer you wrong.

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