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Search Ads 360 Certification Exam Answers

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

  1. 08/05/2019 At which three levels can automated rules be set up? (select three) Select All Correct Responses
  2. 08/05/2019 At which three levels can bid strategies be applied? (select three)
  3. 08/05/2019 At which two levels can URL Templates be set up? (select two) Select All Correct Responses
  4. 08/05/2019 Bulksheets can be used to complete which two tasks? (select two) Select All Correct Responses
  5. 08/05/2019 Campaigns can only be copied within the same engine account for which two engines? (select two) Select All Correct Responses
  6. 08/05/2019 Data Exclusion events exclude data for a minimum of how many hours?
  7. 08/05/2019 During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Select All Correct Responses
  8. 08/05/2019 How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
  9. 08/05/2019 If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
  10. 08/05/2019 If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
  11. 08/05/2019 If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
  12. 08/05/2019 In what order should new entities be created (assuming no campaigns already exist)?
  13. 08/05/2019 What Floodlight tag measures purchases and revenue on a website?
  14. 08/05/2019 What action should be used to pass a conversion attribute (such as shipping cost)?
  15. 08/05/2019 What are two key differentiators in functionality between labels and business data? Select All Correct Responses
  16. 08/05/2019 What attribution model assigns all credit to the last click on a paid search ad before a conversion?
  17. 08/05/2019 What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
  18. 08/05/2019 What configuration setting eliminates duplicate conversions between advertisers?
  19. 08/05/2019 What conversion data can be uploaded using bulksheets?
  20. 08/05/2019 What could prevent Inventory Management from making changes to a campaign?
  21. 08/05/2019 What does it mean when the “Stop sync” button is greyed out?
  22. 08/05/2019 What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
  23. 08/05/2019 What feature may be used to edit custom Floodlight variable data?
  24. 08/05/2019 What feature may be used to report on a specific Floodlight conversion?
  25. 08/05/2019 What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
  26. 08/05/2019 What function do ValueTrack parameters perform?
  27. 08/05/2019 What happens when an engine is paused?
  28. 08/05/2019 What is shown in the “Last sync” details tab? (select two) Select All Correct Responses
  29. 08/05/2019 What is the Search Ads 360 account hierarchy?
  30. 08/05/2019 What is the default attribution model for Floodlight?
  31. 08/05/2019 What level should be used to evaluate performance of a bid strategy?
  32. 08/05/2019 What metrics estimate conversions that measure user behavior across devices and environments?
  33. 08/05/2019 What occurs when auto-tagging is enabled?
  34. 08/05/2019 What permissions are needed to create an advertiser?
  35. 08/05/2019 What setting should be applied to a Floodlight tag passing offline conversion data?
  36. 08/05/2019 What step would be taken to check if an inventory management template has created any entities?
  37. 08/05/2019 What two Floodlight activity group types can be set up? (select two)
  38. 08/05/2019 What type of bid strategy is supported by the forecasting tool?
  39. 08/05/2019 When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
  40. 08/05/2019 When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
  41. 08/05/2019 When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
  42. 08/05/2019 When a reporting view is saved, who has access to the view?
  43. 08/05/2019 When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
  44. 08/05/2019 Where can a saved web query be found?
  45. 08/05/2019 Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
  46. 08/05/2019 Which level’s settings CANNOT be edited with bulksheets? (select two) Select All Correct Responses
  47. 08/05/2019 Which three URLs are involved in a landing page test? (select three) Select All Correct Responses
  48. 08/05/2019 Which three changes can a user set up using scheduled edits? (select three) Select All Correct Responses
  49. 08/05/2019 Which three engines are supported by the Search Ads 360 API? (select three) Select All Correct Responses
  50. 08/05/2019 Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Select All Correct Responses
  51. 08/05/2019 Which three features can be used to integrate offline conversion data? (select three) Select All Correct Responses
  52. 08/05/2019 Which three frequencies can be scheduled for reports? (select three) Select All Correct Responses
  53. 08/05/2019 Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) Select All Correct Responses
  54. 08/05/2019 Which three landing page tests are available in Search Ads 360? (select three)
  55. 08/05/2019 Which three modifiers can be automated by a bid strategy? (select three) Select All Correct Responses
  56. 08/05/2019 Which three requirements must be met to run a successful ad copy test? (select three) Select All Correct Responses
  57. 08/05/2019 Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
  58. 08/05/2019 Which two column categories appear in formula columns? (select two)
  59. 08/05/2019 Which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select All Correct Responses
  60. 08/05/2019 Which two conversion sources can be reported in custom columns? (select two) Select All Correct Responses
  61. 08/05/2019 Which two conversion sources can be selected in bid strategies? (select two) Select All Correct Responses
  62. 08/05/2019 Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two) Select All Correct Responses
  63. 08/05/2019 Which two filters are available in the change history report? (select two) Select All Correct Responses
  64. 08/05/2019 Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two) Select All Correct Responses
  65. 08/05/2019 Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two) Select All Correct Responses
  66. 08/05/2019 Which two segments CANNOT be applied to reporting data? (select two)
  67. 08/05/2019 Which two types of campaigns do bid strategy opportunities analyze? (select two) Select All Correct Responses
  68. 08/05/2019 Which two types of goals can be targeted in Bid Strategies? (select two) Select All Correct Responses
  69. 08/05/2019 Which two types of uploads can be made through an sFTP endpoint? (select two) Select All Correct Responses
  70. 08/05/2019 Which two user types can activate the conversion API? (select two) Select All Correct Responses

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