Shopping ads Certification Exam Answers

Earn a Shopping ads Certification by demonstrating your ability to connect products with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Shopping ads: Grow Your Retail Business with Google, Reach More Customers with Shopping Campaigns, Drive Shoppers In-store with Local Product Ads, Promote Your Brand with Showcase Shopping Ads, Grow Your Business with Google Ads, Increase Efficiency with Automated Bidding, Increase Conversions with Performance Planner. Pass the assessment and earn a certification: Shopping ads Assessment.

  1. Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?
  2. You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
  3. Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
  4. Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)
  5. Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
  6. Which statement is true about Local Catalog ads?
  7. Which statement describes modern shopping behavior?
  8. Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
  9. What’s one way to make good use of data to accelerate your business and improve profitability?
  10. What’s one way to increase your business profitability?
  11. What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
  12. What’s one unique feature of Local Catalog ads?
  13. What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
  14. What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
  15. Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?
  16. Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
  17. Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?
  18. The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
  19. Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?
  20. Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
  21. Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
  22. Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
  23. Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
  24. Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
  25. OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
  26. OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing?
  27. Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
  28. Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
  29. Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
  30. Local Inventory ads are ideal for which business?
  31. Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?
  32. Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
  33. Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
  34. Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?
  35. How does Google Ads help a business organize inventory, letting the business match its advertising goals?
  36. How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?
  37. How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
  38. How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
  39. How can running a Local Inventory ad increase your return on investment (ROI)?
  40. Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?
  41. Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
  42. George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
  43. Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
  44. Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
  45. Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
  46. Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
  47. Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?.
  48. BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)
  49. Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?
  50. Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
  51. Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
  52. Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
  53. A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
  54. A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?
  55. Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
  56. Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
  57. Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
  58. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses
  59. Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?
  60. OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
  61. What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
  62. A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?
  63. How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
  64. Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
  65. Where can Shopping campaign ads appear on desktop search results pages?
  66. How can advertisers use Shopping campaign ads in order to drive sales?
  67. What’s one way to create a seamless experience for your retail customers?
  68. What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.) Select All Correct Responses
  69. Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
  70. How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
  71. How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
  72. If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.) Select All Correct Responses
  73. How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?
  74. How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
  75. Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?
  76. Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
  77. Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload?
  78. Which statement is true about Shopping ads?
  79. Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
  80. Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.) Select All Correct Responses
  81. Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
  82. Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
  83. How has consumer shopping behavior changed in recent years?
  84. Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
  85. Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
  86. Which factors should an advertiser consider when deciding on a bidding strategy?
  87. What can automated bidding help an advertiser improve?
  88. Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
  89. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
  90. The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
  91. Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
  92. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
  93. Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
  94. Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
  95. Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
  96. Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  97. Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
  98. Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
  99. What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
  100. What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
  101. A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
  102. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
  103. Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  104. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
  105. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
  106. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  107. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  108. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
  109. Why should your business use Performance Planner?
  110. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
  111. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  112. What is one way that Performance Planner helps businesses increase sales?
  113. What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  114. What is a valid recommendation that the Performance Planner can provide?
  115. What does Performance Planner automatically do?
  116. What can the Performance Planner recommend?
  117. What can the Performance Planner assist you with?
  118. What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
  119. Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  120. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
  121. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  122. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
  123. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
  124. Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
  125. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  126. How does automating your bid contribute to a successful Google Ads campaign?
  127. How can Performance Planner serve your business?
  128. Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  129. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  130. Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
  131. Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
  132. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  133. Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
  134. While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  135. Why is using the performance targets feature after utilizing the Performance Planner recommended?
  136. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
  137. Which type of automated bidding strategy is Target return on ad spend (ROAS)?
  138. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  139. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
  140. Product Listing Ads should be used for:
  141. True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center
  142. You can use a product group with a single bid to:
  143. Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?
  144. When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
  145. Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
  146. You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:
  147. Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?
  148. Creating multiple products groups within one ad group allows you to:
  149. Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?
  150. According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?
  151. Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:
  152. In a Shopping campaign, conversion tracking:
  153. Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:
  154. True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.
  155. Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?
  156. You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?
  157. A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:
  158. Custom labels are a way to:
  159. To help with your campaign strategy, you can use custom labels to:
  160. Campaign priorities determine your bids according to which rule:
  161. Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:
  162. Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:
  163. Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
  164. Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:
  165. Shopping ads can appear on:
  166. In Shopping campaigns, product groups are used to:
  167. You can use custom labels to:
  168. To prevent your Shopping ads from appearing for certain search terms, you would:
  169. Campaign priority should be used when you advertise:
  170. What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
  171. What should Kevin take into account when optimizing the title attribute for his new line of surfboards?
  172. To maintain active product data, you must update your data every:
  173. True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.
  174. When optimizing the title attribute for her new line of bicycles, Matilda should include:
  175. Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:
  176. Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?
  177. What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?
  178. Which products should you submit the identifier_exists attribute with a value of no for?
  179. The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
  180. Jane’s product feed would get disapproved due to:
  181. To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:
  182. Shopping ads on google.com:
  183. To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:
  184. Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses.
  185. Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:
  186. An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.
  187. After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales.
  188. Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
  189. According to Google Shopping Policies, what can be included in promotional text?
  190. At which level can you add promotional text to Product Listing Ads?
  191. Ben is creating product images. A common best practice is to:
  192. Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
  193. Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
  194. Campaign priority should be used when:
  195. Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
  196. Custom labels can be a great way for you to:
  197. Enhanced cost-per-click (ECPC) bidding should be used to:
  198. For a Shopping campaign, you can use AdWords to:
  199. Google Merchant Center can be used to:
  200. Google Merchant Center is used for:
  201. Google Merchant Center is used to:
  202. How are product groups used in Shopping campaigns?
  203. How can Helen provide free shipping for a small group of promotional products?
  204. How can you lose your claimed URL?
  205. How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
  206. How should Chris estimate how a different bid amount would impact his store’s online traffic?
  207. If a product doesn’t have an image available, you should:
  208. If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
  209. In Google Merchant Center, a target country is the country where:
  210. In order to offer products in different countries, you should:
  211. Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
  212. Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
  213. Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
  214. May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
  215. Merchants use Google Merchant Center for which purpose?
  216. Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
  217. Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
  218. Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
  219. Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
  220. Product groups are eligible for the Bid Simulator:
  221. Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?
  222. Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
  223. Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
  224. Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
  225. Shopping ads can be targeted to:
  226. Shopping ads should be used for:
  227. Shopping campaigns use:
  228. Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
  229. The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
  230. To maintain an active data feed, you must update the feed every:
  231. To subdivide products in Shopping campaigns using your own set product structure, you should use:
  232. Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
  233. What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
  234. What does impression share indicate about a product group?
  235. What information do you need to enter in Google Merchant Center to create a Shopping campaign?
  236. What is a best practice to reduce the processing time of a new feed?
  237. What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?
  238. What’s the best way to indicate in a feed that a product is on sale for a limited time?
  239. When creating a file to upload to Merchant Center, what format is accepted?
  240. When preparing to submit a new data feed, you should:
  241. Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
  242. Which can you sell on Google Shopping?
  243. Which devices can Shopping ads appear on?
  244. Which email contact does Google use to notify merchants about account warnings?
  245. Which is a reason why Annie’s Google Merchant Center account would get suspended?
  246. Which is a required attribute when submitting a product to Google Merchant Center?
  247. Why can’t Ellen see any benchmark data for her new Shopping campaign?
  248. Why is it a best practice to set a bid for the “everything else in all products” product group?
  249. You can use campaign priority to:
  250. You can use custom labels in a product data feed to:
  251. You should use multiple ad groups when you want to:
  252. You want to prevent your ads from appearing for certain search terms. How would you do it?
  253. You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

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