1. It seems, in fact, as though the second half of a man’s life is made up of nothing, but the habits he has accumulated during the first half.
  2. It is not possible to eat me without insisting that I sing praises of my devourer?
  3. If you were to destroy the belief in immortality in mankind, not only love but every living force on which the continuation of all life in the world depended, would dry up at once.
  4. If there is no God, everything is permitted.
  5. Happiness does not lie in happiness, but in the achievement of it.
  6. Deprived of meaningful work, men and women lose their reason for existence; they go stark, raving mad.
  7. Beauty is mysterious as well as terrible. God and devil are fighting there, and the battlefield is the heart of man.
  8. A real gentleman, even if he loses everything he owns, must show no emotion. Money must be so far beneath a gentleman that it is hardly worth troubling about.
  9. A novel is a work of poetry. In order to write it, one must have tranquility of spirit and of impression.
  10. Who would set a limit to the mind of man? Who would dare assert that we know all there is to be known?
  11. Where the senses fail us, reason must step in.
  12. We must say that there are as many squares as there are numbers.
  13. We cannot teach people anything; we can only help them discover it within themselves.
  14. The sun, with all those planets revolving around it and dependent on it, can still ripen a bunch of grapes as if it had nothing else in the universe to do.
  15. The nature of the human mind is such that unless it is stimulated by images of things acting upon it from without, all remembrance of them passes easily away.
  16. The Milky Way is nothing else but a mass of innumerable stars planted together in clusters.
  17. The Bible shows the way to go to heaven, not the way the heavens go.
  18. Philosophy is written in this grand book, the universe, which stands continually open to our gaze. But the book cannot be understood unless one first learns to comprehend the language and read the letters in which it is composed.
  19. Nature is relentless and unchangeable, and it is indifferent as to whether its hidden reasons and actions are understandable to man or not.
  20. Measure what is measurable, and make measurable what is not so.
  21. It vexes me when they would constrain science by the authority of the Scriptures, and yet do not consider themselves bound to answer reason and experiment.
  22. It is surely harmful to souls to make it a heresy to believe what is proved.
  23. In questions of science, the authority of a thousand is not worth the humble reasoning of a single individual.
  24. If I were again beginning my studies, I would follow the advice of Plato and start with mathematics.
  25. I think that in the discussion of natural problems we ought to begin not with the Scriptures, but with experiments, and demonstrations.
  26. I notice that young men go to the universities in order to become doctors or philosophers or anything, so long as it is a title, and that many go in for those professions who are utterly unfit for them, while others who would be very competent are prevented by business or their daily cares, which keep them away from letters.
  27. I have never met a man so ignorant that I couldn’t learn something from him.
  28. I give infinite thanks to God, who has been pleased to make me the first observer of marvelous things.
  29. I do not feel obliged to believe that the same God who has endowed us with sense, reason, and intellect has intended us to forgo their use.
  30. He who looks the higher is the more highly distinguished, and turning over the great book of nature (which is the proper object of philosophy) is the way to elevate one’s gaze.
  31. Facts which at first seem improbable will, even on scant explanation, drop the cloak which has hidden them and stand forth in naked and simple beauty.
  32. By denying scientific principles, one may maintain any paradox.
  33. And yet it moves.
  34. All truths are easy to understand once they are discovered; the point is to discover them.
  35. You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
  36. You have to respect your parents. They are giving you an at-bat. If you’re an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party… My dad and I pulled it off because we really respect each other.
  37. You cannot underestimate people’s ability to spot a soulless, bureaucratic tactic a million miles away. It’s a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
  38. Word of mouth works now, much more than ever. @-reply every single person.
  39. Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.
  40. When we launched the WineLibrary website in 1996, I didn’t even own a computer yet. I just understood that there was an opportunity here to market in a different way.
  41. When the tech geeks talk, I pay close attention.
  42. When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn’t let me drink. So I was devastated. All I could do was read, and I read and I read. And I’d read something like, you know, ‘Subtle hints of cassis.’
  43. When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.
  44. We’re living in what I like to call the ‘Thank You Economy,’ because only the companies that can figure out how to mind their manners in a very old-fashioned way – and do it authentically – are going to have a prayer of competing.
  45. Vince McMahon is one of the greatest storytellers of all time, but WWE’s not striving for the kind of innovation it’s capable of.
  46. VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.
  47. Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It’s about building a global brand – not selling four more bottles of Pinot Grigio.
  48. Think of social media as the Internet. I can’t think of anyone betting against the Internet in 2012.
  49. There’s always a wine bully. The one person who did read the ‘Wine Spectator,’ who tells you what to drink and why the ’97 is better than the ’98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn’t elitist and snotty. I want it to be about family and bringing people together.
  50. The world has changed – through technology, through wine-making techniques, the quality of wine is greater than it’s ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it’s kind of hard now. The technology, the science – it’s like, are you kidding? We’re in the golden years of wine!
  51. The thing that I’m most passionate about, I’m writing a book called ‘Jab Jab Jab Jab Jab Right Hook,’ and it really focuses on how to story-tell in a noisy, ADD world.
  52. The reason we love our parents is because they loved us first. Every single company should take this advice.
  53. The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person’s e-mail and every single person’s Twitter @ reply.
  54. The first thing I ever invested in was Twitter. Blaine Cook, former CTO, was leaving the company and asked me if I wanted to buy his stock.
  55. The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.
  56. The Loire Valley is grossly underestimated. The prices are fair, and the wines are real.
  57. Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.
  58. Stop doing things that waste time. Don’t replace time with your family or things that you need to do. I needed to put together two fantasy teams this weekend because that’s something I enjoy, but I did stop playing Nintendo Wii for hours on end.
  59. Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.
  60. Really, truly, try to figure out what your palate is all about. If you’ve determined that you don’t like dirty old stinky wine – old-world flavors – you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
  61. People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom.
  62. People don’t want to embrace culture shifts because it’s not going to happen in the next 20 minutes.
  63. People are more comfortable learning about wine because now they can just Google, you know, ‘Soave,’ and say, ‘Oh, O.K., cool.’
  64. People are chasing cash, not happiness. When you chase money, you’re going to lose. You’re just going to. Even if you get the money, you’re not going to be happy.
  65. One of the things that I’m really proud of is that I have really good timing. It’s very easy for me to see what’s coming up and it’s no coincidence that I went headfirst into wine and then headfirst into new media – none at all.
  66. One of my biggest flaws is I don’t take advice.
  67. Okay, let’s talk about cartoon labels for half a second – some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It’s, like, a $6 wine with a cheesy label, and it’s actually a solid wine.
  68. Nobody walks this earth thinking he’s better than I think I am – I think I’m great. At the same time, it’s so obvious to me that I’m nobody.
  69. My store, Wine Library, outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn’t due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships.
  70. My natural inclination to be improv rather than an educated character serves me well.
  71. My dad is like a cactus – introverted and tough. I’m a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He’s my hero for giving me that need to run a business and for having enormous confidence in me.
  72. Many people who I respected were disappointed when I started ‘Wine Library TV.’ They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now.
  73. It’s insane to me to ask anybody to be what they’re not. Know what you know the best, love the most. That’s always going to be the answer to the thing that you have the best shot at winning at.
  74. It’s about stories. If I can tell the story to America, whether it’s Riesling or a boxer from Harlem, it will sell. I know on my gravestone it’s going to be, ‘Storyteller.’
  75. If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.
  76. If there’s a problem, we at Wine Library never tell ourselves that once we handle this issue, we’ll never have to deal with the person again. We talk to every single person as though we’re going to wind up sitting next to that person at his or her mother’s house that night for dinner.
  77. If I could drink only one wine, it would be Champagne.
  78. IQ is a commodity, data is a commodity. I’m far more interested in watching people interact at a restaurant with their smartphone. We can all read ‘Tech Crunch,’ ‘Ad Age.’ I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
  79. I’m pretty good at sticking to what I know. You don’t see me social commentating on health-care or presidential debates. I talk about what I know because I’m petrified of being wrong.
  80. I’m not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I’ll say, ‘It tastes like chicken.’ I mean, that’s not what people think of when they think of wine, but that’s what it tastes like to me and it hits home.
  81. I’m concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it’s the worst day of your life.
  82. I’m an entrepreneur first and a wine critic second.
  83. I’m a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that’s what I do.
  84. I’m a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.
  85. I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, ‘Aw, you’re spending all your time on Facebook, or all your time on Twitter,’ I’d like to understand what the person used to do with that time.
  86. I went online with winelibrary.com in July of 1997; that was my first professional online play.
  87. I want to sit with 80- and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, ‘I wish I had more money.’
  88. I want to own the New York Jets, that’s what I want. And I absolutely believe I am going to own the Jets.
  89. I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?
  90. I think what’s happening for me, it’s fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It’s fun to see Instagram become a major player. It’s fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
  91. I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.
  92. I really chess-play culture shifts. I’m really good at understanding what worldwide cell-phone use means. That’s what I do. I try to picture it three to four to five steps ahead.
  93. I love people, and the hustle.
  94. I know if I stopped hosting ‘Wine Library TV,’ we’d probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.
  95. I know I could be the host of ‘SportsCenter’ in two years if I changed my show today to sports.
  96. I influence anybody who is able to get through the chaos of my first impression.
  97. I have no interest in going to Egypt and seeing the pyramids. I’m just not that kind of dude.
  98. I have Internet fame. Real fame is more intense.
  99. I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on ‘Wine Library TV’ tomorrow. Monday’s episode is always the best, because it’s hot off the press.
  100. I find it fascinating that a lot of business books that do well are from people who’ve never made any money in business.
  101. I don’t want anybody to not recognize how appreciative I am of the volume of e-mails I get.
  102. I don’t know how you can justify leaving any engagement behind in the social Web of 2011.
  103. I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who’s obsessed with SEO has lost already, period. I believe that firmly.
  104. I definitely think there’s some way to understand how people emotionally feel about somebody, but I don’t think data collects it. They’re not going to click your bit.ly link or click your TweetMeme retweet every time.
  105. I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.
  106. I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That’s always been my competitive advantage.
  107. I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.
  108. I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as ‘I’m cool, look at how many e-mails I get.’ That perception doesn’t scare me, because I know who I am.
  109. I always say that the real success of Wine Library wasn’t due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.
  110. Here’s how I work: It’s 2013, and most marketers are operating like it’s 2009. I’m always trying to market like it’s 2015, but not like it’s 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren’t practical. I have always prided myself on being visionary, with a heavy practicality.
  111. From age 16, I lived and breathed wine. I read every magazine and book about wine.
  112. Even though I’m a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I’m looking for real practical knowledge of how to actually make money, not necessarily raise it.
  113. Eighty-five per cent of the crowd is going to fall in love with me – they’re going to feel it, wow. But fifteen per cent are going to think, ‘This guy is obnoxious.’ I spend enormous time with them – every negative review of ‘Crush It!’ on Amazon has a response from me – and I can probably bring back ten of the fifteen.
  114. Do you know how many companies have wanted me to do an energy drink for them because I named my book ‘Crush It!’? It might be fun one day, but right now I think it would undermine the personal brand I’ve built.
  115. Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
  116. Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn’t care about Chateau Pichon-Lalande, then you have a problem.
  117. Best wine if you’re stranded on a deserted island? 1982 Salon Champagne.
  118. Beaujolais is so underrated.
  119. Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I’m going to continue fighting for the end user.
  120. As much as I love crisp, clean whites, there’s always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
  121. Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I’m saying it’s already been done because I lived it.
  122. A broad trend I’m completely obsessed with is mobile commerce. Like completely. I’m completely convinced that everybody’s going to be buying from their mobile devices. Whoever can claim that space or be in that space, I’m very interested in.
  123. 99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble.
  124. 2006, I started ‘WineLibrary TV.’ To build ‘WineLibrary TV,’ I started using Facebook, Tumblr, and Twitter in 2008.
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  167. You know the good part about all those executions in Texas? Fewer Texans.
  168. You know an odd feeling? Sitting on the toilet eating a chocolate candy bar.
  169. When you’re born you get a ticket to the freak show. When you’re born in America, you get a front row seat.
  170. When you step on the brakes your life is in your foot’s hands.
  171. When someone is impatient and says, ‘I haven’t got all day,’ I always wonder, How can that be? How can you not have all day?
  172. When Thomas Edison worked late into the night on the electric light, he had to do it by gas lamp or candle. I’m sure it made the work seem that much more urgent.
  173. What does it mean to pre-board? Do you get on before you get on?
  174. Well, if crime fighters fight crime and fire fighters fight fire, what do freedom fighters fight? They never mention that part to us, do they?
  175. Weather forecast for tonight: dark.
  176. Think off-center.
  177. There’s no present. There’s only the immediate future and the recent past.
  178. There are nights when the wolves are silent and only the moon howls.
  179. The very existence of flame-throwers proves that some time, somewhere, someone said to themselves, You know, I want to set those people over there on fire, but I’m just not close enough to get the job done.
  180. The status quo sucks.
  181. The reason I talk to myself is that I’m the only one whose answers I accept.
  182. The other night I ate at a real nice family restaurant. Every table had an argument going.
  183. The main reason Santa is so jolly is because he knows where all the bad girls live.
  184. Standing ovations have become far too commonplace. What we need are ovations where the audience members all punch and kick one another.
  185. Some people see things that are and ask, Why? Some people dream of things that never were and ask, Why not? Some people have to go to work and don’t have time for all that.
  186. Religion is just mind control.
  187. People who say they don’t care what people think are usually desperate to have people think they don’t care what people think.
  188. One tequila, two tequila, three tequila, floor.
  189. One can never know for sure what a deserted area looks like.
  190. Not only do I not know what’s going on, I wouldn’t know what to do about it if I did.
  191. Most people work just hard enough not to get fired and get paid just enough money not to quit.
  192. May the forces of evil become confused on the way to your house.
  193. Just cause you got the monkey off your back doesn’t mean the circus has left town.
  194. Inside every cynical person, there is a disappointed idealist.
  195. In comic strips, the person on the left always speaks first.
  196. If you can’t beat them, arrange to have them beaten.
  197. If we could just find out who’s in charge, we could kill him.
  198. If it’s true that our species is alone in the universe, then I’d have to say the universe aimed rather low and settled for very little.
  199. I’m not concerned about all hell breaking loose, but that a PART of hell will break loose… it’ll be much harder to detect.
  200. I’m completely in favor of the separation of Church and State. My idea is that these two institutions screw us up enough on their own, so both of them together is certain death.
  201. I’m always relieved when someone is delivering a eulogy and I realize I’m listening to it.
  202. I would never want to be a member of a group whose symbol was a guy nailed to two pieces of wood.
  203. I went to a bookstore and asked the saleswoman, ‘Where’s the self-help section?’ She said if she told me, it would defeat the purpose.
  204. I was thinking about how people seem to read the Bible a whole lot more as they get older; then it dawned on me – they’re cramming for their final exam.
  205. I think people should be allowed to do anything they want. We haven’t tried that for a while. Maybe this time it’ll work.
  206. I think it would be interesting if old people got anti-Alzheimer’s disease where they slowly began to recover other people’s lost memories.
  207. I recently went to a new doctor and noticed he was located in something called the Professional Building. I felt better right away.
  208. I have as much authority as the Pope, I just don’t have as many people who believe it.
  209. Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
  210. Frisbeetarianism is the belief that when you die, your soul goes up on the roof and gets stuck.
  211. Electricity is really just organized lightning.
  212. Dusting is a good example of the futility of trying to put things right. As soon as you dust, the fact of your next dusting has already been established.
  213. Don’t sweat the petty things and don’t pet the sweaty things.
  214. Death is caused by swallowing small amounts of saliva over a long period of time.
  215. By and large, language is a tool for concealing the truth.
  216. Atheism is a non-prophet organization.
  217. At a formal dinner party, the person nearest death should always be seated closest to the bathroom.
  218. Always do whatever’s next.
  219. ‘I am’ is reportedly the shortest sentence in the English language. Could it be that ‘I do’ is the longest sentence?
  220. You need to overcome the tug of people against you as you reach for high goals.
  221. We herd sheep, we drive cattle, we lead people. Lead me, follow me, or get out of my way.
  222. Watch what people are cynical about, and one can often discover what they lack.
  223. Wars may be fought with weapons, but they are won by men. It is the spirit of men who follow and of the man who leads that gains the victory.
  224. Untutored courage is useless in the face of educated bullets.
  225. There is only one sort of discipline, perfect discipline.
  226. There is a time to take counsel of your fears, and there is a time to never listen to any fear.
  227. The time to take counsel of your fears is before you make an important battle decision. That’s the time to listen to every fear you can imagine! When you have collected all the facts and fears and made your decision, turn off all your fears and go ahead!
  228. The object of war is not to die for your country but to make the other bastard die for his.
  229. Take calculated risks. That is quite different from being rash.
  230. Success is how high you bounce when you hit bottom.
  231. Prepare for the unknown by studying how others in the past have coped with the unforeseeable and the unpredictable.
  232. Nobody ever defended anything successfully, there is only attack and attack and attack some more.
  233. Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.
  234. It is foolish and wrong to mourn the men who died. Rather we should thank God that such men lived.
  235. If you tell people where to go, but not how to get there, you’ll be amazed at the results.
  236. If we take the generally accepted definition of bravery as a quality which knows no fear, I have never seen a brave man. All men are frightened. The more intelligent they are, the more they are frightened.
  237. If everyone is thinking alike, then somebody isn’t thinking.
  238. If a man does his best, what else is there?
  239. Don’t tell people how to do things, tell them what to do and let them surprise you with their results.
  240. Do your damnedest in an ostentatious manner all the time.
  241. Courage is fear holding on a minute longer.
  242. Better to fight for something than live for nothing.
  243. Battle is the most magnificent competition in which a human being can indulge. It brings out all that is best; it removes all that is base. All men are afraid in battle. The coward is the one who lets his fear overcome his sense of duty. Duty is the essence of manhood.
  244. Battle is an orgy of disorder.
  245. Americans play to win at all times. I wouldn’t give a hoot and hell for a man who lost and laughed. That’s why Americans have never lost nor ever lose a war.
  246. Americans love to fight. All real Americans love the sting of battle.
  247. Always do everything you ask of those you command.
  248. All very successful commanders are prima donnas and must be so treated.
  249. Accept the challenges so that you can feel the exhilaration of victory.
  250. A pint of sweat, saves a gallon of blood.
  251. A piece of spaghetti or a military unit can only be led from the front end.
  252. A good plan violently executed now is better than a perfect plan executed next week.
  253. Work is not man’s punishment. It is his reward and his strength and his pleasure.
  254. Women love always: when earth slips from them, they take refuge in heaven.
  255. We cannot tear out a single page of our life, but we can throw the whole book in the fire.
  256. Vanity is the quicksand of reason.
  257. Try to keep your soul young and quivering right up to old age.
  258. There is only one happiness in this life, to love and be loved.
  259. The trade of authorship is a violent, and indestructible obsession.
  260. The prayers of a lover are more imperious than the menaces of the whole world.
  261. The beauty that addresses itself to the eyes is only the spell of the moment; the eye of the body is not always that of the soul.
  262. The artist vocation is to send light into the human heart.
  263. Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.
  264. One changes from day to day, and… after a few years have passed one has completely altered.
  265. One approaches the journey’s end. But the end is a goal, not a catastrophe.
  266. Once my heart was captured, reason was shown the door, deliberately and with a sort of frantic joy. I accepted everything, I believed everything, without struggle, without suffering, without regret, without false shame. How can one blush for what one adores?
  267. No one makes a revolution by himself; and there are some revolutions which humanity accomplishes without quite knowing how, because it is everybody who takes them in hand.
  268. No human creature can give orders to love.
  269. Life resembles a novel more often than novels resemble life.
  270. Life in common among people who love each other is the ideal of happiness.
  271. I see upon their noble brows the seal of the Lord, for they were born kings of the earth far more truly than those who possess it only from having bought it.
  272. I have no enthusiasm for nature which the slightest chill will not instantly destroy.
  273. He who draws noble delights from sentiments of poetry is a true poet, though he has never written a line in all his life.
  274. Guard well within yourself that treasure, kindness. Know how to give without hesitation, how to lose without regret, how to acquire without meanness.
  275. Faith is an excitement and an enthusiasm: it is a condition of intellectual magnificence to which we must cling as to a treasure, and not squander on our way through life in the small coin of empty words, or in exact and priggish argument.
  276. Every historian discloses a new horizon.
  277. Don’t walk in front of me, I may not follow. Don’t walk behind me, I may not lead. There is only one happiness in life, to love and be loved.
  278. Charity degrades those who receive it and hardens those who dispense it.
  279. Admiration and familiarity are strangers.
  280. You teach a child to read, and he or her will be able to pass a literacy test.
  281. You can’t put democracy and freedom back into a box.
  282. You can fool some of the people all the time, and those are the ones you want to concentrate on.
  283. With those attacks, the terrorists and their supporters declared war on the United States. And war is what they got.
  284. When you turn your heart and your life over to Christ, when you accept Christ as the savior, it changes your heart.
  285. When I take action, I’m not going to fire a $2 million missile at a $10 empty tent and hit a camel in the butt. It’s going to be decisive.
  286. We’ve climbed the mighty mountain. I see the valley below, and it’s a valley of peace.
  287. We will stand up for our friends in the world. And one of the most important friends is the State of Israel. My administration will be steadfast in support Israel against terrorism and violence, and in seeking the peace for which all Israelis pray.
  288. We will not waver; we will not tire; we will not falter, and we will not fail. Peace and Freedom will prevail.
  289. We will make no distinction between the terrorists who committed these acts and those who harbour them.
  290. We will build new ships to carry man forward into the universe, to gain a new foothold on the moon and to prepare for new journeys to the worlds beyond our own.
  291. We know that dictators are quick to choose aggression, while free nations strive to resolve differences in peace.
  292. We don’t believe in planners and deciders making the decisions on behalf of Americans.
  293. We cannot let terrorists hold this nation hostile or hold our allies hostile.
  294. We can’t allow the world’s worst leaders to blackmail, threaten, hold freedom-loving nations hostage with the world’s worst weapons.
  295. Use power to help people. For we are given power not to advance our own purposes nor to make a great show in the world, nor a name. There is but one just use of power and it is to serve people.
  296. Today we affirm a new commitment to live out our nation’s promise through civility, courage, compassion and character.
  297. To those of you who received honours, awards and distinctions, I say well done. And to the C students, I say you, too, can be president of the United States.
  298. This young century will be liberty’s century.
  299. This way of life is worth defending.
  300. This was not an act of terrorism, but it was an act of war.
  301. There’s no bigger task than protecting the homeland of our country.
  302. The wisest use of American strength is to advance freedom.
  303. The tyrant has fallen, and Iraq is free.
  304. The true history of my administration will be written 50 years from now, and you and I will not be around to see it.
  305. The terrorists are fighting freedom with all their cunning and cruelty because freedom is their greatest fear – and they should be afraid, because freedom is on the march.
  306. The terrorists and their supporters declared war on the United States – and war is what they got.
  307. The resolve of our great nation is being tested. But make no mistake, we will show the world that we will pass the test.
  308. The once all-powerful ruler of Iraq was found in a hole, and now sits in a prison cell.
  309. The momentum of freedom in our world is unmistakable – and it is not carried forward by our power alone. We can trust in that greater power Who guides the unfolding of the years. And in all that is to come, we can know that His purposes are just and true.
  310. The men and women of Afghanistan are building a nation that is free, and proud, and fighting terror – and America is honored to be their friend.
  311. The legislature’s job is to write law. It’s the executive branch’s job to interpret law.
  312. The financial crisis should not become an excuse to raise taxes, which would only undermine the economic growth required to regain our strength.
  313. The deliberate and deadly attacks which were carried out yesterday against our country were more than acts of terror. They were acts of war.
  314. The course of this conflict is not known, yet its outcome is certain. Freedom and fear, justice and cruelty, have always been at war, and we know that God is not neutral between them.
  315. The action we take and the decisions we make in this decade will have consequences far into this century. If America shows weakness and uncertainty, the world will drift toward tragedy. That will not happen on my watch.
  316. The United States prefers that Iraq meet its obligations voluntarily, yet we are prepared for the alternative.
  317. The United States of America will never be intimidated by thugs and assassins. The killers will fail, and the Iraqi people will live in freedom.
  318. The United States and our allies are determined: we refuse to live in the shadow of this ultimate danger.
  319. The California crunch really is the result of not enough power-generating plants and then not enough power to power the power of generating plants.
  320. Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America. These acts shatter steel, but they cannot dent the steel of American resolve.
  321. States should have the right to enact laws… particularly to end the inhumane practice of ending a life that otherwise could live.
  322. Some have argued that confronting the threat from Iraq could detract from the war against terror. To the contrary, confronting the threat posed by Iraq is crucial to winning the war on terror.
  323. Some folks look at me and see a certain swagger, which in Texas is called ‘walking.’
  324. So, for example, a country was into recession right after I was sworn in, a dot-com bust had taken place. Then the attacks of September the 11th, and then of course the great financial meltdown in the -the fundamental question facing any presidency is how do you deal with the hand you’re dealt?
  325. So, I’m lying on the couch and Laura walks in and I say, ‘Free at last,’ and she says ‘You’re free all right, you’re free to do the dishes.’ So I say, ‘You’re talking to the former president, baby,’ and she said, ‘consider this your new domestic policy agenda.’
  326. Senator Kerry has been in Washington long enough to take both sides on just about every issue.
  327. Saddam Hussein is a homicidal dictator who is addicted to weapons of mass destruction.
  328. People make suggestions on what to say all the time. I’ll give you an example; I don’t read what’s handed to me. People say, ‘Here, here’s your speech, or here’s an idea for a speech.’ They’re changed. Trust me.
  329. People forget… that we structured it so that the government, or the people, would be repaid with a really good rate of return. And as it turns out, that aspect of TARP, that’s what happened.
  330. Our nation must come together to unite.
  331. Our Nation must defend the sanctity of marriage.
  332. Only a liberal senator from Massachusetts would say that a 49 percent increase in funding for education was not enough.
  333. One of my proudest moments is I didn’t sell my soul for the sake of popularity.
  334. On September 11 2001, America felt its vulnerability even to threats that gather on the other side of the Earth. We resolved then, and we are resolved today, to confront every threat from any source that could bring sudden terror and suffering to America.
  335. Now, there are some who would like to rewrite history – revisionist historians is what I like to call them.
  336. No one was more shocked or angry than I was when we didn’t find the weapons. I had a sickening feeling every time I thought about it. I still do.
  337. Natural gas is hemispheric. I like to call it hemispheric in nature because it is a product that we can find in our neighborhoods.
  338. Look, when you’re the president, there’s all kinds of things said about us. I mean, it’s just the nature of the job.
  339. Leadership to me means duty, honor, country. It means character, and it means listening from time to time.
  340. It’s going to be the year of the sharp elbow and the quick tongue.
  341. It’s clearly a budget. It’s got a lot of numbers in it.
  342. It is clear our nation is reliant upon big foreign oil. More and more of our imports come from overseas.
  343. Iraq is no diversion. It is a place where civilization is taking a decisive stand against chaos and terror, we must not waver.
  344. If you’re sick and tired of the politics of cynicism and polls and principles, come and join this campaign.
  345. I’m hopeful. I know there is a lot of ambition in Washington, obviously. But I hope the ambitious realize that they are more likely to succeed with success as opposed to failure.
  346. I would like to be remembered as a guy who had a set of priorities, and was willing to live by those priorities. In terms of accomplishments, my biggest accomplishment is that I kept the country safe amidst a real danger.
  347. I will never relent in defending America – whatever it takes.
  348. I want to thank you for taking time out of your day to come and witness my hanging.
  349. I understand everybody in this country doesn’t agree with the decisions I’ve made. And I made some tough decisions. But people know where I stand.
  350. I told you I’m not going to criticize my successor. I’ll just tell you that there are people at Gitmo that will kill American people at a drop of a hat and I don’t believe that persuasion isn’t going to work. Therapy isn’t going to cause terrorists to change their mind.
  351. I think you can judge from somebody’s actions a kind of a stability and sense of purpose perhaps created by strong religious roots. I mean, there’s a certain patience, a certain discipline, I think, that religion helps you achieve.
  352. I think we ought to raise the age at which juveniles can have a gun.
  353. I sent American troops to Iraq to make its people free, not to make them American. Iraqis will write their own history and find their own way.
  354. I know it’s going to be the private sector that leads this country out of the current economic times we’re in. You can spend your money better than the government can spend your money.
  355. I just want you to know that, when we talk about war, we’re really talking about peace.
  356. I just didn’t want to get out there anymore; I didn’t want to get back into what I call ‘the swamp.’ And the other reason why is I don’t think it’s good for the presidency for a former president to be opining about his successor. President Obama’s got plenty of critics – and I’m just not gonna be one.
  357. I have zero desire, just so you know, to be in the limelight. I don’t think it’s good for the country to have a former president criticize his successor. You’re not going to see me giving my opinions in the public arena, until I start selling my book. I’m going to emerge then submerge.
  358. I have written a book. This will come as quite a shock to some. They didn’t think I could read, much less write.
  359. I have a different vision of leadership. A leadership is someone who brings people together.
  360. I had to abandon free market principles in order to save the free market system.
  361. I can hear you, the rest of the world can hear you and the people who knocked these buildings down will hear all of us soon.
  362. I believe the most solemn duty of the American president is to protect the American people. If America shows uncertainty and weakness in this decade, the world will drift toward tragedy. This will not happen on my watch.
  363. I believe that God has planted in every heart the desire to live in freedom.
  364. I believe in the transformational power of liberty. I believe that the free Iraq is in this nation’s interests. I believe a free Afghanistan is in this nation’s interest.
  365. I believe a marriage is between a man and a woman.
  366. I am mindful not only of preserving executive powers for myself, but for predecessors as well.
  367. Hundreds of thousands of American servicemen and women are deployed across the world in the war on terror. By bringing hope to the oppressed, and delivering justice to the violent, they are making America more secure.
  368. Great tragedy has come to us, and we are meeting it with the best that is in our country, with courage and concern for others because this is America. This is who we are.
  369. Government does not create wealth. The major role for the government is to create an environment where people take risks to expand the job rate in the United States.
  370. Freedom itself was attacked this morning by a faceless coward, and freedom will be defended.
  371. Free nations are peaceful nations. Free nations don’t attack each other. Free nations don’t develop weapons of mass destruction.
  372. For diplomacy to be effective, words must be credible – and no one can now doubt the word of America.
  373. For all who love freedom and peace, the world without Saddam Hussein’s regime is a better and safer place.
  374. Faith crosses every border and touches every heart in every nation.
  375. Everywhere that freedom stirs, let tyrants fear.
  376. Every nation in every region now has a decision to make. Either you are with us, or you are with the terrorists.
  377. Do I think faith will be an important part of being a good president? Yes, I do.
  378. Bring them on.
  379. Any government that supports, protects or harbours terrorists is complicit in the murder of the innocent and equally guilty of terrorist crimes.
  380. And what’s interesting, and I don’t think a lot of Americans understand this fact, is that, one, most new jobs are created by small businesses; two, most small businesses pay tax at the individual income tax, or many small businesses pay tax there.
  381. And the cornerstone of my economic policies, when I first got elected, was cutting taxes on everybody on who paid taxes.
  382. Americans are rising to the tasks of history, and they expect the same of us.
  383. America will never seek a permission slip to defend the security of our people.
  384. America must not ignore the threat gathering against us. Facing clear evidence of peril, we cannot wait for the final proof, the smoking gun that could come in the form of a mushroom cloud.
  385. America is the land of the second chance – and when the gates of the prison open, the path ahead should lead to a better life.
  386. America is a friend to the people of Iraq. Our demands are directed only at the regime that enslaves them and threatens us. When these demands are met, the first and greatest benefit will come to Iraqi men, women and children.
  387. America is a Nation with a mission – and that mission comes from our most basic beliefs. We have no desire to dominate, no ambitions of empire. Our aim is a democratic peace – a peace founded upon the dignity and rights of every man and woman.
  388. After the chaos and carnage of September 11th, it is not enough to serve our enemies with legal papers.
  389. A dictatorship would be a heck of a lot easier, there’s no question about it.
  390. Yenepoya University Mangalore Karnataka Notifications
  391. yenepoya.edu.in
  392. Yashwantrao Chavan Maharashtra Open University (YCMOU) Nashik Maharashtra Notifications
  393. ycmou.ac.in
  394. YMCA University of Science and Technology (YMCAUST) Faridabad Haryana Notifications
  395. ymcaust.ac.in
  396. Maulana Abul Kalam Azad University of Technology (MAKAUT) Kolkata West Bengal Notifications
  397. wbut.ac.in
  398. West Bengal University of Teachers’ Training Education Planning and Administration Kolkata West Bengal Notifications
  399. wbuttepa.ac.in
  400. wbuhs.ac.in
  401. West Bengal University of Health Sciences (WBUHS) Kolkata West Bengal Notifications
  402. West Bengal State University (WBSU) (Barasat University) Kolkata Notifications
  403. wbsubregistration.org
  404. West Bengal State Council of Technical and Vocational Education and Skill Development (WBSCVET) Notifications
  405. wbscvet.nic.in
  406. A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
  407. A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
  408. A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
  409. A keyword with very low clickthrough rate (CTR) will usually receive:
  410. A lower CPA does not necessarily indicate higher profit. Why?
  411. A My Client Center (MCC) account functions primarily as:
  412. A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:
  413. A primary benefit of location targeting is that advertisers can:
  414. A standard AdWords text ad is made up of:
  415. According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?
  416. Ad groups should be used to:
  417. Adding placements to an ad group
  418. Advertisers on Google search accrue cost in AdWords when:
  419. Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
  420. All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
  421. Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
  422. An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
  423. An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
  424. An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
  425. An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
  426. An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
  427. An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
  428. An advertiser should group their campaigns by:
  429. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
  430. An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
  431. An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
  432. An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?
  433. An advertiser who decides to edit the location targeting of an ad can do this at the:
  434. An e–commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?
  435. An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?
  436. Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
  437. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
  438. Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
  439. By adding managed placements to a Display Network campaign – you can show your ad:
  440. By monitoring ad campaign performance, an advertiser may obtain the information needed to:
  441. Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
  442. Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?
  443. Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:
  444. Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
  445. Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
  446. Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
  447. Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
  448. Each campaign in your AdWords account should have a single:
  449. Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
  450. Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
  451. Grouping similar keywords together in an ad group will:
  452. Higher Quality scores typically result in:
  453. How can you see if people are searching for your client’s services during the early morning and evening hours?
  454. How do managed placements on the Display Network work?
  455. How often does the AdWords system run an auction to decide which ads to show on the Google search page
  456. If an advertiser improves the Quality Score of a keyword, this keyword may:
  457. If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
  458. If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?
  459. If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
  460. If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
  461. If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:
  462. If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?
  463. In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
  464. In order to appeal to customers on mobile devices, it’s important to:
  465. In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
  466. It is beneficial to create multiple ad groups in order to:
  467. It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:
  468. Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
  469. Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
  470. Keyword Planner can help you build a new Search Network campaign by:
  471. Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
  472. Location extensions can:
  473. Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
  474. Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
  475. Negative keywords can help advertisers refine the targeting of their ads by:
  476. Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
  477. On the Display Network, all keywords are considered broad match only. This means that you do not need to:
  478. On the Google Display Network, your ad is eligible to show on a webpage if your:
  479. One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?
  480. Quality Score and Ad Rank are calculated:
  481. Quality Score on Google search is evaluated
  482. Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
  483. Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the “preferences” page. This user may see ads targeted to:
  484. Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?
  485. Target CPA bidding can help drive conversions by using your conversion history and:
  486. The main goal of automatic cost-per-click (CPC) bidding is to
  487. The maximum cost-per-click (CPC) bid is the:
  488. The Opportunities tab with AdWords can be used to:
  489. To determine which ad language to target to a user, the AdWords system refers to that users:
  490. Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?
  491. Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
  492. Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
  493. What best describes Enhanced Cost-Per-Click (ECPC)
  494. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
  495. What does “converted clicks” measure?
  496. What happens as a result of a search campaign consistently meeting its daily budget?
  497. What happens when a campaign consistently meets its average daily budget?
  498. What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?
  499. What is a benefit of online advertising with Google AdWords?
  500. What is the impact of poor landing page quality on an ad group?
  501. What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
  502. What should an advertiser use to organize ad groups?
  503. What type of bidding method is used to manage image ads on the Google Display Network?
  504. What’s a benefit of having multiple ads in an ad group?
  505. What’s one benefit of creating multiple ad groups?
  506. What’s one of the main benefits of using ad extensions?
  507. What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
  508. What’s a reason to use the “Search Network with Display Select” campaign type?
  509. When a campaign is showing as “Pending” within AdWords, it is:
  510. When building a keyword list for a Display Network campaign, you should do which of the following:
  511. When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
  512. When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
  513. When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
  514. When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
  515. When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
  516. When resetting a password in AdWords, what should a user keep in mind?
  517. When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
  518. When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
  519. When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
  520. When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
  521. When setting up an AdWords account, choose your currency and permanent time zone carefully because:
  522. When sitelinks are set at both the campaign and ad group level, which will be displayed?
  523. When someone clicks your ad, the actual amount you’re charged will be:
  524. Which ad extension would you use for an advertiser who has a chain of restaurants?
  525. Which AdWords settings are specified at the account level?
  526. Which are required components of an ad group running on the Search Network?
  527. Which best describes keyword contextual targeting?
  528. Which best describes the “Optimize” ad rotation setting in AdWords?
  529. Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
  530. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
  531. Which can be controlled at the ad-group level of an AdWords account?
  532. Which client would you advise to advertise on the Google Search Network?
  533. Which client would you advise to use radius targeting?
  534. Which formula does Google use to rank keyword-targeted ads on Google Search
  535. Which formula represents how Ad Rank is determined on Google search?
  536. Which is a benefit of advertising online with Google AdWords?
  537. Which is a benefit of advertising online?
  538. Which is a benefit of AdWords for search marketing?
  539. Which is a benefit of Manager Defined Spend (MDS)?
  540. Which is a benefit of search advertising with Google AdWords?
  541. Which is a best practice for creating effective ad text?
  542. Which is a factor that Google uses to target ads to users based on physical location?
  543. Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
  544. Which is one characteristic of the “Accelerated” delivery method?
  545. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  546. Which line of ad text would be disapproved based on Googles advertising policies?
  547. Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
  548. Which of the following items is not a component of Quality Score?
  549. Which of these metrics is especially important to clients who are running a branding campaign?
  550. Which potential factor does Google use to calculate a search campaigns recommended daily budget?
  551. Which statistic indicates how often a click has led to a conversion?
  552. Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
  553. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
  554. Why should you avoid adding duplicate keywords across ad groups?
  555. Why should you link your client’s AdWords account to Google’s Webmaster Tools?
  556. With social extensions, how are +1s calculated for your ad and Google+ page
  557. With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:
  558. You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
  559. You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
  560. You can use audience targeting to show your ads to:
  561. You can use Display Planner to:
  562. You can use Keyword Planner to identify:
  563. You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:
  564. You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
  565. You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?
  566. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
  567. You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
  568. You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
  569. You would choose to advertise on the Display Network if you wanted to:
  570. You would choose to advertise on the Search Network if you wanted to:
  571. Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
  572. Your ad can show to a user when your targeted language matches:
  573. Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?
  574. Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
  575. Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
  576. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
  577. Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
  578. Your client wants to improve her ad position. What would you recommend?
  579. Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
  580. Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
  581. Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
  582. Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
  583. Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?
  584. Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?
  585. Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
  586. You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer
  587. Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
  588. Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
  589. Your client sells gardening supplies online. You suggest she use sitelinks because they can:
  590. Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
  591. You’re using target search page location bidding. You know it’s working because you see your ad:
  592. You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
  593. You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
  594. You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
  595. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
  596. You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
  597. You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
  598. You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
  599. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
  600. You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
  601. You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
  602. You might analyze exact match impression share data to get an idea of:
  603. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
  604. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
  605. You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
  606. You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
  607. You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
  608. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
  609. You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
  610. You can use the AdWords Application Programming Interface (API) to:
  611. You can use target cost-per-acquisition (CPA) bidding to help:
  612. You can add a “+” modifier in front of the words in a broad match keyword to:
  613. Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
  614. With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
  615. Why would the data for a Search Network campaign show conversions but no view-through conversions?
  616. Which statement is true?
  617. Which statement about ad extensions isn’t true?
  618. Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
  619. Which option can you use to capture potential business later in the day, even on a limited budget?
  620. Which of these statements is true?
  621. Which lets you change keywords, campaigns, ads, ad groups, and product groups?
  622. Which is a best practice for writing an effective text ad?
  623. Which is a best practice for optimizing a landing page for AdWords?
  624. Which is a best practice for creating a mobile-preferred ad?
  625. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
  626. Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
  627. Which allows advertisers to automate AdWords reporting and campaign management?
  628. Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
  629. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
  630. What can you learn from attribution reports?
  631. True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
  632. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
  633. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
  634. To optimize a client’s campaign to get the most out of her mobile advertising, you can:
  635. To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
  636. To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
  637. The strategic use of different marketing channels affects:
  638. The purpose of a developer or authentication token is to track:
  639. The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?
  640. The majority of consumers want ads customized to their:
  641. The IP Exclusion tool allows advertisers to:
  642. The format of a Shopping ad is different from that of a standard text ad in that it includes:
  643. The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
  644. The AdWords Application Programming Interface (API) allows developers to use applications that:
  645. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
  646. Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
  647. Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
  648. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
  649. Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
  650. One reason for using Conversion Optimizer is to:
  651. One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
  652. Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
  653. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
  654. Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
  655. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
  656. Keyword Planner can do all of these things except:
  657. Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
  658. Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
  659. In order to differentiate ads from those of competitors, advertisers should:
  660. In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
  661. If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  662. If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
  663. If you want to target ads to only people who speak Spanish, you can:
  664. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
  665. If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
  666. If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
  667. How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
  668. How would you determine the clickthrough rate (CTR) for a client’s search ads?
  669. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
  670. How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
  671. High quality ratings for an ad can:
  672. Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
  673. Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
  674. Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
  675. Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
  676. Exact Match Impression Share metrics:
  677. Each of these are benefits you’d expect from Shopping ads except:
  678. Dynamic search ads would be most helpful for:
  679. Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
  680. Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
  681. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
  682. Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?
  683. Customers who want to increase app downloads should use which campaign type?
  684. Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
  685. Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
  686. Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
  687. Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
  688. An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
  689. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
  690. An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
  691. An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  692. An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
  693. An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
  694. An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
  695. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
  696. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
  697. An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
  698. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
  699. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
  700. After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
  701. AdWords Editor lets users do all of these things except:
  702. According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
  703. According to Google data, after seeing an ad on their smartphone, more than half of people:
  704. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
  705. According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
  706. A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
  707. A successful AdWords text ad:
  708. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
  709. A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
  710. A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  711. A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
  712. A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
  713. A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
  714. ”Mobile app engagement” campaigns can be used to:
  715. Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
  716. Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
  717. Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
  718. Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
  719. Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
  720. Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
  721. Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
  722. Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
  723. Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
  724. Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
  725. Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
  726. You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
  727. You might choose to use preferred layouts for dynamic display ads if your client:
  728. You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
  729. Why is it recommended to separate Display Network campaigns from Search Network campaigns?
  730. Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
  731. Which would contribute to a higher Quality Score for a display ad?
  732. Which tool works best to help advertisers automatically find and bid on relevant placements?
  733. Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
  734. Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
  735. Which report is helpful when using site and category exclusions?
  736. Which practice would violate Google’s editorial and professional requirements?
  737. Which practice would be acceptable under Google’s editorial and technical requirements?
  738. Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
  739. Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
  740. Which is a method for evaluating performance of engagement ads created with the Ad gallery?
  741. Which is a benefit of using display advertising with Google to build brand awareness?
  742. Which is a benefit of using a Lightbox ad?
  743. Which functionality applies to HTML5 ads?
  744. Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
  745. Which feature applies to the Display Network but not the Search Network?
  746. Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
  747. Which bidding type is only available for ads on the Display Network?
  748. Which bidding option is best suited for an advertiser focused on direct response marketing goals?
  749. Which bidding option is best suited for an advertiser focused on branding goals?
  750. Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
  751. Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
  752. Which allows advertisers to see which sites referred visitors with the most time spent on site?
  753. Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
  754. Where can you place a client’s image and video ads?
  755. When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
  756. When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
  757. When planning a campaign, the first thing an advertiser thinks about should be:
  758. When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
  759. When creating a display ad, Ad gallery lets you:
  760. When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
  761. When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
  762. What’s something you can do in Ad gallery to enhance a dynamic display ad?
  763. What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
  764. What’s a best practice for creating an effective ad with Ad gallery?
  765. What’s a best practice for building ads with Ad gallery?
  766. What can you do by creating a separate campaign that’s targeted only to the Display Network?
  767. Viewable cost–per–thousand impressions (vCPM):
  768. View–through conversions are available only to:
  769. True or False: An advertiser can target mobile apps via AdWords.
  770. To raise awareness of what you’re advertising without limiting who might see your ads, you should:
  771. The dynamic remarketing tag collects data such as:
  772. The Ad gallery allows advertisers to:
  773. Targeting by topic is a good strategy if your client wants to:
  774. Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
  775. Remarketing is targeting ads to people who’ve already visited:
  776. On the Display Network, enhanced cost–per–click (ECPC) automatically:
  777. Managed placements allow advertisers to:
  778. Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
  779. In–market audience targeting consists of people:
  780. In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
  781. In order to use remarketing with Google Analytics, you need to:
  782. If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
  783. If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
  784. If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
  785. If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
  786. If an advertiser chooses to run ads in image formats, Google will:
  787. If a display ad has been disapproved, how do you submit a request for another review?
  788. If a display ad appears “above the fold,” this means that it:
  789. How long should advertisers wait after creating a new Display campaign before analyzing its performance?
  790. How does an extension work on a Display ad?
  791. Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
  792. Frequency capping limits the number of times:
  793. Frequency capping gives advertisers the ability to specify a limit to the number of:
  794. For an advertiser focused on branding, what are the key success metrics?
  795. For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
  796. For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
  797. Dynamic remarketing lets an advertiser:
  798. Display inventory on the Display Network is published by AdSense or:
  799. Cost–per–thousand impressions (CPM) bidding is only available for:
  800. An advertiser would benefit from using affinity audience targeting if they want to reach people:
  801. An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
  802. An advertiser who wants to target specific categories of video content on the Display Network should:
  803. An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
  804. An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
  805. An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
  806. An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
  807. An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
  808. An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
  809. An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
  810. An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
  811. An ad’s Quality Score on the Display Network will affect:
  812. An ad may not appear correctly on mobile phones if it:
  813. Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
  814. Ads are likely to be most contextually relevant to the sites on which they appear when using:
  815. A Ready Lightbox ad can contain:
  816. A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
  817. A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
  818. A custom Lightbox ad must have a format hosted in:
  819. “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
  820. You can see average video-view duration metrics in:
  821. With YouTube Analytics, you can track metrics on:
  822. With a Masthead ad, an advertiser can reserve:
  823. Why is average view frequency important to measure?
  824. Which targeting methods can be used with TrueView ads?
  825. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
  826. Which of these remarketing lists can be used for a video campaign?
  827. Which of these formats can be booked cross-screen (mobile and desktop)?
  828. Which of these can be created to run on the Display Network?
  829. Which is a tip for optimizing a TrueView video for viewer engagement?
  830. Which is a best practice for a successful TrueView in-stream ad?
  831. Which devices can an advertiser target with a mobile video Masthead?
  832. Which can’t be added to a TrueView video?
  833. Which can be done in YouTube Analytics?
  834. Which can an advertiser include in a TrueView video ad to increase interactivity?
  835. Which ad rotation option can’t be used for video campaigns?
  836. Where would a call-to-action (CTA) overlay show?
  837. When is someone added to an advertiser’s video remarketing list?
  838. What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
  839. What’s needed for an advertiser to set up a video ad campaign?
  840. What’s the maximum length a TrueView video ad can be?
  841. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  842. What’s an example of a managed placement for a TrueView in-stream ad?
  843. What percentage of video views on YouTube come from mobile devices?
  844. What is Masthead billing based on?
  845. What does linking an AdWords account to a YouTube account let an advertiser do?
  846. What does average view frequency measure?
  847. What do earned actions measure?
  848. What are the targeting options for Mastheads?
  849. What are best practices for creating a TrueView in-stream ad?
  850. Video remarketing is a way to optimize:
  851. Video advertising on YouTube lets you:
  852. Video ads can run on:
  853. Video ads can appear on:
  854. TrueView in-display ads run on:
  855. TrueView video discovery ads can run on:
  856. TrueView video campaigns can include:
  857. TrueView in-stream ads can appear on:
  858. TrueView in-stream ads and video discovery ads appear, respectively:
  859. TrueView campaigns can help advertisers optimize for:
  860. True or False: YouTube remarketing lists can be used with standard text and display ads.
  861. True or False: You can use contextual targeting with videos.
  862. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
  863. True or False: Video ads may appear in videos marked “Private” on YouTube.
  864. True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.
  865. True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
  866. True or False: More than one YouTube account can be linked to an AdWords account.
  867. True or False: IP address exclusion is not available for TrueView campaigns.
  868. True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
  869. True or False: Advertisers can set bids per ad format
  870. To run a TrueView video ad, the video must be uploaded to:
  871. The standard companion banner size for TrueView in-stream ads on YouTube is:
  872. The most effective way to control the number of times someone sees an ad is by:
  873. The initial remarketing list size for video campaigns includes users from the past:
  874. The best way to reserve an ad is to:
  875. People are added to an advertiser’s video remarketing list when they:
  876. On average, how long does it take for a video ad to get approved?
  877. Linking a YouTube channel to a Google+ page lets you:
  878. In which TrueView format(s) can an advertiser use a companion banner?
  879. If your client wants to pay only when someone views an ad, you should use:
  880. If your client wants a specific reach for a specific price on YouTube, you should use:
  881. If someone clicks a TrueView in-display ad, where do they land?
  882. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
  883. How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
  884. How can an advertiser calculate the view rate of a video campaign?
  885. Frequency capping counts include:
  886. Call-to-action (CTA) overlays are compatible with:
  887. An advertiser is charged for viewing a TrueView video discovery ad when someone:
  888. An advertiser can:
  889. An advertiser can use a remarketing tag to target people who’ve:
  890. A viewer can skip watching a TrueView in-stream ad after:
  891. A TrueView video discovery ad needs to be:
  892. A TrueView in-stream ad view is counted when a viewer:
  893. A client who wants to advertise before, during, or after popular videos on the Display Network should:
  894. A click on a companion banner:
  895. _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
  896. _________ ads can be created and managed through AdWords.
  897. ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  898. _______ is used for video campaigns.
  899. Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?
  900. Your Multi-Channel Funnel reports have no data. What is the most likely reason?
  901. Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?
  902. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
  903. You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
  904. You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
  905. You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
  906. You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
  907. You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
  908. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
  909. You define a Destination URL goal by
  910. You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
  911. You cannot change the default session timeout duration in Google Analytics.
  912. You can only apply a Custom Dimension to data that was collected after you created the dimension.
  913. Why would it be useful to assign a value to your goal in Google Analytics?
  914. Why can AdWords clicks differ from Analytics sessions in your reports?
  915. Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
  916. Which user characteristic may NOT be used to change keyword bids in AdWords?:
  917. Which type of Custom Report shows a static sortable table with rows of data?
  918. Which tags does Google Analytics recommend to accurately track campaigns?
  919. Which reports show websites that send traffic to your pages?
  920. Which reports require you to activate Advertising Features?
  921. Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
  922. Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
  923. Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
  924. Which report would you use to determine where users start or exit the conversion funnel?
  925. Which report would you use to determine the % of your site traffic that has already been to your site before?
  926. Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
  927. Which report shows which pages on your site get the most traffic and highest engagement?
  928. Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
  929. Which report shows the percentage of traffic that has visited your site before?
  930. Which report shows a visual representation of user interactions on your website?
  931. Which report indicates the pages of your website where users first arrived?
  932. Which report indicates the last page users viewed before leaving your website?
  933. Which report helps you understand which kinds of mobile devices were used to visit your website?
  934. Which report helps you determine the percent of your site traffic that has visited previously?
  935. Which report helps identify which browsers may have had problems with your website?
  936. Which report demonstrates how well specific parts of your website performed?
  937. Which report can compare metrics based on user acquisition date over a series of weeks?
  938. Which of these would prevent data from appearing in a Custom Report?
  939. Which of these user characteristics CANNOT be used to create a Custom Segment?
  940. Which of these represents the hierarchical structure of a Google Analytics account?
  941. Which of these is NOT possible when you link your AdWords account to Google Analytics?
  942. Which of these is NOT a valid metric-dimension combination?
  943. Which of these is NOT a benefit of using segments in your data analysis?
  944. Which of these is NOT a benefit of Remarketing in Google Analytics?
  945. Which of these is a scope for Custom Metrics?
  946. Which of these does Google Analytics use to distinguish new and returning users?
  947. Which of these criteria CANNOT be used to create a Custom Segment?
  948. Which of these could NOT be tracked using Goals in Google Analytics?
  949. Which of these channels is NOT included in the default Channels report?
  950. Which of these CANNOT be collected by the default Analytics tracking code?
  951. Which of these can you NOT share using The Solutions Gallery?
  952. Which of these can join offline business systems data with online data collected by Google Analytics?
  953. Which of these can be imported to define a remarketing audience?
  954. Which of these are required for Multi-Channel Funnels?
  955. Which of the following would prevent URL destination goal conversions from being recorded?
  956. Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
  957. Which of the following statements about segments is incorrect?
  958. Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
  959. Which of the following questions can be answered using the goal flow report?
  960. Which of the following metrics would most strongly suggest a poorly performing website?
  961. Which of the following metrics is available when Site Search tracking is enabled?
  962. Which of the following is not a required parameter in the URL builder?
  963. Which of the following is an advantage of implementing Google Tag Manager?
  964. Which of the following is a hit type tracked by Google Analytics?
  965. Which of the following is a benefit of using segments in your data analysis?
  966. Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics.
  967. Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
  968. Which of the following could be measured by defining a goal in Google Analytics?
  969. Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
  970. Which of the following are possible uses of views within a single Google Analytics account?
  971. Which kinds of hits does Google Analytics track?
  972. Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
  973. Which dimension is not included in the Adwords reporting section of Google Analytics?
  974. Which data table display compares report metrics to the website average?
  975. Which campaigns require you to add manual tags to destination URLs for tracking?
  976. Which campaign parameter is NOT standard in Google Analytics?
  977. Which Analytics API allows you to access your Google Analytics account configuration data?
  978. Where in the HTML of your webpage should you place your Analytics tracking code?
  979. When you create a new Channel Grouping in a view, you can
  980. When will the Analytics tracking code send an event hit to Google Analytics?
  981. When will the Analytics tracking code send a pageview hit to Google Analytics?
  982. When should you use manual tagging?
  983. When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
  984. When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
  985. What would you set up to collect how many comments users posted to a webpage on your site?
  986. What will happen if you install the same default tracking code on pages with different domains?
  987. What will happen if a user clears the Analytics cookie from their browser?
  988. What URL tag does AdWords add to the destination URL using autotagging?
  989. What type of data does Google Analytics prohibit you from collecting?
  990. What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
  991. What reports would you use to determine if you should consider expanding your advertising to new markets?
  992. What is the URL parameter that auto-tagging appends to an AdWords destination URL?
  993. What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
  994. What is the main purpose of the Multi-Channel funnel report?
  995. What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
  996. What is the “Bounce Rate” in Google Analytics?
  997. What is required for User ID to track users across different devices?
  998. What is an attribution model in Google Analytics?
  999. What is an assisted conversion?
  1000. What is a benefit of using Google Analytics for Remarketing?