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  399. insert line break <br/> HTML tag in get_the_content(”) of WordPress
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  401. You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered?
  402. Why would you choose to participate in the Ad Exchange Open Auction?
  403. Who are the most common buyers on Ad Exchange?
  404. What is a bid response?
  405. ibps.sifyitest.com/crpoviijul17/ressdq7pa_feb18/login.php?appid=bccd0f8f105ff19ed64d8421cf7f7a76
  406. facebook.com/Leadmego/
  407. twitter.com/Leadmego
  408. twitter.com/intent/user?screen_name=Leadmego
  409. plus.google.com/101803012994184039214
  410. What is an example of a data cost?
  411. What is Bid Manager’s main source of inventory?
  412. Which ad format is recommended to serve across all display campaigns?
  413. How is content targeting different from audience targeting options?
  414. When does the creative approval process occur?
  415. In which section of Bid Manager can you assign creatives?
  416. Which level of the Bid Manager hierarchy is used for targeting and bids?
  417. What does the partner revenue model define?
  418. What are two ways to target an audience online?
  419. How do budgets behave within a Bid Manager insertion order (IO)?
  420. What makes Bid Manager a unique solution for advertisers using a demand side platform?
  421. In which section of Bid Manager can you set alerts?
  422. In which section of Bid Manager can you enable a new ad exchange?
  423. What benefit does a demand side platform provide to an advertiser?
  424. Which option would allow Bid Manager to spend your budget at the same rate for the duration of the campaign?
  425. How long is a typical in-stream video ad?
  426. What is one demand side platform offering that allows advertisers to reach their customers in the moment that matters?
  427. Which type of optimization is useful for refining your content targeting?
  428. What are three main campaign strategies?
  429. This “broadest reach” strategy allows marketers to serve ads to new users who have not previously visited their website.
  430. Which report helps to optimize which sites the advertiser targets?
  431. How does Bid Manager access creative assets that are stored on a third-party ad server?
  432. What can cause a delay for a campaign’s launch in Bid Manager?
  433. Which section in Bid Manager allows you to view all of your creatives and create new ones?
  434. What information does the Inventory Availability Report provide?
  435. DoubleClick Bid Manager Basics Assessment Answers
  436. What metric does a Reach report provide?
  437. How does a Unique Floodlight Counter tag count conversion activities?
  438. You just launched a campaign last week and want to check on performance stats. What metric should you look for in Insights?
  439. Sports Gear has an upcoming campaign that is targeted to Brazil. What should the trafficker do to see how many conversions occurred from users in Brazil?
  440. What does a placement specify?
  441. Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out. Which type of targeting would allow her to do this?
  442. How are default ads created?
  443. How is a display ad served through an ad server?
  444. Which system integrates with Campaign Manager?
  445. How does Campaign Manager benefit traffickers?
  446. DoubleClick Campaign Manager Basics Assessment Answers
  447. Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?
  448. What are the advantages of using DoubleClick Search to manage a large and complex campaign?
  449. You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?
  450. Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?
  451. Bid strategies can find the most opportunities under which condition?
  452. What is search engine marketing?
  453. Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?
  454. You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?
  455. What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?
  456. Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?
  457. DoubleClick Search Basics Assessment Answers
  458. Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?
  459. Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. How can she apply a calculation to the data in her report that will provide her client with this information?
  460. To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?
  461. How do you include cross-device conversion data in bid strategies?
  462. Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device?
  463. What measurement gap can a call-tracking service fill?
  464. Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?
  465. What type of data can be collected when using a Google forwarding number with a call extension?
  466. Which client goal appropriately matches with the use of app extension ads for a campaign?
  467. How would you track in-app conversions in an Android app?
  468. Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?
  469. When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?
  470. Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?
  471. DoubleClick Search Mobile Basics Assessment Answers
  472. You want to run animated mobile creatives that don’t require special plug-ins. What format do you recommend to your designers?
  473. Which DoubleClick tool can you use to research site inventory?
  474. Tracking conversions in mobile apps uses what unique identifier?
  475. Your client has tasked you with reaching one million impressions for their new mobile campaign. How do you forecast potential reach before building the new campaign?
  476. Which report should you use to compare ad performance in mobile environments?
  477. After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?
  478. Your company has an agreement with a mobile carrier to deliver special offers to their customers. How do you show these customers (and only these customers) an offer code on your mobile ads?
  479. Where do mobile web ads run?
  480. Which customers can you potentially reach with proximity targeting?
  481. Which mobile strategy might you employ to drive mobile app downloads?
  482. Mobile in DoubleClick Bid Manager Basics Assessment Answers
  483. What mobile environment has the same functionality for Campaign Manager placements and Floodlight as desktop browsers, but optimized for mobile screens?
  484. Your client has a desktop and a mobile version of their website and wants to track the two separately. How do you set this up using Floodlight tags?
  485. Sports World has a very bandwidth-intensive creative that should only be displayed for users with sufficiently fast connections. How might they target these users with a different creative than other users?
  486. Which of the following is a benefit of using HTML5 for mobile advertising?
  487. Sally’s team has developed creatives that look really great on tablet devices. What time of day might she expect her tablet audience to peak?
  488. How are conversions tracked on mobile apps?
  489. What kind of creative would be best suited for smartphone users?
  490. Sports Gear wants to know how many in-app purchases were influenced by their mobile web campaign. Which report can you generate to provide them this information?
  491. Your client has just launched their mobile campaign and wants details on performance. Which of the following dimensions can you add to a Standard Basic report to add mobile-specific details?
  492. KidApparel wants to send mobile users to install their app and desktop users to their website. How do you accomplish this in Campaign Manager?
  493. Mobile in DoubleClick Campaign Manager Assessment Answers
  494. Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?
  495. What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?
  496. Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?
  497. How can you organize your TrueView ads to optimize by length?
  498. To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?
  499. In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?
  500. Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?
  501. What is positively correlated with an increase in brand awareness and consideration?
  502. Which of these options is a property of an in-stream creative?
  503. Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?
  504. TrueView is a cost-per-view (CPV) ad format. What does this mean?
  505. Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?
  506. TrueView in DoubleClick Bid Manager Basics Assessment Answers
  507. You want to know how many viewers watched your entire 20-second ad. Which metric do you reference?
  508. When trafficking your campaign in Campaign Manager, what action do you complete first?
  509. Hannah’s video ad is not rendering properly in her publisher’s video player. What should Hannah do to troubleshoot the problem?
  510. What type of video ad would an advertiser use to target users who are watching streaming video content?
  511. Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio. In what category can you find this metric in Report Builder?
  512. Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative. How will Samir execute this request?
  513. What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?
  514. Whose video specifications are the most important for advertisers to follow?
  515. You’re trafficking to two different publishers. One publisher does not accept .mov files. What do you do?
  516. Your campaign uses geographic targeting. How do you ensure your ad always has an eligible ad to serve on mobile devices?
  517. Video in DoubleClick Campaign Manager Assessment Answers
  518. What is an important creative detail to keep in mind when buying cross-screen TV advertisements?
  519. The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?
  520. While browsing a real estate website on your mobile phone, you come across a native ad. What best describes its appearance?
  521. Which of the following are features of mobile app interstitials?
  522. Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?
  523. Which steps would best help you retrieve information on cost per click for a native advertising campaign?
  524. Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?
  525. Which task could be best accomplished using the Ad Exchange Marketplace?
  526. WordPress Tips and Tricks
  527. Dig into ad formats on Ad Exchange Assessment Answers
  528. Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests. How do you address this to ensure you’re getting the inventory you need?
  529. Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. Which deal is best suited for Dave’s client?
  530. While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance?
  531. Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?
  532. The dimension “Web property name” provides you with data on what aspect of your account’s performance?
  533. You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher. How would you do this?
  534. You’ve been invited to an auction to bid for inventory against other buyers. Which transaction type best describes these attributes?
  535. Helen’s clients require a report of their top sellers delivered to them on the first of each month. What is the most time-efficient way for Helen to deliver them this report?
  536. Dig into programmatic and Ad Exchange Assessment Answers
  537. Along with rates, which billing configuration is set based on contract?
  538. Alex is in charge of DoubleClick billing for his agency. He’d like to separate charges on his Bid Manager invoice so he can clearly see the costs of media fees and platform fees. How can he accomplish this?
  539. Which DoubleClick platform is billed on total media costs and includes a platform fee, data fees, and any third-party fees?
  540. While examining your invoice, you notice a charge that is incorrect. At what point should you contact your Account Manager?
  541. Your agency has set up a purchase order (PO) number at the billing profile level in Bid Manager. In which section of the invoice can you see the PO number?
  542. Tara is your agency’s Campaign Manager specialist. You reach out to her to figure out why there are additional cost-per-thousand-impressions (CPM) fees on this month’s invoice. What did Tara do to incur this increase in fees?
  543. DoubleClick Billing Basics Assessment Answers
  544. Applying a label to an ad group enables you to create remarketing lists based on what user action?
  545. Which adjustment could be best addressed with an automated rule?
  546. Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?
  547. Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. How can he use DoubleClick Search to do this?
  548. Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” How does he use labels to accomplish this?
  549. What is the first step you would take to edit an existing campaign using bulksheets?
  550. Why would you want to set goals at the campaign level?
  551. How can bulksheets help you efficiently create campaigns?
  552. Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park. What is the best strategy for her to define IDs?
  553. Applying business data to a campaign also applies it to what other elements?
  554. DoubleClick Search Campaign Management Assessment Answers
  555. You just launched a campaign to advertise a new line of purses. You really want to know the revenue generated by these specific products in the inventory feed. What do you need to do to generate this report?
  556. You want to create an adaptive Shopping campaign advertising your new line of swimsuits. What do you need to do?
  557. Denise is running an inventory campaign and wants to make sure her top products are eligible to show. How does she set up her report to get this information?
  558. Using DoubleClick Search to create a campaign with a product feed means you’ll need to input what kind of information?
  559. You’re a marketing specialist at a large retailer, and you’re looking to create an adaptive Shopping campaign based on your inventory of available shoes. What is the first thing you have to do to get the process started?
  560. Michelle is working with a client that needs to submit her feed through the DoubleClick Search support team. Why does she need to submit a sample feed two weeks before she wants it to go live?
  561. You’re setting up a campaign to offer free shipping for all products over $25. How can you make sure the text “Free Shipping” is automatically generated for ads for all products over $25?
  562. You’re building an adaptive Shopping campaign for your client, a retailer of designer shoes. What attribute is required for a product data feed?
  563. Amanda is running an inventory campaign for her client, a large car dealership. Due to unexpected demand, they’ve run out of a popular car model, and Amanda needs to pause the ads for this particular model. How does she accomplish this?
  564. Your client is preparing to create a new inventory campaign. What is the first thing he has to do?
  565. DoubleClick Search Ecommerce Management Assessment Answers
  566. You’ve decided to create an offer to describe the type of inventory you’re seeking. You’re looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange. What type of offer is this?
  567. You’re looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace. Which action must you take to execute your campaign?
  568. Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short. What additional information can you gain by investigating your “Filtered bids”?
  569. Bid responses on Ad Exchange are screened at which point in the process?
  570. You trafficked an ad that was rejected due to creative issues. What’s a reason it might have been rejected?
  571. Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she’d like to report on the performance of a new campaign she just launched. Which tool can she use to do this?
  572. What must be set up in your demand-side platform’s pretargeting to properly integrate and execute Programmatic Guaranteed deals with Ad Exchange?
  573. You are concerned about the potential of purchasing counterfeit inventory. How does ads.txt help you avoid this problem?
  574. Once Derek’s demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?
  575. A creative was excluded during the publisher review stage of the filtering process. What could have been a reason for this?
  576. You’re about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn’t rejected, you’ll need to provide information about your publisher’s URL, such as disallowed landing URLs, disallowed product categories, and allowed languages. Where can this information be found?
  577. Your bid response is filtered due to the ad category of your advertiser. This is an example of what type of rejection?
  578. What type of transaction and/or auction occurs when a seller invites a buyer to participate?
  579. Alicia is purchasing ad inventory for a major holiday campaign. Since she’s under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered. What tool can she use to discover this information?
  580. For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?
  581. You’ve been invited to submit a bid through a Private Auction and would like to participate. What do you set the deal ID to so you will limit your bid to that deal only?
  582. DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers
  583. Rich wants to compare cross-environment conversion data to standard conversion data. Which metric in the Cross-Device Conversions report does he need to include to see which device got the conversion credit?
  584. What is a common reason for a campaign spreadsheet to fail upon import?
  585. After exporting your campaign to a spreadsheet, making a copy of one row with your ad, placement, and creative is a great way to ensure correct formatting and IDs when you import. What step will you need to complete in order to create a new placement?
  586. KidApparel wants to capture the encrypted user ID of each impression and click interaction so they can create more precise audience lists. Tom Trafficker tells them they’ll need to use:
  587. After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions. How can she best optimize with this information?
  588. Yasmin wants to see the most common sequence of ad interactions users experience before they convert. What report should she review?
  589. SuperCoolKicks wants to see if users who have seen the Cool Kicks sneaker ads on their smartphones are making purchases on desktop. Which report would reveal this pattern?
  590. How can you view the encrypted user ID across DoubleClick Bid Manager and DoubleClick Campaign Manager accounts?
  591. What is the best way to target users who haven’t made a purchase after putting an item in their cart without giving away too many promo codes?
  592. Ezra wants to know which of DinoWorld’s promotional offers the users on his audience list are responding to best. Which report would he pull?
  593. Alona has been using the Time-Decay attribution model a lot recently, but she wishes she could make an adjustment to increase how rich media interactions are weighted when assigning credit. What attribution model should she select?
  594. How does the position-based attribution model assign conversion credit?
  595. After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?
  596. How can you make bulk edits in the Campaign Manager interface?
  597. Which attribution model uses Floodlight data from both converting and non-converting users?
  598. What is a common reason why the “Edit multiple” option may not appear in the user interface?
  599. Martin’s excitement to dig into reports quickly turns to dismay when he sees how many conversion paths are displayed in the Assisted Conversions report. How can he limit which conversion paths are used in the report?
  600. How many data-driven models can be created for each parent-advertiser configuration?
  601. Knowing that DinoWorld park tickets have a long conversion funnel, Johanna wants to give equal credit to every ad interaction that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?
  602. Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?
  603. DoubleClick Digital Marketing reports are great, but Mario is looking for log-level impression and click data so he can dig into the granular details and run analysis. How can Mario access this information?
  604. DoubleClick Optimize performance in Campaign Manager Assessment Answers
  605. Which of the below is a benefit of DoubleClick Search Budget Management?
  606. Betsy wants to make sure there aren’t any glaring issues with one of her bid strategies. Where can she get a quick glimpse of the status in DoubleClick Search?
  607. Sometimes campaign structure doesn’t match reporting needs. What can you use to create reports that reflect your lines of business, irrespective of the campaign structure?
  608. Surf-N-Board sells a lot of boards in-store and they want to make sure their offline data is taken into account for optimization efforts. What’s a best practice for working with offline data?
  609. Bean Coffee is keeping their coffee shops open late near college campuses. They want students searching for a late-night study spot to see that a Bean Coffee location near them is still open. Which extensions should they use?
  610. Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment?
  611. What is a benefit of portfolio bid strategies?
  612. SuperCoolKicks wants to see which landing page experience is best for users who have clicked the Cool Kicks sneaker ads. What best practice should they follow while they’re running this test?
  613. Suzanne has run all the reports she can think of, but she wants to make sure she’s not missing anything. What’s one method she can use to find parts of her campaign strategy that are under-credited?
  614. Jane is making adjustments to her cost per action (CPA) target every day and is frustrated that DoubleClick Search seems to always be calibrating. Why does this keep happening to Jane?
  615. Debbie is excited to plan budgets directly in DoubleClick Search. What is a best practice to help her get started?
  616. Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?
  617. Knowing that DinoWorld park tickets tend to have a long conversion funnel, Johanna wants to give equal credit to every click that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?
  618. Mario has a tight budget for his campaign and wants to make sure his targeting is set up to get him the best ROI possible. What feature can Mario set up in DoubleClick Search to automatically detect high-performing geographic areas?
  619. Yazmin wants to target display ads to snowboarders and skiers who have clicked on Ultimate SnowShoes search ads. What’s one way she can do that in DoubleClick Search?
  620. James wants to see a full list of bid strategies and the health status of each. How can he do this?
  621. Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?
  622. Alan wants to see conversion credit equally divided across every click, except for the click that occurred just prior to the user converting. Which attribution model would he use?
  623. Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?
  624. Matt has run so many reports he’s having trouble figuring out what to pay attention to and what steps to take. What best practice could you give Matt?
  625. Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?
  626. What is one benefit of using the sitelink extension?
  627. Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?
  628. Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?
  629. DoubleClick Optimize performance in Search Assessment Answers
  630. What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?
  631. Why is defining a primary goal the first step of optimizing your online advertising campaign?
  632. What’s a good frequency when your goal is to start raising awareness with new people?
  633. What can you do to optimize in the final week of your campaign’s flight?
  634. What’s a promising way to increase your remarketing list’s potential impressions?
  635. What’s the best way to optimize for creatives with high click rates?
  636. Which of the following is an example of low performers when trying to influence consideration?
  637. When would you avoid setting your display insertion order’s pacing to “ASAP”?
  638. What is the maximum amount Bid Manager will increase your bids when using bid multipliers?
  639. What is a way to improve your targeting when your goal is influencing consideration?
  640. What is a key reason to check pacing for TrueView insertion orders right after launch?
  641. At its most basic, how do you optimize your campaign?
  642. When optimizing to build awareness, what components should you optimize first?
  643. Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?
  644. How can the pacing metrics help you to optimize remarketing line items?
  645. You have an insertion order designed to get more customers to install your app. What is its goal?
  646. Which can be one of the most effective strategies for driving action?
  647. What is the most important factor to consider when evaluating viewability and ad position performance?
  648. DoubleClick Optimize your Bid Manager campaign Assessment Answers
  649. These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
  650. To be eligible for advertising, which of the following must videos comply with?
  651. An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content. What brand control should they use?
  652. Why would an advertiser use pre-targeting vertical exclusions?
  653. A Partner Program channel can serve ads on YouTube once it reaches 100 views.
  654. Who controls the type of site content that’s acceptable for your ads to appear on?
  655. How does Google determine which content is suitable for advertising on the Display Network?
  656. DoubleClick Ad Exchange Brand Controls Basics Assessment Answers
  657. How does an advertiser create a blacklist of apps and sites where their ads will never serve?
  658. An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings. Which targeting option should they use?
  659. DoubleClick Bid Manager Brand Controls Basics Assessment Answers
  660. Why would an advertiser use digital content labels?
  661. An advertiser wants to see what portion of their ads are serving outside their targeted geographic region. Where should they look?
  662. An advertiser wants to prevent ads for their new campaign from serving on problematic domains. What should they do?
  663. DoubleClick Campaign Manager Brand Controls Basics Assessment Answers
  664. You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?
  665. Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?
  666. Managing client access to the Marketplace through the Ad Exchange API provides what benefit?
  667. How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?
  668. How can buyers test the API request and response using live data?
  669. Bulk submission of creatives is a benefit of which API feature?
  670. What method is used to verify that an API call is allowed to access a specific Ad Exchange account?
  671. Which is a benefit for buyers using the Ad Exchange Creatives API?
  672. Which is a benefit of using the data available through the RTB Breakout API?
  673. DoubleClick Ad Exchange API Basics Assessment Answers
  674. Your client is a hotel chain that wants to easily generate search ads based on their available inventory of hotel rooms at their more than 500 locations. What type of campaign is best suited to their needs?
  675. KidApparel wants to create custom audience lists by leveraging their Custom Floodlight Variables and individual user IDs for more precise targeting. Tom Trafficker tells them they’ll need to use:
  676. How should you approach the development of video discovery creatives?
  677. You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?
  678. Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?
  679. What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?
  680. Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?
  681. What is the required pacing for TrueView insertion orders?
  682. Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?
  683. Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?
  684. What information is packaged in a Video Ad Serving Template (VAST) tag?
  685. DinoWorld wants to track how many users installed their Android app after clicking their ad. What is one supported way to track these installs?
  686. You’re using a travel app to book flights on your smartphone. You see an ad appear for hotels at your destination. What type of ad is this?
  687. What is a key benefit of generating a cross-device conversion report?
  688. Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?
  689. Which type of mobile ad is similar to the types of ads seen on desktop browsers?
  690. What is a difference between an optimized mobile site and a desktop site?
  691. Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?
  692. Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group. How many can Jane track within one ad group?
  693. Due to a change in budgeting, you need to quickly adjust your entire campaign to automatically increase bids on mobile devices by 20 percent. How can you accomplish this?
  694. In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel?
  695. What goal does a bid strategy use to optimize your bids?
  696. What would you do first to report on data for your “thank you page” Floodlight activity?
  697. Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?
  698. What is a benefit of using executive reporting?
  699. Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?
  700. How does Campaign Manager track conversion activities on an advertiser’s site?
  701. Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign. What does Tom need to do next?
  702. Which of the following groups of statements about placements, ads, and creatives are true?
  703. Which report shows conversion-specific information about your campaign?
  704. Which delivery type shows your ads at an even pace throughout the day?
  705. How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?
  706. Which ad extension would you use for an advertiser who has a chain of local restaurants?
  707. What does a high Quality Score indicate?
  708. In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
  709. Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
  710. Your ad can show to a potential customer when your targeted language matches:
  711. You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?
  712. When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?
  713. Conversion Optimiser can help drive conversions by using your conversion history and:
  714. You would choose to advertise on the Google Display Network if you wanted to:
  715. What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?
  716. What’s the benefit of having multiple ads in an ad group?
  717. How can Bid Manager users add a profit margin to their revenue calculation?
  718. Which strategy allows marketers to serve ads only to users who have previously visited the homepage of their website?
  719. Which is a good example of a question to better understand the client’s primary motivating factor for using AdWords?
  720. addthis.com/bookmark.php
  721. You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
  722. At which level of an AdWords account can an advertiser make changes to network and location targeting settings?
  723. It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:
  724. An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
  725. Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
  726. An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
  727. If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should:
  728. What can be learned from a Search Funnel?
  729. Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?
  730. How could an advertiser determine the most profitable keywords within a campaign?
  731. In an AdWords account, which statistic is viewable for each ad group?
  732. Which is a benefit of linking a Google Places account to an AdWords campaign?
  733. Which scenario would record to two conversions (1-per-click)?
  734. An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?
  735. Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?
  736. Which can be specified at the campaign level?
  737. You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
  738. Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
  739. Which is a benefit of using AdWords Editor?
  740. An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
  741. An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:
  742. You are gaining a reputation as a true wizard of AdWords and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?
  743. An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
  744. Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
  745. On which tab can advertisers see credits for invalid clicks within their AdWords accounts?
  746. Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
  747. How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
  748. AdWords Campaign Experiments allow you to…
  749. Linking your Google+ Page to your AdWords account…
  750. An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
  751. Which are key elements to keep in mind when optimizing a landing page for AdWords?
  752. If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
  753. AdWords Editor allows users to:
  754. An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:
  755. Information an advertiser would find in the Change History tool would be:
  756. Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
  757. Which determines a keyword’s clickthrough rate (CTR)?
  758. An advertiser can apply mobile bid adjustments at which of the following levels?
  759. What are Sitelinks?
  760. How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?
  761. Which feature distinguishes location extensions from regional and customized campaign targeting?
  762. In a Reach and Frequency report, “Reach” is defined as the:
  763. An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
  764. An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?
  765. You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?
  766. Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?
  767. Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:
  768. Business listings in Google Places can be:
  769. Which is a recommended action for new mobile preferred ad creative?
  770. Which AdWords feature is compatible with Conversion Optimizer?
  771. You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?
  772. Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?
  773. Which is the quickest way to add a long list of locations to target in an AdWords campaign?
  774. To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:
  775. An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
  776. How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?
  777. How should advertisers use their websites to help them structure their accounts?
  778. In order to achieve the best performance possible from text ads, which is a best practice that should be followed?
  779. You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?
  780. What is a benefit of using the AdWords Application Programming Interface (API)?
  781. You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?
  782. What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?
  783. The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?
  784. In a Reach and Frequency report, “Frequency” is defined as the:
  785. If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:
  786. An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?
  787. Which approach to bidding is best suited to maximize profit?
  788. An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
  789. Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?
  790. A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?
  791. You can add a ‘+’ modifier in front of broad match keywords to…
  792. A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  793. What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
  794. Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
  795. You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
  796. The Mobile App Behavior reports provide data for:
  797. To connect Firebase to Google Analytics, which of these is required?
  798. True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
  799. In AdWords, you can create and manage video campaigns targeting mobile devices by using:
  800. AdWords cross-device conversions don’t:
  801. You can use the Mobile App Overview report to do which of the following?
  802. The Mobile App Acquisition reports provide data for which of the following?
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  804. UPSC Central Police Force (AC) Recruitment Online Form 2018
  805. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
  806. Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
  807. You can import existing campaigns from other online search engines, like Google. True or false?
  808. Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
  809. Which of the following will help you evaluate the effectiveness of your campaigns?
  810. With Bing Ads, you can export which kinds of campaigns?
  811. Which Delivery status indicates an ad group that has passed its end date?
  812. The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  813. Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
  814. Which of the following might generate invalid clicks? (Select two)
  815. Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
  816. When you target by time of day, which time zone does Bing Ads use?
  817. What is the first step in getting a bid estimation for keywords?
  818. What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
  819. For whom might you create a remarketing list?
  820. With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
  821. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  822. You want to run your report on a regular basis. Which option gives you this capability?
  823. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  824. For locations to display in Location Extensions, they must be within how many miles of user?
  825. Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
  826. Looking at traffic history is one way to improve your bidding strategy. True or false?
  827. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
  828. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  829. The keyword research feature can help you:
  830. Which UET setting allows you to count each conversion/each user who converted?
  831. Which Bing Ads feature can help you analyze your ad campaign performance?
  832. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  833. You want to track your search advertising budget and spend. Which report group should you select?
  834. Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
  835. You can create a new campaign by copying an existing campaign from one account to another. True or false?
  836. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
  837. An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
  838. What option will ensure/increase the chances that your ad is approved?
  839. What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  840. Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  841. Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
  842. How can you overwrite your offline changes with what you have online?
  843. What is the main advantage of using dynamic text in your ads?
  844. Tablet investment can be controlled by bid modifiers of:
  845. What is the first step in creating your store in the Bing Merchant Center?
  846. From which tab can you access your online billing statement?
  847. When implementing conversion tracking, what is the first step?
  848. Why is it important to choose the right keywords? (Select two)
  849. As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?
  850. Which feature should you use to create a custom filter that shows items with different attributes?
  851. How do incremental bids affect the display of your ad?
  852. With pay-per-click search advertising, when are you charged?
  853. In Bing Ads, which customer actions are considered conversions?
  854. If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
  855. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  856. Which item is not a possible Campaign Exclusion?
  857. What are two ways to import a file? (Select two)
  858. Bing Ads Editor allows you to work and make changes offline and online. True or False?
  859. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  860. If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
  861. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information?
  862. Which components are not required for a Bing Ads text ad?
  863. Which exclusions are permitted at the campaign level to keep your ad from displaying?
  864. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  865. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  866. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
  867. A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
  868. What is a keyword bid?
  869. Which of the following factors could impact the performance and delivery of your ad?
  870. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
  871. Keywords can be analyzed by what factors?
  872. How do your keyword bids and your daily budget work together?
  873. Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
  874. On which page can you check if you r ad is appearing or not and if not, why?
  875. Which of the following ideas should you consider implementing when writing your ad?
  876. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
  877. Which of the following statements describes inline editorial feedback during ad creation?
  878. You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
  879. In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?
  880. Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
  881. With search advertising, what happens when a customer clicks your ad? (Select 2)
  882. You can set default keyword bids at what level?
  883. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
  884. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  885. Which Bing Ads resources should you use to help you optimize your performance?
  886. Which of the following audiences can you define with remarketing lists?
  887. What happens if your account reaches its credit limit?
  888. Automated rules can only be applied at the campaign level. True or false?
  889. Multiple Ad Groups are allowed in Campaigns.
  890. What do you call words or phrases that trigger ads when they match a customer’s search query?
  891. Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
  892. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
  893. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  894. Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  895. Which one of the following is not a report in Bing Ads?
  896. Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  897. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  898. When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
  899. Which of the following can you customize in Bing Ads Editor?
  900. Which of the following examples of automated rules can you create in your account?
  901. How many tags must you place on your site to track multiple campaigns?
  902. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  903. Bing Ads Accreditation Exam Answers
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  910. YouTube Creative Essentials Assessment Answers
  911. Which report shows how long a video was watched in aggregate?
  912. How can you produce video ads to perform well on YouTube?
  913. Which story arc can be the most impactful on YouTube?
  914. Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?
  915. Which demonstrates the “Attract” principle in the ABCDs?
  916. What can Brand Lift measure?
  917. Which targeting type can help your client reach consumers who frequent department stores?
  918. Which report shows how long a video keeps its audience?
  919. How have Bumper ads performed in Google-run studies?
  920. Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?
  921. Which is a best practice for creating effective Bumper ads?
  922. Which demonstrates the “Direct” principle in the ABCDs?
  923. Which demonstrates the “Brand” principle in the ABCDs?
  924. Which demonstrates the “Connect” principle in the ABCDs?
  925. How can you create video ads to maximize effectiveness on YouTube?
  926. To validate a campaign idea, which tool can be used to explore popular search queries?
  927. In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?
  928. According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?
  929. How can you validate a specific assumption about your audience?
  930. Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?
  931. Which report provides insight into the many ways viewers find videos?
  932. According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
  933. What can you use to write applications that manage a Google My Business account and location data?
  934. Google My Business Basics Assessment Answers
  935. Bob owns a small café with a Google My Business listing, but he’d also love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?
  936. Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?
  937. Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?
  938. You made changes to your business listing, but Google flagged the edits as pending. What do you need to do so your updated information appears in your listing?
  939. How can business owners benefit from using AdWords Express with their Google My Business listing?
  940. The Google My Business messaging tool allows customers to reach business owners through what type of communication?
  941. What are the verifcation options for businesses with 10 or more locations?
  942. You are using Google My Business to promote your restaurant online and attract new customers. What feature can you use to encourage new people to try you out?
  943. Juan wants to claim an existing listing for his business. What does he need to do to get started?
  944. You just started using Google My Business and you want to see how many of your customers have been interacting with your business online. What feature can you use to access this information?
  945. Lamin has requested and is awaiting his verification code, when he realizes he needs to edit some of his business information. What should he do next?
  946. Jessica has claimed and edited her listing, but she is still not seeing her changes live on Google Search. What step does she need to complete to finalize her listing?
  947. You just created a new product and want to get in front of potential customers who use Google Search and Maps. What is the most suitable Google My Business tool you can use to accomplish this?
  948. Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?
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  951. YouTube Asset Monetization Assessment Answers
  952. You have a large library of sound recordings, including some old speeches in the public domain. What is the best way to treat them with regard to Content ID?
  953. You and another partner have a match policy of Monetize on separate non-music assets. If a user video is claimed by both of your assets, and no other assets, who receives the revenue?
  954. How might someone find out which assets are “monetized in all countries”?
  955. Which of the following is an example of Content ID misuse?
  956. Which of the following is most helpful to explain a sudden and steep decline in revenue?
  957. You’ve received a warning for Content ID abuse. In reviewing bad claims, you notice a lot of issues stem from a single channel whose content consists entirely of movie trailers licensed from studios. After deactivating the bad references and releasing invalid claims, what else might you do?
  958. What’s a good strategy to maximize asset revenue?
  959. If an asset owner doesn’t set a policy in a territory they have ownership, what policy gets applied?
  960. Which policy is applied in a multi-claim scenario when partners have different match policies?
  961. Which statement best describes the Revenue report?
  962. Which of these would be a good use case for a custom policy?
  963. What tactic can prevent loss of potential ad revenue?
  964. What three revenue sources are available directly through the YouTube platform?
  965. Partner A and Partner B share ownership of an asset (in different territories). If a user video is matched against this asset, who sees the claim?
  966. Who might receive payments by content owners?
  967. What’s the difference between an ownership conflict and a claim?
  968. Why might a partner see data for assets they don’t own in any country?
  969. Which is a primary metric used by many content owners use to determine revenue distribution to creators?
  970. Which statement best describes the Ad Rates report?
  971. Partner A and Partner B share ownership of an asset (in different territories). If Partner A releases a claim on a video, what happens?
  972. Which YouTube resource contains final revenue for a month?
  973. Which is a downloadable report?
  974. What would be a good reason to reexamine a custom policy?
  975. What are the implications of not setting a match policy in a multi-claim scenario?
  976. What information is included in an Ad Rates report?
  977. In reviewing your disputed claims, you realize you uploaded a 10-minute reference file of your news program that contains a 1-minute clip from a third party. How can you fix this, if the claim results from the embedded clip?
  978. What is a primary business benefit of monitoring asset reports?
  979. If an asset is owned by parties in different territories, how does revenue get paid out?
  980. Where can partners find final, reportable revenue information?
  981. Which statement is true for manual review of claims?
  982. Which downloadable report can help separate ad revenue by asset for payouts?
  983. An asset is owned by Partner A in Canada and Partner B in Mexico. Partner A has a match policy of Monetize worldwide. Partner B also has a match policy of Monetize worldwide. When user videos are matched and claimed against this asset, which partner earns the revenue?
  984. What is a benefit to monitoring asset performance from claims?
  985. A user uploads a mashup video with scenes from two different movies. You own one movie in the U.S. and your match policy is Monetize. The partner who owns the other movie in the U.S. also has a match policy of Monetize. What policy is applied in the U.S.?
  986. What’s the best way to get an overview of revenue trends?
  987. If you and other partners own a single asset in different territories, how would Content ID handle claiming against a user-uploaded video?
  988. Which of the following is a step you would NOT take to identify bad claims?
  989. It’s July 1 and the finance department needs revenue totals from June for accounting purposes. Where can they find the number they should use?
  990. Which conditions under a custom match policy can be set in Minutes (mm:ss) and Percent (%)?
  991. Partner A set their ownership of an asset in Japan and Partner B set their ownership of the same asset in Korea. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Track worldwide. If a user video is matched and claimed against this asset, what is the applied policy?
  992. Partner A set their ownership of a web asset in U.S. and Canada, and Partner B set their ownership of the same asset in U.S. and Mexico. Partner A has a match policy of Track worldwide. Partner B has a match policy of Block worldwide. What is the result?
  993. If a content owner in a multi-claim scenario chooses Takedown, what is the resulting action?
  994. When are claims “routed for manual review”?
  995. Which of these examples frequently contribute to invalid claims for sports partners?
  996. A user video is claimed by two different assets. One asset has ownership in Canada and a match policy of Monetize worldwide. The other asset has ownership worldwide and a match policy of Monetize worldwide. What policy is applied?
  997. In a multi-claim scenario, if one asset owner has a Block policy, and another asset owner has a Monetize policy, how does YouTube prioritize the policies?
  998. You’ve signed an artist who does completely original hip hop songs. What is the method to block full reuploads and monetize short clips (under <2min)?
  999. You hold the rights to a 15-minute celebrity interview. You’re fine if fans upload a clip, provided that their video also contains other content longer than your clip. What custom policy would achieve this goal?
  1000. You’ve received a warning for over-claiming. What can you do to address this?