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  448. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
  449. Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
  450. What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
  451. How do Responsive Display Ads use automation?
  452. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  453. What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
  454. Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
  455. Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
  456. Which type of automated bidding strategy is Target return on ad spend (ROAS)?
  457. Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
  458. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
  459. A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
  460. Why is using the performance targets feature after utilizing the Performance Planner recommended?
  461. Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
  462. While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  463. Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
  464. Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
  465. Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
  466. What’s a characteristic of Responsive Display Ads?
  467. A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?
  468. A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)
  469. Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.)
  470. After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?
  471. Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?
  472. An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?
  473. As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
  474. As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
  475. Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
  476. Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
  477. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  478. Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
  479. Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
  480. Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
  481. Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
  482. Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
  483. Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
  484. Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
  485. Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
  486. Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  487. Each Similar Audience has its seed list members removed to ensure what?
  488. Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
  489. Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
  490. Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
  491. Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
  492. Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  493. Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
  494. Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
  495. Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
  496. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  497. Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  498. Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
  499. How can ad extensions contribute to increasing user engagement?
  500. How can Performance Planner serve your business?
  501. How does automating your bid contribute to a successful Google Ads campaign?
  502. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  503. Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
  504. In-market audiences allow the opportunity to specifically identify what kind of user?
  505. In-Market audiences would be suited to reach which user?
  506. It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
  507. Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
  508. Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
  509. Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
  510. Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
  511. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
  512. Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
  513. Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
  514. John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
  515. John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
  516. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
  517. Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
  518. Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
  519. Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
  520. Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
  521. Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
  522. Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
  523. Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
  524. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
  525. Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)
  526. Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?
  527. Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
  528. Match each ad extension with the benefit it brings to a user’s ad experience.
  529. Match these Search Audience solutions with the benefits they can bring to your campaigns.
  530. Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
  531. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
  532. Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
  533. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  534. Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
  535. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
  536. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
  537. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
  538. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
  539. Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
  540. Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
  541. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
  542. Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)
  543. Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?
  544. Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)
  545. Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
  546. Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
  547. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
  548. Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  549. Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
  550. Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
  551. Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
  552. Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
  553. Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
  554. Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  555. Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
  556. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  557. Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
  558. What ad extension is only available as a full automated ad extension?
  559. What are two main benefits of using Search Audience solutions? (Choose two.)
  560. What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)
  561. What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
  562. What can the Performance Planner assist you with?
  563. What can the Performance Planner recommend?
  564. What content could be used for a structured snippet extension?
  565. What does adding callout extensions to your Google Search ads enable you to do?
  566. What does layering an Affinity audience with a broad keyword targeting campaign help you do?
  567. What does Performance Planner automatically do?
  568. What is a main benefit of using Search Audience solutions?
  569. What is a valid recommendation that the Performance Planner can provide?
  570. What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  571. What is one way that Performance Planner helps businesses increase sales?
  572. What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
  573. What Search Network text ad component provides up to three fields of 30 characters each?
  574. What two ad extension types can also be served as automated ad extensions? (Choose two.)
  575. What’s a key objective in delivering ad extensions?
  576. What’s an accurate description of callout extensions?
  577. What’s an example of an effective callout extension?
  578. What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
  579. What’s the primary benefit of using structured snippet extensions in your ads?
  580. When are automated extensions, such as Seller Ratings, shown?
  581. When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
  582. When creating an ad, how does Greg know what it will look like to his potential customers?
  583. When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
  584. When should you use Remarketing Lists for Search Ads?
  585. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  586. Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
  587. Which is required for an ad to be served to a user?
  588. Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
  589. Which statement is true about serving relevant ad extensions?
  590. Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
  591. Which user type would the Google Ads system closely match as an Affinity audience?
  592. Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
  593. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
  594. Why should your business use Performance Planner?
  595. With Dynamic Search Ads, what does the advertiser provide?
  596. With Similar Audiences, which Google product is included when finding new people with similar profiles?
  597. Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
  598. Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
  599. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
  600. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  601. You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
  602. You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
  603. You’d like to improve an ad’s perceived quality during an ad auction.What aspect of the ad will be most beneficial for you to work on?
  604. Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
  605. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  606. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
  607. Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
  608. You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
  609. You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
  610. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
  611. You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
  612. You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
  613. Why is Google Ads a viable option?
  614. What’s one reason to use a responsive display ad for your campaign?
  615. Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
  616. What’s a key benefit of Responsive Display Ads?
  617. You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
  618. When should you use responsive display ads?
  619. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
  620. Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
  621. Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
  622. Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
  623. Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
  624. Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
  625. What is a key benefit of Smart Display campaigns?
  626. Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
  627. Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
  628. Which Display Ad format runs in both native and non-native inventory?
  629. What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
  630. Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
  631. Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  632. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
  633. How does Google Display Ads help advertisers meet their marketing objectives and drive results?
  634. Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
  635. Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
  636. Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
  637. Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
  638. What’s an advantage of Responsive Display Ads?
  639. Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
  640. A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
  641. Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
  642. Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
  643. Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
  644. What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
  645. What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
  646. A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
  647. Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
  648. Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
  649. Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
  650. Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
  651. As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
  652. Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
  653. Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
  654. Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
  655. Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
  656. Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
  657. Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
  658. Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  659. Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
  660. Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
  661. Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  662. How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
  663. How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
  664. How does Google Display Ads drive results every day for thousands of advertisers?
  665. In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
  666. Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
  667. Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
  668. Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
  669. Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
  670. Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
  671. Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
  672. Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
  673. Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
  674. Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
  675. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
  676. Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  677. Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
  678. Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
  679. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
  680. Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
  681. Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
  682. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  683. Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
  684. Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
  685. Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
  686. The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
  687. Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
  688. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
  689. Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
  690. What can automated bidding help an advertiser improve?
  691. What’s an advantage of the reach of Responsive Display Ads?
  692. What’s an advantage of using Responsive Display Ads?
  693. What’s one benefit of using responsive display ads?
  694. What’s provided by Responsive Display Ads?
  695. When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
  696. When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
  697. When should you use AMPHTML ads? (Choose two.)
  698. Which Display Ad format adjusts to available ad space?
  699. Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
  700. Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
  701. Which factors should an advertiser consider when deciding on a bidding strategy?
  702. Which group would you be able to reach with a Google Display campaign using demographic targeting?
  703. Which statement accurately describes the reach of Affinity Audiences’ targeting?
  704. Which statement is true about Responsive Display Ads?
  705. Which statement is true about the value of Google Display Ads?
  706. Which two are available in Google Ads? (Choose two.)
  707. Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
  708. Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
  709. Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
  710. Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
  711. How has consumer shopping behavior changed in recent years?
  712. Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
  713. Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
  714. Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.) Select All Correct Responses
  715. Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
  716. Which statement is true about Shopping ads?
  717. Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload?
  718. Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
  719. Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?
  720. How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
  721. How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?
  722. If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.) Select All Correct Responses
  723. How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
  724. How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
  725. Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
  726. What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.) Select All Correct Responses
  727. What’s one way to create a seamless experience for your retail customers?
  728. How can advertisers use Shopping campaign ads in order to drive sales?
  729. Where can Shopping campaign ads appear on desktop search results pages?
  730. Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
  731. How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
  732. A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?
  733. What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
  734. OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
  735. Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?
  736. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses
  737. Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
  738. Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
  739. Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
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  741. Bihar Police ASI / Steno Marks / Cutoff 2019
  742. Bihar Police Excise SI Marks / Cutoff 2019
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  745. UP Police Constable PET Physical Admit Card 2019
  746. Patna HC PA Interview Letter
  747. CGPSC Chhattisgarh PCS Pre Online Form 2019 Last Date: 04/01/2020
  748. UPPSC Various Post Online Form 2019 Last Date : 16/12/2019
  749. Railway NER Gorakhpur Apprentice Online Form 2019 Last Date : 25/12/2019
  750. A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?
  751. A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
  752. Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
  753. Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
  754. Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
  755. Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?
  756. BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)
  757. Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?.
  758. Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
  759. Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
  760. Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
  761. Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
  762. George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
  763. Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
  764. Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?
  765. How can running a Local Inventory ad increase your return on investment (ROI)?
  766. How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
  767. How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
  768. How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?
  769. How does Google Ads help a business organize inventory, letting the business match its advertising goals?
  770. Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?
  771. Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
  772. Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
  773. Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?
  774. Local Inventory ads are ideal for which business?
  775. Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
  776. Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
  777. Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
  778. OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing?
  779. OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
  780. Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
  781. Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
  782. Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
  783. Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
  784. Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
  785. Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?
  786. The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
  787. Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?
  788. Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
  789. Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?
  790. What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
  791. What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
  792. What’s one unique feature of Local Catalog ads?
  793. What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
  794. What’s one way to increase your business profitability?
  795. What’s one way to make good use of data to accelerate your business and improve profitability?
  796. Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
  797. Which statement describes modern shopping behavior?
  798. Which statement is true about Local Catalog ads?
  799. Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
  800. Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)
  801. Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
  802. You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
  803. Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?
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  811. Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)
  812. Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
  813. What counts as a view-through conversion in a TrueView for action campaign?
  814. Which is a tip Google recommends to create an effective bumper ad?
  815. Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
  816. In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.) Select All Correct Responses
  817. After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct Responses
  818. Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?
  819. How does an advertiser benefit from using Google Surveys?
  820. What are the three key reasons advertisers choose YouTube to help build their brands?
  821. Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?
  822. Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
  823. Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?
  824. What is one reason an advertiser would choose YouTube for action?
  825. Aside from conversion tracking, what’s a requirement for using store visits?
  826. Which statement is true about bumper ads?
  827. Google Video Partners are partnerships formed through which Ad service?
  828. Which statement is true about non-skippable in-stream ads?
  829. What’s one of Google and YouTube’s awareness products?
  830. Which video format is available on Google Video Partners?
  831. Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
  832. Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.
  833. Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?
  834. In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
  835. When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
  836. Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
  837. What’s a key benefit of bumper ads?
  838. What can YouTube Analytics tell you about what people are watching on your client’s channel?
  839. Which elements are used to build a Custom Affinity audience?
  840. Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
  841. Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
  842. Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
  843. Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Select All Correct Responses
  844. Match the marketing objective with the TrueView ad format that’s optimized for that objective.
  845. What’s the best description of Affinity Audiences on YouTube?
  846. Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
  847. Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.) Select All Correct Responses
  848. Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
  849. Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Select All Correct Responses
  850. Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
  851. Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?
  852. Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
  853. The YouTube masthead is effective for advertisers with which goal?
  854. Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
  855. As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
  856. Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?
  857. How can Google’s In-market audience signals help an advertiser connect with their target audience?
  858. Which is a key benefit of TrueView discovery?
  859. Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses
  860. Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
  861. Google Ads – Measurement Certification Exam Answers
  862. After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?
  863. Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?
  864. What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
  865. Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?
  866. Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?
  867. Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called?
  868. Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?
  869. A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions?
  870. WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses?
  871. You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this?
  872. Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Select All Correct Responses
  873. Which activity might a brand manager track if the desired result is to increase awareness with the customer?
  874. Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
  875. Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
  876. By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display?
  877. Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
  878. A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?
  879. Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.) Select All Correct Responses
  880. An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
  881. You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?
  882. Match each product available in the Google Marketing Platform Small business version with its description.
  883. Which method should be used to promote awareness to customers?
  884. Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.) Select All Correct Responses
  885. Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
  886. You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do?
  887. Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern?
  888. Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) Select All Correct Responses
  889. Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?
  890. Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue?
  891. Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.) Select All Correct Responses
  892. Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.) Select All Correct Responses
  893. Which statement describes rules-based attribution?
  894. Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
  895. You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.
  896. Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.
  897. Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail?
  898. Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business?
  899. If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.) Select All Correct Responses
  900. You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
  901. Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?
  902. Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?
  903. An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?
  904. Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?
  905. Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure?
  906. Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
  907. Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
  908. How is credit dynamically attributed to each touch-point in data-driven attribution?
  909. Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?
  910. Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
  911. Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)
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  917. Once filters have been applied, what is the option to recover filtered data?
  918. What is not a benefit of using segments to analyze data?
  919. Which assets cannot be shared in the Solutions Gallery?
  920. What data does Google Analytics prohibit collecting?
  921. What report indicates the pages of a website where users first arrived?
  922. When the same default tracking code is installed on pages with different domains, what will result?
  923. For autotagging, what parameter does Google Ads include in the destination URL?
  924. What asset is used to build a remarketing list?
  925. What is used to create Smart Goals?
  926. What is not a benefit of Google Analytics Remarketing?
  927. What cannot be collected by the default Analytics tracking code?
  928. What criteria cannot be used to create a Custom Segment?
  929. What is not considered a default “medium” in Google Analytics?
  930. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
  931. What report shows which types of mobile devices visited a website?
  932. What Remarketing audiences cannot be defined by default?
  933. What would prevent data from appearing in a Custom Report?
  934. Views can include website data collected before the view was created.
  935. What scope levels available for dimensions and metrics?
  936. What does assigning a value to a Google Analytics Goal enable?
  937. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
  938. What campaigns require manual tags on destination URLs for tracking?
  939. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
  940. What report shows the percentage of traffic that previously visited a website?
  941. When does the Analytics tracking code send a pageview hit to Google Analytics?
  942. View filters are applied in what order?
  943. Which parameters can be included with an event hit for reporting?
  944. Which user characteristic may NOT be used to change keyword bids in Google Ads?:
  945. Sampling is applied to reports before segmentation.
  946. Which Goals are available in Google Analytics?
  947. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
  948. Within how many days can a deleted view be restored?
  949. If a web page visitor clears the Analytics cookie from their browser, what will occur?
  950. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
  951. Sharing a Custom Report will share the report configuration and data included in the report.
  952. What criteria could not be used to create a Dynamic Remarketing audience?
  953. The default session timeout duration in Google Analytics is how many minutes?
  954. What feature is required to track customer search terms on a website?
  955. To increase the speed at which Google Analytics compiles reports, what action could be taken?
  956. What scope applies to Custom Metrics?
  957. What is not a filter setting for data in views?
  958. Which three campaign parameters are recommended to manually track campaigns?
  959. In Multi-Channel Funnel Reports, how are default conversions credited?
  960. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
  961. Segments will not allow you to do what?
  962. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
  963. What report identifies browsers that may have had problems with a website?
  964. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
  965. When does a default Analytics session expire?
  966. What data table display compares report metrics to the website average?
  967. What data is Google Analytics Goals unable to track?
  968. Auto-tagging is used to collect data from what kind of traffic?
  969. What feature is required to collect the number of comments users posted to a web page?
  970. What feature collects company-specific data such as Member Status?
  971. What metric-dimension combination is not valid?
  972. What report compares metrics based on user acquisition date over a series of weeks?
  973. What feature can join offline business systems data with online data collected by Google Analytics?
  974. What channel is not included in the default Channels report?
  975. When does the tracking code send an event hit to Google Analytics?
  976. What report provides data on how specific sections of a website performed?
  977. View filters may be applied retroactively to any data that has been processed.
  978. Filters cannot perform what action on collected data?
  979. What feature would be used to collect how many times users downloaded a product catalog?
  980. How would a view filter be configured to include only users from Brazil and Argentina?
  981. Which default traffic source dimensions does Google Analytics report for each website visitor?
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  984. Manual optimizations to which components typically provide the greatest impact?
  985. What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
  986. Search Ads 360 Basics Assessment Answers
  987. Ali uses spreadsheets to track his clients’ budgets, manually calculate trends, and implement formulas to work out target spend. He also uses them to create the daily budget reports that he attaches in emails to his team. How can Search Ads 360 make Ali’s task simpler?
  988. What added benefits does the Data Studio integration in Search Ads 360 provide over using executive reports?
  989. What information can a Floodlight tag track using custom variables?
  990. Jorge wants to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would he view this information in the performance dashboard?
  991. What is the new name for Google’s DoubleClick Suite?
  992. What is the new name for DoubleClick Search?
  993. What is one advantage of using Search Ads 360 to manage multiple large and complex campaigns?
  994. Anna is ready to get started using Search Ads 360 to set up her first search campaign. What are the correct steps and order she needs to perform them in?
  995. What goal does a bid strategy use to optimize bids?
  996. Which of these definitions best describes what data-driven attribution models can do?
  997. A client wants to track conversions based on the number of sales. What type of Floodlight tag can track this?
  998. Jenny is an agency manager and Jonathan is an agency user. Based on these different permissions, which of the following is true?
  999. What are the three types of attribution models you can choose to build in Search Ads 360?
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