1. Which tool enables the development, QA, and publishing of rich media and dynamic creatives?
  2. What is a digital brief?
  3. How can you check that the geo-targeting feed names are formatted correctly?
  4. Amanda is preparing a tearsheet of her dynamic ad to send for review. Several reviewers are outside of her agency and do not have access to the DoubleClick Studio account. What share setting should Amanda choose?
  5. Which reporting dimension represents the dynamic feed’s reporting label in a Floodlight report?
  6. What kind of data would be used to target ads to people who have recently searched for information about soccer matches?
  7. Which issue is prohibited by DoubleClick Studio, and will cause an HTML5 creative to fail QA?
  8. An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?
  9. How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?
  10. Which tool is used to populate data into a dynamic feed template?
  11. KidApparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?
  12. Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?
  13. Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?
  14. A dynamic ad plays a video when it’s clicked. What tool on the creative preview can be used to verify this action occurs?
  15. After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?
  16. A retail advertiser wants to reach users who have visited their store locator page. What type of targeting will deliver the right creative to this audience?
  17. What’s the quickest way to preview, save, and share a dynamic ad containing dozens of iterations with others, using DoubleClick Studio?
  18. Which column(s) assigned to the dynamic profile allow dynamic content to change on specific dates?
  19. Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?
  20. In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?
  21. What action ensures that the dynamic feed can be imported into Studio’s dynamic profile?
  22. Google Web Designer Assessment Answers
  23. What is a Google Web Designer feature that can accelerate ad creation for HTML5 coders and non-coders alike?
  24. How can you add detailed, sophisticated animations in Google Web Designer?
  25. How do you change the font text in your creative?
  26. How do you add a YouTube video to your creative?
  27. How can you get your creative to appear in the template library?
  28. How can you move an element in Quick mode animation?
  29. How can you add simple animations quickly in Google Web Designer?
  30. How does Google Web Designer help you build sophisticated creatives quickly?
  31. What does Google Web Designer offer HTML5 coders in particular?
  32. How do you navigate between the wider canvas version and narrower canvas version of your responsive creative?
  33. Where are the settings you need to make creatives adjust to screen size and orientation?
  34. How do you build a creative in Google Web Designer that restyles to fit portrait and landscape mobile phone orientations?
  35. What does Google Web Designer help beginners do?
  36. How do you build a creative in Google Web Designer that restyles to fit larger and smaller screens?
  37. How do you build a wider canvas version of your creative for wider screens?
  38. A partner is looking for a way to keep track of user-uploaded videos that match content they own. When using downloadable reports, what field might be helpful when linking multiple reports to build connections?
  39. Partners that have repeated issues with Content ID abuse can face:
  40. How could someone find their revenue by asset by country?
  41. What might happen if a partner disregards an asset ownership conflict?
  42. What is a key benefit of regularly reviewing your claims?
  43. What is a negative consequence of an asset ownership conflict?
  44. What might alert you that someone may be attempting to monetize your assets?
  45. Why would you want to check if there are additional claims in the “Other claims” tab for a particular video?”
  46. How could you prevent your YouTube video from being seen in Indonesia?
  47. What can happen if a video is claimed by multiple assets?
  48. An asset is owned by Partner A in Canada and Partner B everywhere except Canada. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Block everywhere except Canada. If a user video is matched and claimed against this asset, what is the applied policy?
  49. Which statement is true for multi-party ownership of an asset?
  50. What type of data is only added to reports after a month has ended?
  51. A user video is claimed by one asset with a policy of Monetize worldwide and claimed separately by another asset with a policy of Block worldwide. If both partners own their respective assets worldwide, what is the applied policy?
  52. You’ve added the “route for review” rule to a custom policy. What happens with any associated claims?
  53. Why might revenue in the Asset report not match revenue in the Video report?
  54. A video with an increase in views shows no corresponding rise in revenue; why might this happen?
  55. UKPSC Civil Judge Mains Result 2019
  56. Bihar Police Home Guard Driver Rejected List 2019
  57. RSMSSB Tax Assistant DV Selected List 2019
  58. LIC Assistant Pre Result 2019
  59. RSMSSB JSA Junior Scientific Assistant Result 2019
  60. RSMSSB Informatics Assistant Final Result 2019
  61. SSC CPO SI Admit Card 2019
  62. Indian Bank Security Guard Admit Card 2019
  63. IDBI Bank SO Online Form 2019 Last Date : 12/12/2019
  64. Indian Navy INET Various Post Online Form 2020
  65. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
  66. Which reports indicate how traffic arrived at a website?
  67. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
  68. Custom Dimensions can be used as what?
  69. What feature must be enabled to use Multi-Channel Funnels?
  70. What report indicates where users start or exit the conversion funnel?
  71. In Custom Reports, what must metrics and dimensions share in order to report accurately?
  72. To track users and sessions across multiple domains, what first must be set up?
  73. When will Google Analytics be unable to identify sessions from the same user by default?
  74. What report shows which web pages get the most traffic and highest engagement?
  75. What is not considered a “source” in Google Analytics by default?
  76. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
  77. What report shows the percent of site traffic that visited previously?
  78. To view accurate data in a Custom Report, what action should be avoided?
  79. What report shows a visual representation of user interactions on a website?
  80. A new Custom Channel Group may be applied retroactively to organise data that has been previously collected.
  81. When linking a Google Ads account to Google Analytics, what is not possible?
  82. What report indicates the last page users viewed before leaving a website?
  83. Google Analytics cannot collect data from which systems by default?
  84. To recognize users across different devices, what is required for User ID?
  85. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
  86. What type of Custom Report shows a static sortable table with rows of data?
  87. What filter would only include data from a campaign titled “Back to School” in Campaign reports?
  88. What model represents the hierarchical structure of a Google Analytics account?
  89. Which reports require the activation of Advertising Features?
  90. What campaign parameter is not available by default in Google Analytics ?
  91. LIC AAO Final Result 2019
  92. BPSC Civil Judge Final Result 2019
  93. LIC HFL Various Post Result 2019
  94. MP High School TET Re Exam Result 2019
  95. Bihar Vidhan Sabha Group D Interview Schedule 2019
  96. NYKS District Youth Coordinator Interview Letter 2019
  97. LIC HFL Various Post Interview Letter 2019
  98. Bihar Sachivalaya Driver Admit Card 2019
  99. UP 68500 Assistant Teacher Round 4 Online Form Last Date : 03/12/2019
  100. SSC CHSL 2020 Online Form Last Date : 10/01/2020
  101. Bihar Police Driver Online Form 2019 Last Date : 30/12/2019
  102. Railway SR Apprentice Online Form 2019 Last Date : 31/12/2019
  103. Quotes by Zora Neale Hurston
  104. Quotes by Zig Ziglar
  105. Quotes by Yoko Ono
  106. Quotes by Yogi Berra
  107. Quotes by Woody Allen
  108. Quotes by Woodrow Wilson
  109. Quotes by Willie Nelson
  110. Quotes by William Tecumseh Sherman
  111. Quotes by William James
  112. Quotes by William Butler Yeats
  113. Quotes by William Blake
  114. Quotes by William Arthur Ward
  115. Quotes by Will Smith
  116. Quotes by Will Rogers
  117. Quotes by Will Ferrell
  118. Quotes by Wayne Dyer
  119. Quotes by Warren Buffett
  120. Quotes by Walt Whitman
  121. Quotes by W. Edwards Deming
  122. Quotes by W. E. B. Du Bois
  123. Quotes by W. C. Fields
  124. Quotes by Voltaire
  125. Quotes by Vladimir Putin
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  127. Quotes by Virginia Woolf
  128. Quotes by Vincent Van Gogh
  129. Quotes by Vince Lombardi
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  131. Quotes by Viktor E. Frankl
  132. Quotes by Victor Hugo
  133. Quotes by Unknown
  134. Quotes by Ulysses S. Grant
  135. Quotes by Tyler The Creator
  136. Quotes by Tupac Shakur
  137. Quotes by Travis Scott
  138. Quotes by Tony Robbins
  139. Quotes by Tommy Lasorda
  140. Quotes by Tom Petty
  141. Quotes by Tom Brady
  142. Quotes by Tim Cook
  143. Quotes by Tim Burton
  144. Quotes by Thomas Sowell
  145. Quotes by Thomas Paine
  146. Quotes by Thomas Merton
  147. Quotes by Thomas Hobbes
  148. Quotes by Thomas Aquinas
  149. Quotes by Thomas A. Edison
  150. Quotes by Thich Nhat Hanh
  151. Quotes by The Notorious B.I.G.
  152. Quotes by Terry Pratchett
  153. Quotes by Taylor Swift
  154. Quotes by T. S. Eliot
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  156. Quotes by Swami Vivekananda
  157. Quotes by Susan B. Anthony
  158. Quotes by Sun Tzu
  159. Quotes by Steven Wright
  160. Quotes by Steven Spielberg
  161. Quotes by Stephen King
  162. Quotes by Stephen Covey
  163. Quotes by St. Jerome
  164. Quotes by Soren Kierkegaard
  165. Quotes by Sophia Loren
  166. Quotes by Socrates
  167. Quotes by Snoop Dogg
  168. Quotes by Simon Sinek
  169. Quotes by Sigmund Freud
  170. Quotes by Shah Rukh Khan
  171. Quotes by Selena Gomez
  172. Quotes by Samuel Johnson
  173. Quotes by Sam Walton
  174. Quotes by Salvador Dali
  175. Quotes by Saint Teresa of Avila
  176. Quotes by Saint Ignatius
  177. Quotes by Saint Augustine
  178. Quotes by Ruth Bader Ginsburg
  179. Quotes by Rumi
  180. Quotes by Rosa Parks
  181. Quotes by Rodney Dangerfield
  182. Quotes by Robin Williams
  183. Quotes by Robert Kennedy
  184. Quotes by Robert Frost
  185. Quotes by Robert E. Lee
  186. Quotes by Robert Baden-Powell
  187. Quotes by Rihanna
  188. Quotes by Richard P. Feynman
  189. Quotes by Richard M. Nixon
  190. Quotes by Richard Dawkins
  191. Quotes by Richard Branson
  192. Quotes by Richard Bach
  193. Quotes by Ric Flair
  194. Quotes by Rene Descartes
  195. Quotes by Ray Bradbury
  196. Quotes by Rainer Maria Rilke
  197. Quotes by Rabindranath Tagore
  198. Quotes by R. Buckminster Fuller
  199. Quotes by Princess Diana
  200. Quotes by Prince
  201. Quotes by Post Malone
  202. Quotes by Pope John Paul II
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  204. Quotes by Plutarch
  205. Quotes by Plato
  206. Quotes by Pierre Teilhard de Chardin
  207. Quotes by Peter Drucker
  208. Quotes by Pele
  209. Quotes by Paulo Coelho
  210. Quotes by Paul McCartney
  211. Quotes by Patti Smith
  212. Quotes by Pablo Picasso
  213. Quotes by Oprah Winfrey
  214. Quotes by Norman Vincent Peale
  215. Quotes by Norman Schwarzkopf
  216. Quotes by Noam Chomsky
  217. Quotes by Nikola Tesla
  218. Quotes by Nicki Minaj
  219. Quotes by Niccolo Machiavelli
  220. Quotes by Neil deGrasse Tyson
  221. Quotes by Neil Gaiman
  222. Quotes by Napoleon Hill
  223. Quotes by Napoleon Bonaparte
  224. Quotes by Morgan Freeman
  225. Quotes by Mitch Hedberg
  226. Quotes by Milton Friedman
  227. Quotes by Milo Yiannopoulos
  228. Quotes by Mike Tyson
  229. Quotes by Michelle Obama
  230. Quotes by Michelangelo
  231. Quotes by Michel de Montaigne
  232. Quotes by Michael Zaslow
  233. Quotes by Michael Jackson
  234. Quotes by Melody Beattie
  235. Quotes by Meister Eckhart
  236. Quotes by Mary Wollstonecraft
  237. Quotes by Mary Oliver
  238. Quotes by Mary Kay Ash
  239. Quotes by Martin Luther
  240. Quotes by Mark Zuckerberg
  241. Quotes by Marilyn Manson
  242. Quotes by Marie Curie
  243. Quotes by Marie Antoinette
  244. Quotes by Maria Montessori
  245. Quotes by Margaret Thatcher
  246. Quotes by Margaret Mead
  247. Quotes by Margaret Atwood
  248. Quotes by Marcus Tullius Cicero
  249. Quotes by Marcus Garvey
  250. Quotes by Marcus Aurelius
  251. Quotes by Marcel Proust
  252. Quotes by Mao Zedong
  253. Quotes by Malcolm X
  254. Quotes by Malala Yousafzai
  255. Quotes by Mae West
  256. Quotes by Lyndon B. Johnson
  257. Quotes by Lyle Lovett
  258. Quotes by Ludwig van Beethoven
  259. Quotes by Ludwig Wittgenstein
  260. Quotes by Ludwig Mies van der Rohe
  261. Quotes by Lucius Annaeus Seneca
  262. Quotes by Louis XIV
  263. Quotes by Louis C. K.
  264. Quotes by Lou Holtz
  265. Quotes by Lord Byron
  266. Quotes by Lil Wayne
  267. Quotes by Lil Uzi Vert
  268. Quotes by Lewis Carroll
  269. Quotes by Les Brown
  270. Quotes by Leonardo da Vinci
  271. Quotes by Leonard Cohen
  272. Quotes by Leo Tolstoy
  273. Quotes by LeBron James
  274. Quotes by Larry David
  275. Quotes by Lady Gaga
  276. Quotes by Kurt Vonnegut
  277. Quotes by Kurt Cobain
  278. Quotes by Kobe Bryant
  279. Quotes by Kinky Friedman
  280. Quotes by Kim Kardashian
  281. Quotes by Kim Jong-un
  282. Quotes by Kevin Spacey
  283. Quotes by Kevin Hart
  284. Quotes by Kendrick Lamar
  285. Quotes by Karl Pilkington
  286. Quotes by Karl Marx
  287. Quotes by Kanye West
  288. Quotes by Justin Bieber
  289. Quotes by Julia Child
  290. Quotes by Judah Friedlander
  291. Quotes by Joyce Meyer
  292. Quotes by Joseph Stalin
  293. Quotes by Johnny Depp
  294. Quotes by John Wooden
  295. Quotes by John Wayne
  296. Quotes by John Stuart Mill
  297. Quotes by John Steinbeck
  298. Quotes by John Ruskin
  299. Quotes by John Muir
  300. Quotes by John Mayer
  301. Quotes by John Locke
  302. Quotes by John Keats
  303. Quotes by John D. Rockefeller
  304. Quotes by John C. Maxwell
  305. Quotes by John Adams
  306. Quotes by Johann Wolfgang von Goethe
  307. Quotes by Joel Osteen
  308. Quotes by Joan Rivers
  309. Quotes by Joan Didion
  310. Quotes by Jimmy Dean
  311. Quotes by Jimi Hendrix
  312. Quotes by Jim Rohn
  313. Quotes by Jim Carrey
  314. Quotes by Jiddu Krishnamurti
  315. Quotes by Jesus Christ
  316. Quotes by Jenny McCarthy
  317. Quotes by Jeff Bezos
  318. Quotes by Jean-Paul Sartre
  319. Quotes by Jean-Michel Basquiat
  320. Quotes by Jean-Jacques Rousseau
  321. Quotes by Jean Piaget
  322. Quotes by Jay-Z
  323. Quotes by Jane Goodall
  324. Quotes by Jane Austen
  325. Quotes by James Madison
  326. Quotes by James K. Polk
  327. Quotes by James Joyce
  328. Quotes by James A. Baldwin
  329. Quotes by Jackie Robinson
  330. Quotes by Jack Welch
  331. Quotes by Jack Ma
  332. Quotes by Jack Kerouac
  333. Quotes by J. Robert Oppenheimer
  334. Quotes by J. R. R. Tolkien
  335. Quotes by J. K. Rowling
  336. Quotes by J. Cole
  337. Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?
  338. What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?
  339. In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?
  340. If you plan to spend less than $169/day, which solution is most suitable for your business?
  341. What is the most recent Waze offering?
  342. What types of aggregated performance reports can you receive in the Plus Dashboard?
  343. What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?
  344. How many crowdsourced reports on routes and road conditions does Waze receive each month?
  345. Waze uses insights to effectively target drivers _____?
  346. In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?
  347. Waze turns business locations into destinations by encouraging Wazers’ drives to be:
  348. In the U.S., Wazers with how many people in their household make up 65% of overall users?
  349. In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?
  350. What additional performance tracking metrics does the Plus Dashboard include?
  351. What business information does a Branded Pin provide when a user clicks on the info button?
  352. How many people use Waze around the world each month?
  353. Is there a minimum investment to become Certified?
  354. Pricing for Plus starts at $____/day?
  355. Which file type(s) can you use for your Waze ad Creative?
  356. Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
  357. What do all three ad formats help businesses achieve?
  358. Waze Ads campaigns should follow a recommended limit of _______ characters or less.
  359. In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
  360. NCDRC UDC Result 2019
  361. RBI Officer Grade B Phase I Marks, Cutoff 2019
  362. Noida Metro NMRC Various Post Result 2019
  363. Allahabad Bank SO Final Result 2019
  364. General Insurance GIC Scale I Result with Marks 2019
  365. Haryana Aarohi School BSEH Various Post Result 2019
  366. Coast Guard Navik GD Selected List 2019
  367. Allahabad High Court Judgement Translator Stage-I & II Marks 2019
  368. NVS PGT Interview Letter 2019
  369. UPSSSC Junior Assistant Exam Date 2019
  370. UPPSC Pre 2019 Admit Card
  371. BPSSC Bihar Police SI Admit Card 2019
  372. NCDRC UDC Skill Test Admit Card 2019
  373. MHA IB Security Assistant Tier III Admit Card 2019
  374. IOCL Apprentice Admit Card 2019
  375. LIC Assistant Mains Admit Card 2019
  376. Rajasthan Cooperative Bank Various Post Admit Card 2019
  377. Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?
  378. Bihar Police BPSSSC Enforcement SI Online Form 2019 Last Date : 06/01/2020
  379. LIC HFL Assistant Manager Legal Online Form 2019 Last Date : 16/12/2019
  380. UKPSC Personal Assistant Online Form 2019 Last Date : 23/12/2019
  381. SSC CPO SI 2018 Vacancy Details
  382. Rajasthan Police Constable Online Form 2019
  383. UPSCIDC Various Post Online Form 2019 Last Date : 01/01/2020
  384. Delhi HC JT / SJT Translator Stage-II Result 2019
  385. Allahabad Bank Notifications
  386. NMRC (Noida Metro Rail Corporation Limited) Notifications
  387. Allahabad HC Civil Court Various Post Marks 2019
  388. NVS PGT Interview Letter 2019
  389. UPSSSC Junior Assistant Exam Date 2019
  390. UPPSC Pre 2019 Admit Card
  391. BPSSC Bihar Police SI Admit Card 2019
  392. NCDRC UDC Skill Test Admit Card 2019
  393. MHA IB Security Assistant Tier III Admit Card 2019
  394. IOCL Apprentice Admit Card 2019
  395. LIC Assistant Mains Admit Card 2019
  396. Rajasthan Cooperative Bank Various Post Admit Card 2019
  397. MP High Court Law Clerk Admit Card 2019
  398. Bihar STET Admit Card 2019
  399. RSMSSB Patwari Online Form 2020 Last Date : 19/02/2020
  400. A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?
  401. A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
  402. A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
  403. An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
  404. An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account.​ What can users see when an ad with location extensions is displayed?
  405. Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)
  406. Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)
  407. Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?
  408. As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?
  409. Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?
  410. Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?
  411. Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?
  412. Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?
  413. Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.)
  414. Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
  415. Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?
  416. Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.
  417. Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
  418. Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?
  419. David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)
  420. DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?
  421. Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
  422. Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?
  423. Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales?
  424. Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?
  425. Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?
  426. Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)
  427. Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business?
  428. Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.)
  429. Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.)
  430. Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?
  431. Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
  432. How can a Google My Business location can be verified?
  433. How does Google My Business help businesses reach more customers when it matters most? (Choose two.)
  434. If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions.
  435. If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
  436. If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?
  437. In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?
  438. In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?
  439. Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)
  440. Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
  441. Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
  442. Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)
  443. Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this?
  444. Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
  445. Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?
  446. Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
  447. Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?
  448. Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?
  449. Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?
  450. Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?
  451. Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)
  452. Match each product available in Google Marketing Platform for Enterprise with its description.
  453. Match each report with its description.
  454. Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?
  455. Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
  456. Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location?
  457. Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails.​ What will cause the import process to fail?
  458. Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?
  459. Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
  460. Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?
  461. Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
  462. Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?
  463. To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?
  464. Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?
  465. Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?
  466. Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)
  467. Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?
  468. What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)
  469. What’s the best indicator that a campaign is increasing customer loyalty?
  470. What’s the minimum number of locations you can bulk upload to Google My Business?
  471. Which attribution type algorithmically evaluates individual customer paths?
  472. Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?
  473. Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
  474. Which is an example of a purchase metric that can be tracked?
  475. Which statement describes linear attribution?
  476. Which statement is true about time-decay attribution?
  477. Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?
  478. You decide to bulk upload your multiple business locations to Google My Business. Some of the locations in your upload were disapproved. Which two errors can cause this issue? (Choose two.)
  479. You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign.​ Which step is required in order to do this setup?
  480. You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
  481. You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top.
  482. You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)
  483. You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.
  484. Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?
  485. Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
  486. You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)
  487. You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
  488. You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)
  489. You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.)
  490. You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)
  491. A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
  492. Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
  493. Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)
  494. As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
  495. As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?
  496. Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
  497. Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?
  498. Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
  499. Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
  500. Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
  501. Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?
  502. Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
  503. Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
  504. For TrueView for action, which three events can make up an online conversion?
  505. Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
  506. How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?
  507. How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?
  508. How does an advertiser benefit from using Google Trends?
  509. How does an advertiser benefit from using Think with Google?
  510. In a bumper ad, how much time is usually required to stick the landing?
  511. Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
  512. Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
  513. Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
  514. Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
  515. Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
  516. Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
  517. Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
  518. Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
  519. Match each YouTube Platform innovation with its description.
  520. Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
  521. Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?
  522. Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?
  523. Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?
  524. Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
  525. Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
  526. Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
  527. To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.
  528. TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
  529. Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
  530. Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
  531. What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
  532. What are the tested benefits of bumper ads?
  533. What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
  534. What are two events that store visits for TrueView for action come from? (Choose two.)
  535. What are two examples of the Intent audience solution, Life Events? (Choose two.)
  536. What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
  537. What constitutes a video engagement conversion in a TrueView for action campaign?
  538. What information can YouTube Analytics provide about where people are watching your videos?
  539. What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
  540. What’s a key benefit of TrueView for reach?
  541. What’s a key benefit of TrueView in-stream?
  542. When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
  543. When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
  544. Which data can you uncover by running a creative experiment using Brand Lift?
  545. Which is a key benefit of bumper ads?
  546. Which marketer would be an ideal client for TrueView for action?
  547. Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
  548. Which of YouTube’s awareness ad formats can use the CPD bidding approach?
  549. Which of YouTube’s awareness ad formats uses a skippable in-stream format?
  550. Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
  551. Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
  552. Which one of Google’s data-driven tools is part of Google Analytics Solutions?
  553. Which percentage of YouTube ads are audible?
  554. Which storytelling methods does Google recommend for use within your YouTube campaigns?
  555. Which TrueView ad format is billed by CPA?
  556. Which TrueView ad format is billed on a CPM basis?
  557. Which TrueView ad format is optimized for lift in ad recall?
  558. Which TrueView ad format is optimized for product awareness?
  559. Which two Google audience solutions use first-party data? (Choose two.)
  560. Which two video formats are available on Google Video Partners? (Choose two.)
  561. Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?
  562. Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?
  563. Which value proposition do Custom Intent audiences offer advertisers?
  564. You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?
  565. Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)
  566. YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
  567. YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
  568. YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
  569. Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
  570. Google Digital Garage Quiz Answers
  571. Google Digital Garage Final Exam Answers
  572. What’s the biggest challenge for most businesses when going online?
  573. Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
  574. Website hosting servers have their own unique IP address, what does this address consist of?
  575. When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
  576. You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
  577. How can businesses benefit from using analytics on their website?
  578. Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
  579. When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
  580. Which are the first steps you should consider when constructing an online business strategy?
  581. Where does the domain name of a website primarily sit?
  582. When planning your website, what is one of the key things you should consider?
  583. When considering whether to have a web presence for your business, which of the following is not a major factor?
  584. When you’re building a business website, what purpose does a server have?
  585. When looking to advertise a new business online, what is one of the major benefits of display ads?
  586. Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
  587. What is the term we use to describe how search engines categorise each piece of content?
  588. When using a search engine, what is the name of a word or phrase somebody types to find something online?
  589. When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
  590. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
  591. There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
  592. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
  593. Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
  594. When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
  595. When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
  596. Search engines see the content on a website as written code, how can you help search engines identify the images on your website?
  597. When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
  598. When optimising a website for search, what impact do meta and title tags have on the search engine?
  599. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
  600. When advertising using Search Engine Marketing (SEM), you only pay…
  601. What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
  602. What is the most important thing to consider when optimising a search engine marketing campaign?
  603. What’s the first step in the search engine optimisation process for your website?
  604. When ranking websites on search engine results pages, which element of a website do search engines value the most?
  605. A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
  606. Which of the following is a benefit of Search Engine Marketing (SEM)?
  607. If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
  608. Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
  609. Fill the blank: ‘Search engines _________ the internet to discover content.’
  610. What are three key considerations when evaluating keywords for search engine optimisation?
  611. We use them every day, but what is the overall purpose of a search engine?
  612. Which search query would trigger an ad based on this keyword: [London portrait photographer]?
  613. Google Search Console “Crawl” reports let you monitor…?
  614. To improve your website’s SEO performance, when should you consider updating your SEO plan?
  615. When trying to promote your business locally, what three key bits of information should be present in your directory listing?
  616. Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
  617. Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
  618. When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
  619. Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
  620. When looking to create video content for your marketing strategy, what three best practices should you look to include?
  621. Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
  622. Why is it important to reach customers on their mobiles when advertising locally?
  623. When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
  624. When building a website for a business, what type of design should it have in order to be “mobile friendly”?
  625. When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
  626. “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?
  627. Why is social media a great tool for your business to build trust and engagement with your audience?
  628. What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
  629. Which of the following is a core benefit that content marketing can bring to a business’s online presence?
  630. When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
  631. When looking to promote your products and services locally, what are the benefits of using search engine ads?
  632. When it comes to mobile, how would you define usability?
  633. Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
  634. With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
  635. Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
  636. Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
  637. Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
  638. Which of the following would be described as a good business goal to set for your social media campaigns?
  639. When looking to advertise your business to mobile users, social media advertising can be really effective because…
  640. There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
  641. What are the benefits of using social media when looking to advertise your business locally?
  642. Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
  643. Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
  644. When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
  645. When advertisers run online ads that typically include an image for people to click on, it’s called…
  646. Which form of targeting would you use to display ads to people who have previously visited your website?
  647. Which of the following is the most accurate analogy for a display advertising network?
  648. When creating video marketing content on a budget, what is the first thing you should consider doing?
  649. Which of the following is a key strategy for distributing your video content?
  650. What is one of the benefits of using templates for your email marketing campaigns?
  651. Which of the following is a benefit of search advertising over display advertising?
  652. Why is it important that you set goals when planning your display ad campaigns?
  653. If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
  654. When it comes to email marketing, what do we mean by the term A/B testing?
  655. Which of the following is a benefit of display advertising over search advertising?
  656. What can you do to help your videos appear in search results?
  657. When planning your display advertising, what does the word ‘placement’ mean?
  658. When discussing display advertising, what is an ad network?
  659. When using display advertising, what could you include in an ad to achieve the goal of driving more sales?
  660. Retargeting allows you to…
  661. Which of the following factors can impact the open rate of your email campaigns?
  662. How can you attract social media users to share your video content online?
  663. How can your business benefit from video without making one yourself?
  664. When using analytics programmes on your website, which of these do not fall under the category of a dimension?
  665. In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
  666. Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
  667. What do website analytics allow you to do?
  668. Why should you avoid focusing on collecting as much data as possible?
  669. How is a spreadsheet defined?
  670. When using analytics on your website, what do we mean by the term ‘conversion’?
  671. When it comes to web analytics, what insights can you gather using analytics tools?
  672. When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
  673. When creating a presentation based on lots of data, what principle should you bear in mind?
  674. How do you handle data in analytics to gain greater insights into our audience’s behaviour?
  675. What is the benefit of using digital data?
  676. When using analytics programmes on your website, which of these do not fall under the category of a metric?
  677. In the world of analytics, the time the user spent on your site is considered which type of data?
  678. Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
  679. When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
  680. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
  681. Analytics can help optimise your website for which of the following?
  682. If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
  683. When trying to increase the product sales on your website, one way to achieve this is to_________?
  684. When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
  685. If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
  686. Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
  687. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
  688. When looking to expand your business internationally on social media, what should you do first?
  689. Fill The Blank: In The World Of Display Advertising, Remarketing Is A Way To _________.
  690. UPSSSC Cane Supervisor Result 2019
  691. MPHC HJS Score Card 2019
  692. Allahabad High Court HJS III Mains Result 2019
  693. Coast Guard Assistant Commandant 01/2020 Updated Result
  694. Delhi High Court Chauffeur Driver Revised Result 2019
  695. UPRVUNL DV Test Admit Card 2019
  696. NTA JEEMAIN 2020 Admit Card
  697. JPSC Civil Judge Interview Letter 2019
  698. UPSSSC Computer Operator 2016 Exam Date
  699. Bihar Home Guard Driver Exam Date 2019
  700. Delhi HC Judicial Translator Interview Letter 2019
  701. Allahabad High Court HJS III Interview Letter 2019
  702. UPSC Engineering Services Pre Admit Card 2020
  703. SSC CPO SI 2019 Vacancy Details
  704. What occurs during the attract stage of the inbound methodology?
  705. When does the engage stage of the inbound methodology begin?
  706. True or false? As buying behavior changes, the inbound philosophy will also evolve.
  707. What is the purpose of the delight stage of the inbound methodology?
  708. True or false? Most buyers start researching potential solutions before they meet with a salesperson.
  709. Fill in the blank: The inbound methodology is a ____________.
  710. Fill in the blank: Your __________ is your strongest acquisition lever.
  711. What is the relationship between the inbound methodology and the concept of a flywheel?
  712. Which of the following is a problem with thinking of your business as a funnel?
  713. Who is responsible for delighting prospects and customers?
  714. True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.
  715. Which of the following is NOT a reason to think of your business as a flywheel?
  716. True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.
  717. What are the five inbound principles?
  718. True or false? When you standardize, you’re creating a single standard answer that has no variations.
  719. Which of the following is NOT something you would take into account when contextualizing information?
  720. Why is it common for companies to think of themselves in terms of a funnel?
  721. How can you apply flywheel thinking to your company’s budget?
  722. In a flywheel business, which of the following is the most important source of new prospects?
  723. How can thinking of your business as a flywheel foster cross-team collaboration?
  724. When it comes to inbound best practices, you personalize for:
  725. Fill in the blank: You standardize for ______________.
  726. Fill in the blank: When optimizing your content for clarity, your goal is to ______________.
  727. Which place is recommended for the storage of your prospect’s information?
  728. Why do the inbound principles exist?
  729. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  730. What does a knowledge strategy allow you to do?
  731. Which of the following is the best way to align a company’s employees around a single purpose?
  732. If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
  733. Which of the following is NOT a key part of a company’s culture?
  734. When you use Jobs Theory to develop a timeline of events, where does that timeline start?
  735. What is Jobs Theory?
  736. Which of the following is NOT a “job dimension” that Jobs Theory might uncover?
  737. How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?
  738. When it comes to goal setting, what are key results?
  739. What is the three horizon framework?
  740. When it comes to goal setting, what are objectives?
  741. In the three horizon framework, what does horizon one symbolize?
  742. True or false? Every business exists primarily to create profits.
  743. In the three horizon framework, what does horizon two symbolize?
  744. True or false? Objectives typically have a designated time period, while key results can be long lived.
  745. What’s the maximum number of top priorities a company should have at any given time?
  746. In the three horizon framework, what does horizon three symbolize?
  747. True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.
  748. Which of the following best describes a buyer persona?
  749. What kinds of information does your sales team likely need included in each persona?
  750. What kinds of information does your customer service team likely need included in each persona?
  751. True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
  752. What is the relationship between your company’s purpose and your buyer personas?
  753. Who at your company will buyer personas most benefit?
  754. What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?
  755. Who should be involved in creating your buyer personas?
  756. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  757. If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?
  758. What are the stages in the inbound methodology?
  759. Fill in the blank: Inbound is knowledge _________.
  760. Which departments should be involved in creating content?
  761. What is the relationship of funnels and flywheels to each other?
  762. True or false? It is a recommended best practice to gate and deliver majority of your content over live chat.
  763. According to Jobs Theory, which of the following is an example of a job story?
  764. What kinds of information does your marketing team likely need included in a persona?
  765. What does CRM stand for?
  766. You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?
  767. A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?
  768. You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?
  769. Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric.
  770. True or false? Buyer personas are effective for all organization types.
  771. What are the four stages of the Inbound Methodology?
  772. A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?
  773. What is the definition of a buyer persona?
  774. True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.
  775. Optimizing your content helps improve __________.
  776. To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
  777. If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.
  778. True or false? Social media is a key driver for word-of-mouth marketing.
  779. True or false? You should only create video content if you have a high-quality camera and lights.
  780. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  781. What are the steps of conversion optimization?
  782. True or false? Conversion optimization is NOT an iterative process.
  783. What is conversion optimization?
  784. What are the steps for creating a conversion path?
  785. True or false? If you have an ideal customer profile, you don’t need buyer personas.
  786. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  787. True or false? When starting out, make sure you are engaging with customers on every single social media channel.
  788. Define a conversion path.
  789. This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
  790. What is the main purpose of a landing page?
  791. Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.
  792. All of the following are true about forms and lead flows EXCEPT:
  793. True or False: Responsive design relies on predefined screen sizes.
  794. When designing site architecture and navigation, whose experience should be the primary consideration?
  795. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.
  796. What is the definition of lead nurturing?
  797. An inbound sales strategy focuses on identifying people who _________.
  798. What is the goal of the identify phase of an inbound sales strategy?
  799. What is the difference between a sales process and an inbound sales strategy?
  800. True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.
  801. True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.
  802. 60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?
  803. True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.
  804. What is social listening?
  805. True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
  806. Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
  807. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  808. True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.
  809. True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.
  810. True or false? An effective conversion path must include a landing page.
  811. True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.
  812. What are the three core tenents of inbound?
  813. True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.
  814. True or false? A call-to-action must be a button.
  815. Which of the following is NOT a lead nurturing tactic?
  816. What are the phases of an inbound sales strategy?
  817. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  818. Which of the following delight terms is considered to be reactive to your customers’ needs?
  819. What are the phases for the inbound sales framework?
  820. True or false? Most buyers are naturally trusting of salespeople.
  821. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  822. Which of the following is the best technique for helping people progress through the buyer’s journey?
  823. Which is true about content and its relationship with the Inbound Methodology?
  824. Fill in the blank: The inbound methodology is a circle. What does it represent?
  825. Fill in the blank: Inbound is about _____ with the world.
  826. True or false? The buyer’s journey is only used by your marketing team.
  827. True or false? Delight is only about the customer experience your service delivers.
  828. What could a marketer use in the engage stage to engage with different segments of their audience?
  829. What are the principles of inbound? (Choose all that apply.)
  830. Fill in the blank: You can attract people by using _________ to create content and experiences.
  831. How can thinking of your business as a flywheel improve the handoff between sales and services?
  832. How many customers do you need to interview to identify the job your product does?
  833. Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)
  834. What is the relationship between a company’s profits and its purpose?
  835. If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
  836. Which of the following are principles of inbound? (Choose all that apply.)
  837. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
  838. Why is it important to make sure the people buying your product are happy?
  839. Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
  840. In the engage stage what do you collect from an individual?
  841. True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
  842. Which of the following is NOT true about a flywheel?
  843. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  844. What might your customer service team use the buyer’s journey for?
  845. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  846. How Is Your Product’s “Job To Be Done” Tied To Your Customer’s Personal Identity?
  847. HubSpot Social Media Certification Exam Answers
  848. Which network has the longest life for a piece of content?
  849. True or false? A buyer persona is as important as business objectives when developing a social media strategy.
  850. Why would you want a service to help you manage and discover influence?
  851. True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
  852. What do senior leaders care about when it comes to your social media plan? Choose all that apply.
  853. True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.
  854. True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
  855. What is the biggest challenge that most social media practitioners have?
  856. Which of the below is not one of the five types of social media models?
  857. Which of the following is NOT a benefit of having a social media strategy?
  858. True or False? You should revisit your KPIs every 18 months.
  859. When it comes to social listening, how do you know which social networks to start with?
  860. How can social media monitoring inform your sales and product teams?
  861. Why do you need to develop a business case for a new social monitoring technology?
  862. What should you do if your competitor has a big public blunder?
  863. Fill in the blank: Instagram stories are a great way to _____________.
  864. Why are hashtags helpful?
  865. When developing your brand’s tone, _______ is key.
  866. True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
  867. True or false? The longer your social posts, the more likely that content will be seen and re-shared.
  868. Visual images are usually things like ________. Choose all that apply.
  869. Which of the following is NOT an example of active language you should use on a call-to-action?
  870. True or false? Curating content means publishing someone else’s content as if it were your own.
  871. “Real-time marketing” refers to:
  872. Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
  873. True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
  874. Voice refers to:
  875. True or false? 12% of people generate 70% of the impact online.
  876. True or false? Commissions for celebrity influencers are generally 5% of the sale.
  877. Which type of influencer might be primarily behind the scenes in your marketing campaign?
  878. What is NOT a way that a brand can see financial gain from doing social customer service?
  879. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  880. What is a Social Media Service Level Agreement (SLA)?
  881. Why should you trust the influencer and give them creative license?
  882. True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
  883. True or false? It’s not a good policy to delete all negative comments.
  884. Why is user-generated content (UGC) so important? Choose all that apply.
  885. What is social selling the inbound way?
  886. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  887. True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
  888. Do brands have legal ownership over content that users generate about their brand?
  889. Why is content moderation important for user-generated campaigns?
  890. When should a salesperson put forth the sales pitch in social media?
  891. True or false? One-to-one engagement doesn’t result in customers spending more.
  892. True or false? Asking for reviews is something you should never do in social media.
  893. Posting curated content on social shows your audience you’re committed to:
  894. What do we mean when we say you should post an “80/20 mix” on social media?
  895. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  896. What did fashion brand Burberry do to revolutionize how marketers use social media?
  897. Which one of the following is NOT a way that UGC can help marketers?
  898. Which of the following is NOT a type of influencer?
  899. True or false? It’s necessary to conduct a social media audit every 2-3 years.
  900. What is a social media audit?
  901. Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience’s ________.
  902. In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?
  903. True or false? It’s always better to target your ads towards as broad a group of people as possible
  904. Which of the following would not contribute to ad fatigue?
  905. An ad for your upcoming webinar on network security should lead people directly to ___________.
  906. You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
  907. The number of leads you generate that actually become paying customers is known as your ________.
  908. Which one of the below choices is NOT a reason you should be measuring your social media ROI?
  909. You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
  910. True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
  911. Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
  912. True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
  913. A(n) ________ outlines guidelines and best practices for employees to follow on social media.
  914. What’s the first step organizations and brands need to take when establishing a social media policy?
  915. What is NOT an example of a social media crisis?
  916. True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
  917. There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
  918. There are many benefits to having a social media strategy. Which answer is NOT one of them?
  919. On which social network should you share content most frequently?
  920. Which KPI is most likely to be a vanity metric?
  921. Which of these KPIs demonstrate engagement? Choose all that apply.
  922. What’s the difference between social listening and social monitoring?
  923. How can social media listening increase customer advocacy?
  924. True or false? Social listening can help you find leads.
  925. Why are UTM parameters so valuable to your social listening and monitoring program?
  926. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  927. True or false? You should make sure experimentation is ingrained in your strategic plan.
  928. Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
  929. True or false? Your campaign should also help the influencer build authority and further their own content or reach.
  930. How much of the buyer’s journey is digital?
  931. Why should you talk directly with your social followers and prospects?
  932. True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.
  933. What is one of the major benefits of Facebook Lead Ads?
  934. True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.
  935. Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.
  936. What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?
  937. True or False? The Holistic model is the most common social team structure used by organizations today.
  938. Why do stakeholders matter as you begin to develop your team structure?
  939. Why should you be careful about monitoring competitors?
  940. The _________ stage focuses on creating message maps and listening protocols on social media.
  941. True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.
  942. What is the main benefit of using animated GIFs in social content?
  943. What is the definition of an email marketing strategy?
  944. When was the first email sent?
  945. How can email marketing fuel your overall inbound strategy?
  946. What does it mean to create an inbound email marketing strategy?
  947. Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
  948. When sending email you can segment contacts by their buyer personas. What is a buyer persona?
  949. You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?
  950. The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an _________.
  951. As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?
  952. You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?
  953. Fill in the blank: Inbound is the happy marriage between___________.
  954. Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
  955. Before emailing any contacts in your database, what question do you need to ask yourself or your team?
  956. If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?
  957. To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?
  958. You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?
  959. True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.
  960. What helps to ensure you deliver the right email to the right person?
  961. Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.
  962. Using the data you have on each of your contacts—such as when they open, click, and convert—and scheduling your emails to send when your contacts are mostly likely to engage with your email is the definition of what?
  963. Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email?
  964. By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”
  965. What does AIDA stand for?
  966. Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
  967. What are the two key actions to look at when optimizing each part your email?
  968. What is the definition of a conversion?
  969. What is the ideal length of a subject line?
  970. You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
  971. What is graymail?
  972. Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.
  973. True or false? Any email marketing vender of value will not allow you to send to a purchased list.
  974. What are the two buckets that your post-send metrics fall into?
  975. True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
  976. A computer program that allows you to access and manage your email is the definition of what?
  977. What is the average width of an email?
  978. True or false? Your email outline is the actual template you’ll use for every email.
  979. There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
  980. True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
  981. True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.
  982. Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
  983. What is one common cause of low click-through rates?
  984. Fill in the blank: Consistent analysis helps you discover _________.
  985. What is the first question you should ask yourself when testing your marketing emails?
  986. Using an A/B test, what can you test with your marketing emails?
  987. Which of the following is NOT a step in creating tests for your marketing emails?
  988. What is the definition of analysis?
  989. The number of valid email addresses that accepted your company’s message is the definition of what metric?
  990. Software with the goal of automating your marketing actions is the definition of what?
  991. How many contacts do you need on your list to run an A/B test?
  992. Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
  993. When using a significance test calculator, what is the “margin of error” called?
  994. In an interview with the HubSpot partner Campaign Creators, what did they say is one of the most important parts of their lead nurturing strategy?
  995. What is the definition of email deliverability?
  996. True or false? Are there three levels of opting in types?
  997. True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
  998. When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
  999. When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
  1000. What is the the last step of running effective lead nurturing campaigns?