1. A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
  2. When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?
  3. Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
  4. Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”
  5. When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.
  6. Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
  7. Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________
  8. Fill in the blank: The snippet of copy that’s pulled in from the body of your email is the _________.
  9. True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.
  10. In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them email. What is one way you can collect consent?
  11. True or false? If you cannot determine the source of your contacts, you have verifiable permission to send them.
  12. True or false? You need a dedicated A/B testing tool to run your A/B tests.
  13. When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?
  14. True or false? Every test you run needs to have statistically significant results.
  15. True or false? Trust is not a factor of your lead nurturing strategy.
  16. What are the three ways to look at your contacts list through?
  17. Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
  18. There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
  19. Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?
  20. What are the three levels of opt-in?
  21. What does email delivery refer to?
  22. True or false? You need a web designer to design your marketing emails.
  23. Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?
  24. When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
  25. What does the send metric help you analyze?
  26. Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.
  27. True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email.
  28. There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?
  29. Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
  30. Which of the following is an example of a fundamental (s) of writing effective email copy.
  31. True or false? Analysis is only important in your inbound email marketing strategy.
  32. If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
  33. HubSpot Inbound Marketing Certification Exam Answers
  34. All of the following are examples of a SMART goal EXCEPT:
  35. Which of the following is NOT a category you should organize your content audit by?
  36. True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.
  37. All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
  38. Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
  39. True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
  40. True or false? A resource pillar page should only be made up of internal website links.
  41. True or false? One of the best uses of Twitter is networking in private groups.
  42. What is Snapchat’s largest age demographic?
  43. What is social monitoring?
  44. What is social engagement?
  45. Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.
  46. All of the following are metrics you need to track in your social media audit EXCEPT:
  47. True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
  48. By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this?
  49. Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
  50. If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?
  51. What are three key elements that any lead nurturing strategy will need?
  52. Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?
  53. When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s journey?
  54. When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
  55. True or false? You can nurture both your leads and your customers.
  56. Fill In The Blank: You Set Out To Have 15 Of Your Unengaged Leads Click A Link To A Resource Article By The End Of Your Month-Long Workflow. This Is An Example Of A __________.
  57. What is a conversation?
  58. Where do conversations fit into your inbound marketing strategy?
  59. What is a conversational growth strategy?
  60. What are the steps to implementing a conversational growth strategy?
  61. Which three elements are important to consider when determining if you should start to automate a conversation on your website?
  62. What role does optimization play in your conversational growth strategy?
  63. What is shared knowledge?
  64. True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
  65. True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
  66. How do you calculate a conversion rate?
  67. Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:
  68. What is the difference between reporting and analytics?
  69. What are SMART goals?
  70. Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
  71. True or false? Conversion optimization can positively impact your return on investment.
  72. How long should you let your conversion optimization experiments run (on average)?
  73. Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?
  74. What is SCOPE?
  75. What is another commonly used term for conversion optimization?
  76. Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?
  77. Fill in the blank: If lead nurturing is the content, then segmentation is __________.
  78. Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
  79. Why Are Conversations Important In An Inbound Strategy?
  80. Fill In The Blank: Contact Management Is A __________.
  81. HubSpot Content Marketing Certification Exam Answers
  82. True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.
  83. All of the following are content marketing practices EXCEPT:
  84. Which best describes the content marketing and inbound marketing relationship?
  85. What’s the best way to have your business’ story remembered and shared?
  86. Every story has these three storytelling elements. What are they?
  87. True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.
  88. Fill in the blank: The conflict in your content’s story should focus on the ____________.
  89. Which of the following is NOT a storytelling best practice?
  90. True or false? The conflict in this blog article is preventing team burnout.
  91. Fill in the blank: This blog post is written from a _____________.
  92. True or false? After you digest material it’s best to try and put ideas together immediately.
  93. Fill in the blank: __________ is when you think of an idea out of nowhere.
  94. Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank: Joan notices that when she types in ‘dog walking tip’ the search engine offers some helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is known as _________.
  95. True or false? The goal of a braindump is to have everyone structure ideas they’ve put together.
  96. You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
  97. When it comes to a long-term content strategy, what is an important buyer persona trait?
  98. Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).
  99. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  100. All of the following are attributes of a content creation workflow EXCEPT:
  101. How many rounds of edits should content undergo before being finished?
  102. Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
  103. True or false? Your content creation framework should stay consistent over time.
  104. True or false? If you want to produce great content, then you need to hire an in-house content creator.
  105. What can you do to make a headline more compelling?
  106. The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format?
  107. True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
  108. True or false? When possible, you should try and use extensive vocabulary in your writing.
  109. Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”
  110. How could this sentence be corrected to cut our fluffy words? “I really just want to go to the store to buy groceries in order to be be prepared for the week.”
  111. True or false? Never use acronyms in your writing.
  112. Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?
  113. How can a third-party website avoid duplicate content issues with republishing your content?
  114. How long should you wait before republishing a piece of content to a new website?
  115. You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
  116. You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?
  117. You can use weekly content activities to grow into which type of long-form content offer?
  118. True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
  119. When is the most effective time to boost content on social media?
  120. True or false? You should post the same message across all of your social channels.
  121. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  122. True or false? You should initially spend less time promoting your content than you did creating it, so you can increase your content output.
  123. You can measure brand awareness by all of the following, except?
  124. True or false? It’s best to determine a few key metrics and stick to them.
  125. Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.
  126. Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
  127. Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
  128. One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
  129. Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?
  130. What does the center ring of the bullseye framework represent?
  131. Fill in the blank: When conducting a test, it should work to uncover _______________.
  132. You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company’s bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?
  133. True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.
  134. Fill in the blank: The goal of a marketing test is to _____________.
  135. True or false? When instilling a growth mindset within your organization, it’s more important to receive buy-in from the customer support team than the products and services team.
  136. Fill in the blank: A shortcut to improving your SEO is to ____________.
  137. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  138. Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
  139. True or false? You need conflict to tell an impactful story.
  140. Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.
  141. True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.
  142. You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
  143. How can you uncover your buyer personas’ reading habits?
  144. Fill in the blank: A content compass helps organize monthly initiatives by ____________.
  145. Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
  146. You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
  147. Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
  148. When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?
  149. True or false? You should only include a call-to-action on a blog post once the offer is launched.
  150. Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.
  151. True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.
  152. You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?
  153. When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?
  154. What results can you yield by establishing reporting expectations prior to campaign launch?
  155. Which departments does growth marketing support?
  156. Which best explains the bullseye framework?
  157. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  158. Every content brainstorm needs the following EXCEPT:
  159. Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
  160. You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?
  161. True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.
  162. What does an UTM parameter help you identify?
  163. Fill in the blank: To effectively tell your business’ story, you need ________________.
  164. Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.
  165. HubSpot Marketing Software Certification Exam Answers
  166. _________ workflows will operate once a contact meets the enrollment triggers of that workflow.
  167. ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
  168. Your form submission rate tracks:
  169. You should base the design of your CTA on the following:
  170. You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?
  171. You can create a call-to-action to align with which stage of the buyer’s journey?
  172. Why should your call-to-action contain action-oriented language?
  173. Why should you limit the number of form fields you use on your form?
  174. Why is it considered a best practice to include an image or video on a landing page?
  175. Which type of pillar page is in the form of an ungated guide or ebook?
  176. Which statement about selecting marketplace templates is most accurate?
  177. Which sentence best describes the relationship between templates and pages?
  178. Which sentence best describes collaboration in the CMS?
  179. Which parts of your organization can benefit from buyer personas?
  180. Which of the following tasks can be performed in settings?
  181. Which of the following should you do before setting new KPI goals?
  182. Which of the following options reflects the correct sequence for establishing goals with your team?
  183. Which of the following metrics are marketing teams NOT likely to report on?
  184. Which of the following is NOT a feature available to you in draft mode?
  185. Which of the following are campaign metrics that can be tracked in HubSpot?
  186. Which is NOT an example of demographic information that can help bring value to your buyer persona research?
  187. Where should you consider inserting calls-to-action throughout your blog post?
  188. Where is information collected by your form submissions stored in HubSpot?
  189. When should you ungate content?
  190. When should you report on your marketing campaign performance?
  191. When drafting an email, why would you enable a web version of your email?
  192. When determining buyer personas, which type of information is most important to capture?
  193. What’s the difference between a form and a lead flow?
  194. What were the original stages of the inbound marketing methodology?
  195. What type of file can you import in draft mode instead of starting a blog post from scratch?
  196. What is the reporting library?
  197. What is the definition of segmentation?
  198. What is the definition of contact management?
  199. What is the advantage of using a form?
  200. What is key to the success of your reporting?
  201. What is a session?
  202. What is a lead flow?
  203. What is a landing page?
  204. What is a form submission notification?
  205. What is a call-to-action button?
  206. What is a Twitter stream?
  207. What are/is the area(s) you need to consider when building a call-to-action?
  208. What are three examples of segments that every business should ideally have?
  209. What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:
  210. What are the three ways you can add recipients to your marketing emails?
  211. What are the three types of segments you can create in HubSpot?
  212. What are the key components of a landing page?
  213. What are the elements of a traditional conversion path?
  214. True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.
  215. True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
  216. True or false? You have up to one week to edit the name of a campaign.
  217. True or false? You can use your HubSpot CTAs in externally hosted content.
  218. True or false? You can test your marketing emails in different email clients from within the email editor.
  219. True or false? You can set a workflow goal on the main workflows dashboard.
  220. True or false? You can import contacts into HubSpot that are opted-out of communication.
  221. True or false? You can collaborate with your team when drafting a blog post in edit mode.
  222. True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.
  223. True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
  224. True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.
  225. True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.
  226. True or false? The higher your DA, the easier it should be for your topic clusters to rank.
  227. True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.
  228. True or false? Pillar pages make landing pages obsolete.
  229. True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.
  230. True or false? Marketing automation is ONLY used to automate your marketing actions.
  231. True or false? Logos are always global content and can’t be swapped out on individual pages.
  232. True or false? Lead flows are outbound.
  233. True or false? Forms are dead.
  234. True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.
  235. True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.
  236. True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.
  237. True or false? Buyer personas are non-fictional case study examples of your most successful customer.
  238. True or false? Big companies require complex page templates.
  239. True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.
  240. True or false? All assets should be built before creating a campaign.
  241. True or false? A session expires after 30 minutes of inactivity.
  242. True or false? A list and a report in HubSpot accomplish the same actions and goals.
  243. There are three types of workflows you can create in HubSpot. What are they?
  244. The definition of __________ is the software that exists with the goal of automating your marketing actions.
  245. The analyze tab for your marketing emails is most commonly used to __________.
  246. Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?
  247. Most organizations target how many buyer personas?
  248. Marketing Hub users will frequently use which of the following menus in HubSpot?
  249. Lead flows are best suited to which stage of the buyer’s journey?
  250. Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.
  251. In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?
  252. How does a landing page typically gather information about site visitors?
  253. How does HubSpot calculate the source of a visitor to your site?
  254. How can a lead flow supplement a visitor’s experience?
  255. Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
  256. Fill in the blank: To preview your post, click __________.
  257. Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.
  258. Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.
  259. Fill in the blank: For distraction-free editing, click ___________.
  260. All of the following are ways you can report on a campaign EXCEPT:
  261. All of the following are tools you can connect to a HubSpot campaign EXCEPT:
  262. All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:
  263. All of the following are examples of how you can export campaign data EXCEPT:
  264. All of the following are examples of SMART goals EXCEPT:
  265. All of the following are components of a topic cluster EXCEPT:
  266. A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.
  267. A call-to-action button is also known as a:
  268. HubSpot Sales Enablement Certification Exam Answers
  269. You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?”? How should you respond?
  270. You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?”? How do you respond?
  271. Why should defining your target buyer be part of your sales enablement strategy?
  272. Why is inbound an important part of a good sales enablement strategy?
  273. Why are smarketing meetings an important part of a sales enablement strategy?
  274. Which of the following places would be a good place to experiment with video?
  275. Which of the following is the BEST way to uncover the job that people hire your product to do?
  276. Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety?
  277. Which of the following is the BEST explanation of what it means to help your customers “fire”? their old solution?
  278. Which of the following is an example of an edge system?
  279. Which of the following is an example of a core system?
  280. Which of the following is a reason sales and marketing need to be aligned?
  281. Which of the following is a benefit of using Jobs to Be Done?
  282. Which of the following is NOT part of customer enablement?
  283. Which of the following is NOT part of a sales enablement strategy?
  284. Which of the following is NOT an element of a hero statement?
  285. Which of the following is NOT a benefit of implementing a sales and marketing service-level agreement (SLA)?
  286. Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?
  287. Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?
  288. Which of the following BEST describes a sales and marketing service-level agreement (SLA)?
  289. When you ask your customers about their goals and challenges, what are you trying to figure out?
  290. When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:
  291. What’s the sales team’s role in content creation?
  292. What’s the difference between a vision and a goal?
  293. What should your sales team do with marketing qualified leads?
  294. What should you do with the leads in box?
  295. What should the content your sales team uses during the sales process do?
  296. What is the relationship between personas and Jobs to Be Done?
  297. What is the purpose of smarketing meetings?
  298. What is the difference between work groups and teams?
  299. What is the difference between an ideal customer profile and a buyer persona?
  300. What is sales enablement?
  301. What is an insights committee?
  302. What is an ideal customer profile?
  303. What is a judicial branch?
  304. What is a hand raiser?
  305. What is a buyer persona?
  306. What does it mean to ask a customer about their “watering holes”??
  307. What does a sales and marketing service-level agreement (SLA) require sales to do?
  308. What does a sales and marketing service-level agreement (SLA) require marketing to do?
  309. True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.
  310. True or false? You should create a separate hero statement for each of your personas.
  311. True or false? You need a vision or goals but not both.
  312. True or false? The judicial branch must be more than one person.
  313. True or false? Some potential customers won’t buy because they don’t know how to fire their old solution.
  314. True or false? Personas can change over time.
  315. True or false? Marketing and sales should share a single database of customer information.
  316. True or false? Marketing and sales should have separate revenue goals.
  317. True or false? Inbound means creating marketing and sales that people love by providing helpful content and resources that attract people to you.
  318. True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  319. True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  320. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  321. True or false? Executive leaders should attend smarketing meetings.
  322. True or false? Content should be a part of every step in your sales process.
  323. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  324. The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?
  325. Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?
  326. It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:
  327. In most companies, which department produces the most content?
  328. If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
  329. If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
  330. If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?
  331. If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
  332. If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:
  333. If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
  334. How quickly should a member of your sales team be able to find a relevant piece of content to share with one of their leads?
  335. How many customers do you need to interview in order to develop a high quality buyer persona?
  336. How do goals and a vision work together?
  337. Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  338. Fill in the blank: _____ is the glue that holds sales and marketing teams together.
  339. Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
  340. Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  341. Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.
  342. Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
  343. Evaluate this SLA: Marketing will generate five qualified leads each month, and sales will contact each of them within 12 hours.
  344. Evaluate this SLA: Marketing will generate 50 leads each month.
  345. Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.
  346. Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible.
  347. All of the following are ways to involve your sales team in the content creation process EXCEPT:
  348. All of the following are reasons to implement technology as part of your sales enablement strategy EXCEPT:
  349. All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:
  350. All of the following are benefits of involving content in your sales process EXCEPT:
  351. After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.”? How do you respond?
  352. After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
  353. A vision should be all of the following EXCEPT:
  354. A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
  355. HubSpot Sales Software Certification Exam Answers
  356. You’ve been researching XYZ Inc., and you discover that someone at the company has viewed your pricing page, so you give them a call. You talk to the receptionist, Johnny. You ask who in the company might be investigating your solution. Johnny says he doesn’t know for sure but that he can ask around and get back to you. He also says that Mariah Opensky would probably be the person to make that decision, but she’s currently on vacation. What’s the BEST way to record this in the CRM?
  357. Your team just hired a new sales rep, and you’re coaching them on how to create a good email template. They ask you how to figure out the purpose of a template. What advice should you give them?
  358. Your marketing team wants to add lead flows and messages to your company’s website. Where should each tool be used?
  359. You work for a company that has a form where people can request a free consultation. You want to create a list of people in your territory who have submitted this form. Which tool will you need to use to do this?
  360. You see that a particular company has visted your website several times in the past few days, so you decide to call them. A receptionist answers the phone. Which of the following would be the BEST way to proceed?
  361. You can set a due date when you create a task. What happens when the due date arrives?
  362. Which of the following pieces of information would be the BEST fit for a fill-in-the-blank area in an email template?
  363. Which of the following is true about an email template’s name?
  364. Which of the following is the easiest way to create a new contact record?
  365. Which of the following is the HubSpot tool that shows you which companies have visited your website?
  366. Which of the following is the BEST description of the benefits of using personalization tokens?
  367. Which of the following is a best practice for email subject lines?
  368. Which of the following is a benefit of keeping your contacts’ Lead Status property up to date?
  369. Which of the following is NOT a type of task in HubSpot CRM?
  370. Which of the following is NOT a recommended best practice for the messages tool?
  371. Which of the following is HubSpot’s live chat tool?
  372. Which of the following is FALSE about sales emails?
  373. Where’s the best place to go to find help docs and training videos about HubSpot tools?
  374. Where’s the best place to go if you want to ask other HubSpot users the best way to use HubSpot tools?
  375. Where do your team’s interactions (phone calls, emails, etc.) with contacts appear inside HubSpot CRM?
  376. Where can you see the progress of a deal?
  377. When writing the body of an email template, it’s important to include all of the following EXCEPT:
  378. When should you create a deal?
  379. When creating an email template in HubSpot Sales, how would you include the time the meeting was scheduled for? (“3 p.m.”)
  380. When creating an email template in HubSpot Sales, how would you include the contact’s phone number? (“(888) 482-7768”)
  381. When creating an email template in HubSpot Sales, how would you include the contact’s name in the greeting? (“Jean”)
  382. When creating an email template in HubSpot Sales, how would you add the next steps? (“If you’d still like to talk about this, please let me know the best time to reach you.”)
  383. When creating an email template in HubSpot Sales, how would you add a personalized closing line? (“Looking forward to talking to a fellow Cubs fan,”)
  384. When creating an email template in HubSpot Sales, how would you add a description of the topics the meeting was supposed to cover? (“the trouble you’ve been having with user engagement on your online forums”)
  385. What’s the most important deal property?
  386. What’s the difference between the deal forecast and the deal board?
  387. What’s the best way to create an end-of-the-month to-do list?
  388. What’s the BEST way to add people from your saved filters into a task queue?
  389. What is a task queue?
  390. What information shows on the timeline of a company record?
  391. What are deal stages?
  392. True or false? You should treat all of your contacts as equally important to your sales process.
  393. True or false? You should customize an email template every time you send it out.
  394. True or false? When you change the displayed properties in the “About” section of a contact record, that change automatically carries through to all contact records in the CRM.
  395. True or false? The best way to define the steps of your sales process is to figure out the actions you have to take to move a sale forward.
  396. True or false? Deal information is automatically displayed on the contact timeline.
  397. This training has contrasted the traditional way of doing sales with a new way, known as “inbound sales.” Which of the following BEST describes what makes inbound selling different from other sales techniques?
  398. This morning you were supposed to have a meeting with one of your contacts, but they didn’t show up. You want to send them an email to encourage them to reschedule. Instead of writing the email from scratch, you decide to make an email template you can use again in the future. Now you need to figure out what the template should say. Which of the following is the BEST way to look for ideas?
  399. There are two main differences between forms and lead flows. One is that forms are embedded on the page while lead flows appear on top of the page. What’s another difference?
  400. The buyer–seller relationship has changed dramatically in the past 20 years. This is PRIMARILY because:
  401. In HubSpot CRM, what’s the relationship between contacts and companies?
  402. How do you record emails in the CRM if you’re using the HubSpot Sales email extension?
  403. How do you record emails in the CRM if you are NOT using the HubSpot Sales email extension?
  404. How can you share saved filters with other team members?
  405. How can you find all of the contacts who don’t have a value in a particular property?
  406. How can deals help you prioritize your contacts?
  407. Fill in the blanks: Good email templates increase ______ without sacrificing _____.
  408. Fill in the blank: A ___________ is a record used to track the progress of an individual sale.
  409. Email templates in HubSpot Sales must have all of the following EXCEPT:
  410. All of the following tools can be used to capture inbound leads, EXCEPT for:
  411. HubSpot Inbound Sales Certification Exam Answers
  412. Your teammate is prepping for a sales presentation and they’ve outlined the points they want to cover: 1. Recap of previous discussions 2. Explanation of how other people in similar situations have proceeded 3. Pros and cons of various approaches They want your feedback on this outline. What would you say?
  413. Your teammate creates an outreach sequence with 10 steps in it and asks you if you think that’s a good length. How do you respond?
  414. You should do all of the following in your sales presentation EXCEPT:
  415. You should do all of the following activities during the identify phase of your inbound sales strategy EXCEPT:
  416. You should do all of the following activities during the explore phase of your inbound sales strategy EXCEPT:
  417. You should do all of the following activities during the connect phase of your inbound sales strategy EXCEPT:
  418. You should do all of the following activities during the advise phase of your inbound sales strategy EXCEPT:
  419. Which of the following is the BEST way to discuss a prospect’s budget?
  420. Which of the following is an example of a common connection?
  421. Where in your presentation should you present case studies on other companies you’ve worked with?
  422. When you identify an active buyer, what stage of the buyer’s journey will they most often be in?
  423. When using the 1-10 closing technique, what should you do if your prospect gives you number lower than six?
  424. When should you transition to the explore phase?
  425. What should your outreach messages try to do?
  426. What should a business-to-business salesperson do if their website gets multiple anonymous visits from a single company?
  427. What is your role during the decision stage of the buyer’s journey?
  428. What is your role during the consideration stage of the buyer’s journey?
  429. What is your role during the awareness stage of the buyer’s journey?
  430. What is the purpose of the 1-10 closing technique?
  431. What is the main goal of a presentation?
  432. What is the difference between ideal customer profiles and buyer personas?
  433. What is the buyer doing during the decision stage of their buying journey?
  434. What is the buyer doing during the consideration stage of their buying journey?
  435. What is the buyer doing during the awareness stage of their buying journey?
  436. What is an inbound lead?
  437. What is an active buyer?
  438. What is a trigger event?
  439. What is a passive buyer?
  440. What does it mean to make your outreach “human”?
  441. What does it mean to make your outreach “holistic”?
  442. What does it mean to make your outreach “helpful”?
  443. What do you need to do before connecting with someone on social media?
  444. True or false? You should only start identifying passive buyers after identifying all of the active buyers.
  445. If your company doesn’t produce very much content, all of the following are good alternatives EXCEPT:
  446. If a lead calls you in response to a voicemail you left, what should you do?
  447. How should you begin your sales presentation?
  448. How quickly should you contact inbound leads?
  449. How often should you reference yourself in your outreach messages?
  450. How long should the rapport-building part of an exploratory call be?
  451. How long should each message in your sequence be?
  452. How do you determine the timeline for closing a deal?
  453. How can you start building rapport before getting on a call?
  454. How can you make sure the content you share is relevant to your prospects?
  455. Here’s an agenda that follows the CGP, TCI, BA framework: 1. Rapport building, recap, and agenda. 2. The prospect’s goals, the challenges they face in achieving those goals, and their plan for overcoming those challenges. 3. What happens if they fail? What happens if they succeed? 4. Their available budget and their usual decision-making process. In this agenda, which part of the CGP, TCI, BA framework needs improvement?
  456. Here’s an agenda that follows the CGP, TCI, BA framework: 1. Build rapport, recap previous conversations, set agenda. 2. Explore the challenges the prospect has and their plans for overcoming them. 3. Explore their timeline and discuss the consequences of inaction and the implications of success. 4. Explore budget and authority. In this agenda, which part of the CGP, TCI, BA framework needs improvement?
  457. Here’s an agenda that follows the CGP, TCI, BA framework: 1. Ask how business is going, review what you’ve already talked about, lay out the plan for this conversation. 2. Ask about their challenges and goals. Discuss their plans. 3. Ask about their timeline. Uncover what they stand to lose and gain. 4. Find out who else needs to be involved in the decision to buy or not buy. In this agenda, which part of the CGP, TCI, BA framework needs improvement?
  458. Here’s a paragraph from a recap email: “You need to get into your new office space before the end of this quarter. You have aggressive hiring goals for next quarter and if you haven’t relocated into a larger space by then, you won’t be able to hit those goals. On the other hand, if you get into the space you’re currently looking at, the amenities included in that space will help you attract new talent.” Which part of the explore phase does it accomplish?
  459. Here’s a paragraph from a recap email. “You mentioned that you need to get into a larger space, but you have a lot of specialized equipment that can’t be moved easily. Your best plan is to hire a moving company, but you’re worried that the equipment will get damaged or miscalibrated in the move.” Which part of the explore phase does it accomplish?
  460. Here’s a paragraph from a recap email. “You currently have a quote from a moving company for about $5,000, but you would be willing to pay twice that much if it meant ensuring your equipment was moved safely and on time. However, the decision isn’t yours alone. Sebastian is in charge of the equipment and Sal will have to approve the higher budget. We’ll include them in our next meeting to discuss the details of where we go from here.” Which part of the explore phase does it accomplish?
  461. Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
  462. Fill in the blanks: For business-to-business sales teams, an ideal customer profile usually identifies ________. For sales teams who sell directly to consumers, an ideal customer profile identifies ________.
  463. Fill in the blank. If a prospect says, “I’m thinking about moving into a larger facility,” that’s an example of a __________.
  464. Fill in the blank. If a prospect says, “I’m hoping to get this figured out before the end of the quarter,” that’s an example of a __________.
  465. Fill in the blank. If a prospect says, “If I don’t find a way to solve this problem, I’m going to have to start laying off employees,” that’s an example of a __________.
  466. Fill in the blank. If a prospect says, “If I can find a way to fix this, I think we’ll be able to open a second location next year,” that’s an example of a __________.
  467. Fill in the Blank: End each email with a ______.
  468. Congratulations — you just landed a job selling IT equipment to large corporations! You receive your first inbound lead, and you call the person who submitted it. You quickly realize that this person is a junior employee with no buying authority. What should you do?
  469. All of the following questions are part of the 1-10 closing technique EXCEPT:
  470. All of the following might be included in an ideal customer profile EXCEPT:
  471. All of the following could be a trigger event EXCEPT:
  472. All of the following are questions to ask while discussing authority EXCEPT:
  473. All of the following are examples of social selling EXCEPT:
  474. All of the following are examples of inbound leads EXCEPT:
  475. All of the following are advantages of using the CGP, TCI, BA framework EXCEPT:
  476. HubSpot Growth-Driven Design Certification Exam Answers
  477. Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves?
  478. Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?
  479. Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?
  480. Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?
  481. Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?
  482. Why is it important to have an integrated tool stack that pulls all user data into one centralized place?
  483. Why is it important to focus on effective content development?
  484. Who should choose the team’s theme to focus on, and when will it be announced to the team?
  485. While going through the sprint cycles, where should your team focus all their time and energy?
  486. Which statement best describes why it’s important to run experiments to test the action items your team is building?
  487. Which statement best describes when user research is used during Growth-Driven Design?
  488. Which statement best describes what a buyer persona is?
  489. Which statement best describes the purpose of the strategy stage?
  490. Which statement best defines a launch pad website?
  491. Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?
  492. Which of the following statements is NOT an example of a time you need to use qualitative research?
  493. Which of the following statements best describes the goal of a journey map?
  494. Which of the following statements best describes how to think of the website in relation to other departments?
  495. Which of the following items could be included on your website wish list?
  496. Which of the following is NOT a way to create remarkable content?
  497. Which of the following is NOT a good way to speed up the process of building a launch pad website?
  498. Which of the following factors is NOT important to determine during the website goals step?
  499. Which focus area is often worked on directly after your new launch pad website goes live?
  500. When is quantitative research a good option for your team to use?
  501. When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration?
  502. When customizing your launch pad acceleration approach, which of the following possible acceleration methods should you NOT use?
  503. What primary challenge(s) exist with the traditional web design process?
  504. What is the website performance roadmap?
  505. What is the recommended minimum number of months to stay on a particular theme?
  506. What is the goal of the “transfer” step in the sprint cycle?
  507. What is the goal of the “plan” step in the sprint cycle?
  508. What is the goal of the “learn” step in the sprint cycle?
  509. What is the difference between a launch pad website and a traditional website?
  510. What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?
  511. What are the three stages of Growth-Driven Design?
  512. What are the three high-level steps of the user research process?
  513. True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.
  514. True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.
  515. True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.
  516. True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.
  517. True or false? It’s impossible to build a launch pad website for a large, enterprise website.
  518. True or false? It’s important to leave a certain percentage of flex time in each sprint cycle for implementing updates, maintenance, or CEO-mandated items.
  519. True or false? It’s important to code a marketer-friendly website.
  520. True or false? It’s common to answer a user question by conducting one type of research.
  521. True or false? A/B or split testing is the only way to validate your hypothesis.
  522. True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.
  523. The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?
  524. Select the definition that best describes the “establish” theme.
  525. Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?
  526. Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?
  527. Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?
  528. Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?
  529. Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?
  530. Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
  531. Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?
  532. Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
  533. How should you evaluate tools for your Growth-Driven Design tool stack?
  534. How many sprint cycles should you run on each focus area?
  535. How many action items should you aim to complete in each sprint cycle?
  536. How do you prioritize which wish list items to work on?
  537. Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.
  538. Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.
  539. Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us _______.”
  540. Fill in the blank: When using Growth-Driven Design, you can experience ______, _______, and ______ compared to traditional web design.
  541. Fill in the blank: The primary goal of the continuous improvement stage is to _______.
  542. Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.
  543. Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.
  544. Fill in the blank: Growth-Driven Design is a smarter approach to web design that ____________, ____________, and ____________.
  545. Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?
  546. During the continuous improvement stage, what are the steps used in the cycle?
  547. HubSpot Growth Driven Design Agency Certification Exam Answers
  548. You’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?
  549. You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?
  550. Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?
  551. Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team to create a new “team member profile”? template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.
  552. Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “expand,” and your team is focusing on building new digital products on their website. Your client is pushing to have your team create a new team member profile template and add all the company’s team members to the “About Us” page. Which of the following would be the BEST option to complete their request while still making progress on the initial goals?
  553. Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, they have no idea what they should learn. Which of the following should be done to help the client start taking over all updates on the website?
  554. Why is it important to sell Growth-Driven Design differently?
  555. Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?
  556. Which of the following tactics should be integrated into the conversations early and often when talking with clients about their launch pad websites?
  557. Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?
  558. Which of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?
  559. Which of the following is a great example of a cue to look for in potential GDD leads?
  560. Which of the following is NOT part of the new mindset for thinking about a website?
  561. Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?
  562. Which of the following is NOT a way Growth-Driven Design impacts your agency?
  563. Which of the following is NOT a client service outcome your service team should work to achieve in the continuous improvement stage?
  564. Which of the following is NOT a client service outcome your service team should achieve in the strategy stage?
  565. Which of the following is NOT a client service outcome in the launch pad stage?
  566. Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website?
  567. Which of the following best describes the value of using a Kanban board?
  568. Which of the following best describes the purpose of reporting with Growth-Driven Design clients?
  569. Which of the following best describe the value of using a kanban board?
  570. Which of the following are the two major workshops to host during the strategy stage?
  571. Which action best describes how your team should present the science fair action items?
  572. When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?
  573. When is the best time to start the renewal conversation?
  574. When is the best time to find partners and subcontractors to work with?
  575. What is the purpose of the “GDD Starter”? package?
  576. What is the minimum recommended length of a Growth-Driven Design engagement?
  577. True or false? Your agency’s strategist should be included in sales conversations.
  578. True or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.
  579. True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.
  580. True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.
  581. True or false? Building incentives into the service team member’s compensation packages can be a good tactic to help drive upgrades and cross-selling.
  582. True or false? Building incentives into service team members’ compensation packages can be a good tactic to drive upgrades and cross-selling.
  583. True or false? All companies and websites are a good fit for Growth-Driven Design, though it might need to be adapted.
  584. True or false – It’s important to incorporate as many “hacks”? and “best practices”? into your website as they have already been proven to work.
  585. True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.
  586. True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.
  587. True or False? Although it may require adaptations, all companies and websites are a good-fit for Growth-Driven Design?
  588. Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates a video for the “About Us” page because the company’s CEO thinks it would improve the page. Which of the following is the best response in order to stay focused on the current theme and focus area?
  589. Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create a video for the “About Us”? page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?
  590. Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section of the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?
  591. Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?
  592. Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?
  593. Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge your team is running into is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale, work to fill gaps in service team capacity, and making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to help solve this challenge?
  594. Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale and work to fill gaps in service team capacity, and it is making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to solve this challenge?
  595. Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?
  596. Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?
  597. Imagine your entire agency has committed to adopting Growth-Driven Design as it’s core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?
  598. Imagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?
  599. Imagine your agency specializes in Growth-Driven Design strategy and user experience. You have partnered with another agency to help with the development work on the HubSpot CMS. As a strategist and project manager, which of the following is critical for you to establish before you start a new launch pad website project?
  600. Imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and forum. When talking to them in the sales process it seems there is some confusion around who their audience is and what would be the best elements to include on their redesign. Based on the scenario above, how would you break up the quote?
  601. Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seems like there is some confusion around who their audience is and what would be the best elements to include in the redesign. Based on the scenario above, how would you break up the quote?
  602. Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?
  603. Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?
  604. Imagine you are just finishing the launch pad website for a client. The CEO isn’t sure what will be done in the continuous improvement stage. They request a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request?
  605. Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?
  606. Imagine you are a strategist at a Growth-Driven Design agency. The last few months you have noticed new clients getting frustrated during the strategy stage because your team continuously asked questions they already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?
  607. Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.
  608. Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.
  609. Fill in the blank: Based on the training, the recommended pod for implementing Growth-Driven Design consists of ___________.
  610. FIll in the blank: Based on the training, the recommended three-person pod consists of a __________.
  611. During your weekly retrospective, you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?
  612. During your weekly retrospective you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?
  613. Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.
  614. Based on the training, which of the following is the most important consideration when building a launch pad website?
  615. Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal?
  616. As You Build Larger Packages, Which Two Steps Of The Sprint Cycle Should You Increase The Majority Of Your Effort In?
  617. According to the training, what are the three primary ways Growth-Driven Design can impact client results versus traditional web design?
  618. According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?
  619. According to the training, how should you develop pricing for high-, medium-, and low-impact pages on the launch pad website quote?
  620. A daily standup is a ___________ or less standing meeting with the _______ to review and update the _________.
  621. HubSpot CMS For Developers Certification Exam Answers
  622. Which type of CMS assets do not require HubL?
  623. Which statement about the “Prevent editing in content editors” option is TRUE?
  624. Which statement about template types in the HubSpot CMS is TRUE?
  625. Which statement about stylesheets is TRUE?
  626. Which statement about naming components is FALSE?
  627. Which statement about module fields is FALSE?
  628. Which statement about adding classes to groups is TRUE?
  629. Which statement about CSS in modules is TRUE?
  630. Which of the following statements does NOT accurately describe HubL?
  631. Which of the following statements about using HubL in blog listing templates is NOT true?
  632. Which of the following statements about the design manager is NOT true?
  633. Which of the following statements about navigation items is FALSE?
  634. Which of the following statements about modules is FALSE?
  635. Which of the following statements about module fields is TRUE?
  636. Which of the following statements about menus in HubSpot is FALSE?
  637. Which of the following statements about email templates is NOT true?
  638. Which of the following statements about blog templates is TRUE?
  639. Which of the following statements about blog templates is NOT true?
  640. Which of the following statements about blog settings is TRUE?
  641. Which of the following statements about accessing HubDB via Javascript is NOT true?
  642. Which of the following statements about HubL module syntax is untrue?
  643. Which of the following statements about HubL in modules is TRUE?
  644. Which of the following statements about HubL filters is TRUE?
  645. Which of the following statements about HubL and JavaScript is TRUE?
  646. Which of the following sets of data would NOT be a good fit for storing in a single HubDB table?
  647. Which of the following is not included in HubL?
  648. Which of the following is not an aspect of dynamic pages?
  649. Which of the following is NOT possible with HubL?
  650. Which of the following is NOT available in the file manager?
  651. Which of the following is NOT an important reason to familiarize yourself with available settings?
  652. Which of the following is NOT an important aspect of using HubL?
  653. Which of the following is NOT an aspect of HubDB?
  654. Which of the following is NOT a system template?
  655. Which of the following is NOT a sound strategy for working with HubDB?
  656. Which of the following characters are used to open a HubL statement?
  657. Which of the following HubL and HubDB behaviors should be avoided if possible?
  658. Which of the following CMS tools is used in CAN-SPAM compliance?
  659. Which data structure does HubL use for storing data in key and value pairs?
  660. Which CMS tool would you use to find the file size of a PNG?
  661. Which CMS tool are developers most likely to spend the most time with?
  662. When creating a drag and drop template, how do you add components?
  663. True or false? System templates are not published from templates by content editors.
  664. True or false? Page metadata can be populated in the “Settings” section of the page editor.
  665. True or false? It is not possible to publish an email without a link to at least one email subscription template.
  666. True or false? HubDB is a good place to store customer data such as credit card numbers.
  667. HubSpot Contextual Marketing Assessment Answers
  668. You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?
  669. Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
  670. Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?
  671. Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?
  672. Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
  673. Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
  674. Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
  675. Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
  676. Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
  677. You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
  678. You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
  679. You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
  680. Why is it important to map out the conversion path of a smart CTA for each segment?
  681. Why is a content audit useful?
  682. Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?
  683. Which of the following is NOT a way that contextual marketing can help to increase conversion rates?
  684. Which of the following is NOT a reason to have consistency from page-to-page?
  685. Which lifecycle stage should the default website content be geared towards?
  686. Which is NOT a way to ensure that the results from usability testing are consistently reliable?
  687. Which is NOT a reason to do usability testing?
  688. Where do you want to place a navigation menu?
  689. When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
  690. When segmenting by lifecycle stage, what is the first thing to decide?
  691. When designing your navigation, your primary objective should be to include keywords for search engines.
  692. When a visitor’s location cannot be determined, which of the following rules is displayed?
  693. What kind of users do you want to recruit for usability testing?
  694. What do you learn from a content audit?
  695. What are two main reasons to use personalization?
  696. What are the two types of main navigation menu structure?
  697. True or false? “Other campaigns” is a segmentation option used to manually segment contacts.
  698. True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.
  699. True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.
  700. True or false? You must set up a smart list in order to segment users by country.
  701. True or false? You can use personalization tokens in email subject lines.
  702. True or false? You can use custom contact properties you’ve created for forms as personalization tokens.
  703. True or false? You can display content variations to mobile, tablet or desktop users.
  704. True or false? When segmenting by buyer persona, focus on your newest persona first.
  705. True or false? Personalization tokens work for first-time visitors for known things like their country location.
  706. True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.
  707. True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.
  708. True or false? Dynamic content consists of entirely randomized content.
  709. True or false? A personalization token has a default value set automatically.
  710. The most important purpose of a website with a good user experience is:
  711. The language of the user’s choice is set by:
  712. The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?
  713. Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
  714. Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
  715. It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
  716. In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
  717. In order to create a good user experience, simplicity is an important consideration for the website’s appeal.
  718. In order to begin with contextual marketing, you should determine the opportunities. Where should you start?
  719. In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?
  720. How many common user questions should each page attempt to answer at one time?
  721. How is the geography of a visitor on your website determined?
  722. How does contextual marketing help you create a good user experience?
  723. How do personalization tokens differ from smart text created in HubSpot?
  724. How can you ensure that you’re recruiting the right users for usability testing?
  725. How can you ensure that your website stays visually consistent?
  726. How can you ensure that the content on your website will be helpful for your users?
  727. How can you avoid confusing or frightening your visitors when creating contextual marketing?
  728. How can contextual marketing help to make your website more accessible for your visitors?
  729. Fill in the blank: Lifecycle stages allow you to categorize your users by _______.
  730. Default content should be optimized for which group above all?
  731. Contextual marketing is used in which stage of the Inbound Methodology?
  732. At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
  733. An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
  734. All of the following are ways to improve the mobile experience for a website visitor EXCEPT:
  735. HubSpot Frictionless Sales Certification Exam Answers
  736. Which two groups of people does the frictionless selling framework try to provide a more convenient experience for?
  737. Which phase of the frictionless selling framework does automatic email logging help with?
  738. Which phase of the frictionless selling framework do email templates and sequences help with?
  739. Which phase of an inbound sales strategy would lead intelligence, lead prioritization, and contact timeline most help with?
  740. Which phase of an inbound sales strategy would email, calling, live chat, and the meetings tool most help with?
  741. Which of the following is true?
  742. Which of the following is true of most sales organizations?
  743. Which of the following is the most important responsibility of sales managers?
  744. Which of the following is the best agenda for a sales meeting?
  745. Which of the following is an example of friction?
  746. Which of the following is an example of force?
  747. Which of the following is an attribute of a sales team that is well aligned with their buyer?
  748. Which of the following is an attribute of a sales team that has a culture of learning?
  749. Which of the following is a benefit of GROW coaching?
  750. When you think about your sales organization as a flywheel, which of the following is the best goal to have?
  751. When in the buyer’s journey should you try to connect with a buyer?
  752. What two activities should you focus on during the enable phase of the frictionless selling framework?
  753. What metrics are most important during the transform phase?
  754. What metrics are most important during the enable phase?
  755. What metrics are most important during the align phase?
  756. What is the relationship between the three phases of the frictionless selling framework?
  757. What is a salesperson’s role in executing an inbound strategy?
  758. What are the steps of the GROW coaching technique?
  759. What are the stages of the buyer’s journey?
  760. What are the phases of the frictionless selling framework?
  761. True or false? Your sales team should only be doing things that provide value to your leads.
  762. True or false? When you coach a salesperson, you should spend more time listening than talking.
  763. True or false? The majority of buyers consider salespeople trustworthy.
  764. True or false? Some tasks that can be automated should still be done manually to ensure your salespeople have full control and ownership over them.
  765. True or false? Most sales organizations are doing everything they can to remove friction from their flywheel.
  766. True or false? Most sales organizations are doing everything they can to apply force to their flywheel.
  767. True or false? Having reliable sales data is required to create an effective coaching program.
  768. True or false? Generally speaking, business-to-business sales teams are better at providing a convenient experience for their customers than sales teams who sell directly to consumers.
  769. True or false? Every sales presentation should be personalized for the people you’re presenting it to.
  770. True or False? Allowing salespeople to coach each other will distract from their primary responsibility of finding and closing new business.
  771. On average, how much of a salesperson’s day is spent selling?
  772. In which phase of an inbound sales strategy would a salesperson use a lead qualification framework to discover the buyer’s needs?
  773. In which phase of an inbound sales strategy would a salesperson help their leads decide on the best path forward?
  774. If you already have a sales framework in place, and you decide to implement the frictionless selling framework, what will the relationship of those two frameworks be?
  775. If sales managers are spending more of their time reporting sales performance than coaching their salespeople, which phase of the frictionless selling framework will be most helpful to them?
  776. If a sales team’s leads struggle to get in contact with their assigned salesperson, which phase of the frictionless selling framework will be most helpful to them?
  777. If a sales team tends to have hostile negotiations with their prospects, which phase of the frictionless selling framework will be most helpful to them?
  778. If a sales team is suffering from low lead quality, which phase of the frictionless selling framework will be most helpful to them?
  779. If a sales team is struggling to prioritize their leads, which phase of the frictionless selling framework will be most helpful to them?
  780. If a sales team is relying too much on blind outreach, which phase of the frictionless selling framework will be most helpful to them?
  781. If a sales team is inconsistent in its quota attainment, which phase of the frictionless selling framework will be most helpful to them?
  782. If a sales team is having trouble keeping all their systems synchronized, which phase of the frictionless selling framework will be most helpful to them?
  783. If a sales team doesn’t have a good onboarding program for its new hires, which phase of the frictionless selling framework will be most helpful to them?
  784. If a sales team asks their prospects to make large commitments early on in the sales process, which phase of the frictionless selling framework will be most helpful to them?
  785. How can pipeline meetings be a coaching opportunity?
  786. How can a film review be used as part of a coaching strategy?
  787. Fill in the blank: The purpose of the transform phase is to transform ______.
  788. Fill in the blank: The purpose of the enable phase is to enable your team to ______.
  789. Fill in the blank: The purpose of the align phase is to align your team with ______.
  790. During the consideration stage of the buyer’s journey, what is the buyer considering?
  791. During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
  792. During the Way Forward step of GROW coaching, what is your role as coach?
  793. During the Reality step of GROW coaching, what is your role as coach?
  794. During the Options step of GROW coaching, what is your role as coach?
  795. During the Goal step of GROW coaching, what is your role as coach?
  796. HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification Exam Answers
  797. Which salesperson would most benefit from a coaching program?
  798. Which of the following should be the primary focus of your sales onboarding program?
  799. Which of the following should be included in your sales process?
  800. Which of the following is the most important responsibility of a sales leader?
  801. Which of the following is an example of an ineffective coaching technique that should be avoided?
  802. Which of the following is an example of a formal job story?
  803. Which of the following is a best practice for onboarding newly hired salespeople?
  804. Which of the following has the biggest impact on potential leads?
  805. Which of the following groups is the easiest to sell to?
  806. When hiring salespeople, what is the most important thing to look for?
  807. When creating interview questions for sales hires, which of the following approaches is a best practice?
  808. When choosing a sales methodology, what’s the most important thing to keep in mind?
  809. When building a recruiting strategy, which of the following is a good long-term tactic?
  810. What’s the sales manager’s role in the third phase of a sales training, when the sales team converts knowledge into behavior?
  811. What’s the sales manager’s role in the second phase of a sales training, when the training is reinforced?
  812. What’s the sales manager’s role in the fourth phase of a sales training, when the team applies their new skills in the real world?
  813. What’s the sales manager’s role in the first phase of a sales training, when the team is learning something new?
  814. What’s the sales manager’s role in the final phase of a sales training, where each team member continues to improve on the skill until they’ve fully mastered it?
  815. What’s the difference between training and coaching?
  816. What’s the best way to avoid making bad sales hires?
  817. What is the “source of truth” for every sale’s status?
  818. What is the best way to provide content to your sales team?
  819. What format should your sales playbook be in?
  820. What are exit criteria?
  821. True or false? You need to define your target persona before you define your sales process.
  822. True or false? You need to continually evaluate how well your sales process is working.
  823. True or false? You can forecast as accurately with an informal sales process as you can with a formal sales process.
  824. True or false? The sales team needs to be using the same hiring process used by other departments.
  825. True or false? Making the steps of your sales process buyer-centric can be as simple as changing their names a little bit.
  826. True or false? Job interviews are highly predictive of how successful a person will be after they’re hired.
  827. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  828. True or false? During a training, having participants role play with each other is an effective way to build skills, even if there isn’t an experienced person evaluating the role play.
  829. True or false? Combining multiple methodologies causes confusion and low performance.
  830. True or false? At the end of a good onboarding program, the newly hired salesperson will know everything they’ll need to know in their new role.
  831. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  832. If a highly dedicated salesperson is unable to improve their low sales performance despite coaching efforts, what is your best course of action?
  833. Fill in the blanks: When building a recruiting strategy, building relationships with top sales talent at other companies is _____, while building relationships with high-performing business development reps at other companies is _____.
  834. Fill in the blanks: Each step of your sales process is a combination of _____ and _____.
  835. Fill in the blank: Every step of your sales process needs to be _____.
  836. A colleague at another company has developed a sales process with four steps in it. They are concerned that the process is too short. What would you tell them?
  837. SEMrush Advertising Toolkit Certification Exam Answers
  838. Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?
  839. You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?
  840. You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?
  841. You can see copies of your competitors’ PLAs with the help of SEMrush.
  842. With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.
  843. Which types of ads can be created with Ad Builder? Choose two answers.
  844. Which tool should you use in order to see the sources where your competitor published display ads?
  845. Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?
  846. Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?
  847. Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.
  848. Which report can be useful for starting an advertising campaign?
  849. Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.
  850. Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?
  851. Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?
  852. Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?
  853. Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.
  854. What step should you take after you have grouped new keywords and moved them from one group to another?
  855. What keywords CANNOT be compared with the help of Keyword Gap?
  856. The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:
  857. The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign?
  858. Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.
  859. Ad Builder DOESN’T allow you to edit several ads simultaneously.
  860. According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.
  861. SEMrush Affiliate Program Terms Certification Exam Answers
  862. Your referral link looks like “semrush.com/?ref={ID}” where {ID} is your individual referral code.
  863. You want to share the commission with your clients. What’s the best way to do it?
  864. You need to provide your full bank account details to receive payments via wire transfer, but not to receive payments via PayPal.
  865. You can use the brand name of SEMrush and BeRush as a keyword in your PPC campaign.
  866. You can use social networks to promote SEMrush.
  867. You can use Third Party websites’ materials for your promotional campaigns of SEMrush.
  868. You can refer your clients to a free 7 days trial by using the following url:
  869. You can promote SEMrush via video content, but pre-made videos are not available as a type of promo material.
  870. You are using PayPal, and your balance is below the payment margin. On the 24th of current month, a new purchase moves it over the payout margin. When will you receive your commissions?
  871. You are allowed to sign up as an affiliate at BeRush and then use your referral link to register a paid account on SEMrush.
  872. You are allowed to create multiple accounts within BeRush for different domains and marketing activities you use for SEMrush promotion.
  873. You CANNOT use a referral link in an email.
  874. What channels are forbidden to use for SEMrush promotion? Choose two answers.
  875. Referral links can lead to SEMrush homepage only.
  876. Providing a reference link and advising your friend or client to use SEMrush is NOT against BeRush rules.
  877. If you choose Wire transfer as your preferred method of payment, you will receive your earnings after you accumulate a total of $50 in commissions.
  878. Graphs in the statistics tab are updated in real time.
  879. Choose two answers. What kind of marketing materials can you use to promote SEMrush?
  880. Choose two answers. What are the two payout dates for BeRush affiliates?
  881. Choose two answers. To upload your tax form and update info about your preferred method of receiving commissions, you need to:
  882. Choose two answers. A zero dollar sale is showing up in your statistics. It means that:
  883. Choose three answers. To receive your commissions, you need to:
  884. Can you refer a company you work for* to SEMrush? (*The company where you are an employee)
  885. A user referred by you contacts SEMrush sales team and requests a custom plan. What will happen?
  886. SEMrush Content Marketing Toolkit Certification Exam Answers
  887. You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?
  888. You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?
  889. You are about to start writing an article and want to get ideas for a chosen topic. You type your keyword in the Topic Research tool’s search bar and select a desired subtopic within the generated report. Which of the following insights would the tool offer you for each subtopic? Choose three answers.
  890. You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool
  891. With the help of which tool can you get SEO recommendations for your future articles based on analysis of your Google top 10 organic competitors?
  892. While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?
  893. Which two types of notifications can you set up in the Marketing Calendar?
  894. Which tools should a marketing specialist use to assess their online reputation? Choose two answers.
  895. Which tool helps you stay informed of changes in your article’s position in Google’s organic search for a chosen keyword?
  896. Which metrics does the Social Media Tracker NOT track for a Facebook account?
  897. Which metrics are available in the Content Audit report? Choose three answers.
  898. Which metrics AREN’T available in the Content Audit report? Choose three answers.
  899. Which SEMrush tools should you use to find the most resonant ideas for your content based on people’s search queries and questions about a specific topic? Choose two answers.
  900. Which SEMrush tool can be integrated with your Google Analytics account in order to provide you with user engagement metrics for your articles?
  901. When working with the Topic Research tool, you can enter your domain name. What is the purpose of this?
  902. What does the TF-IDF metric from On Page SEO Checker show?
  903. What can be done with the help of the Marketing Calendar? Choose three answers.
  904. What are the SEO Content Template Tool’s key recommendations based on?
  905. To see audience, engagement and activity for your social media accounts, you would create an On Page SEO Checker campaign.
  906. The Post Tracking tool allows you to monitor the sources of your articles’ backlinks.
  907. The On Page SEO Checker report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors
  908. Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?
  909. Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords.
  910. SEMrush PPC Fundamentals Exam Answers
  911. With search advertising, what are advertisers competing with each other for?
  912. Which two statements are not true about Google Ads Keyword planner?
  913. Which step in the decision making funnel do most people fit in.
  914. Which part of the sales funnel has the most users?
  915. Which is not true about display advertising?
  916. Which is not an example of a dimension?
  917. Which is not a consequence of the situation when you don’t bid on your brand name?
  918. Which example of display targeting is not one that targets users by content?
  919. When you have dedicated landing pages, who is the home page meant to serve?
  920. What is the primary metric for determining a winning ad?
  921. What does tracking performance down a sales funnel enable you to do? Choose 3 answers.
  922. What does PLA stand for?
  923. What are Google Search Partners?
  924. True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.
  925. True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule.
  926. True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.
  927. True or false? Frequency capping sets limits on how many times the same person can see an ad.
  928. True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.
  929. True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.
  930. True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.
  931. The negative exact keyword ‘-[beach chair]’ will exclude the following search term:
  932. More sales copy helps sell to users that are:
  933. If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?
  934. How should Remarketing lists be segmented? Choose two options.
  935. How much budget should you set when launching your universal app campaigns?
  936. How many ad sizes are there on the GDN?
  937. How do you get more meaningful statistics without spending more money? Choose 3 correct answers.
  938. How do you get charged with PPC?
  939. Google Ads hierarchy, from largest to smallest, is:
  940. Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.
  941. Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.
  942. Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.
  943. Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.
  944. Conversion optimizer works by:
  945. Ads for Universal App Campaigns are created:
  946. SEMrush SEO Fundamentals Certification Exam Answers
  947. Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?
  948. Which of the listed items does Search Console allow you to do? Choose two answers.
  949. Which of the listed factors are important for local SEO? Choose three answers.
  950. Which of the following symbols should you use to separate the words in the slug, according to best practice?
  951. Which keywords are best to target?
  952. Which factors will increase the value of a link? Choose two answers.
  953. When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.
  954. What’s the difference between a 301 and a 302 redirect?
  955. What is the primary difference between mobile search results and desktop search results?
  956. What is the name of the URL element that is present on every page except the homepage?
  957. What is the approximate number of Google’s ranking factors?
  958. What is sitemap.xml?
  959. What does AMP stand for?
  960. What are the signals that help Google see that your site is targeting a specific country? Choose two answers.
  961. What are the main ways of improving your mobile website’s user experience? Choose three answers.
  962. To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.
  963. Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.
  964. Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.
  965. Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.
  966. SEO Toolkit Exam For Advanced SEMrush Users Certification Exam Answers
  967. You’ve decided to fully reorganize your shop selling rare species of lizard. You’ve changed your address, phone number, business hours, and even payment methods. Up to now, your shop has always been very popular and attracted many customers. Now it’s high season and you need to update your business details as soon as possible. Which tool will you use?
  968. You’re gathering keywords for your corporate blog article with Keyword Magic Tool. You need to see the most recent SERP results to find out if there’s a chance for your domain to make the Google’s top for these keywords. What would you do?
  969. Your site is selling knitting wool and you want to publish a mitten-knitting guide and use it to attract backlinks in your market. You’ve already found 27 different mitten-knitting guides on the web and now need to find out which of these guides acquired the most backlinks and referring domains. Which SEMrush tool can help you to analyze all of these guides at the same time?
  970. You want to plot a graph that shows the changes in the number of keywords that won a Featured Snippet throughout the year. Which SEMrush tool should you use and how?
  971. You want to find out what websites are linking to your competitors but not you. Which of the following SEMrush tools can you use?
  972. You want to find out if you need to supplement your SEO with paid ads by finding which of your poorly performing organic keywords can be replaced with paid keywords. What will you do?
  973. You are the Content Strategist at the Craft Beer Outlet company. You have 10 content specialists working with you. You have a Business account at SEMrush and use SEO Writing Assistant (SWA) Tool and want your employees to use it as well without registering an account at SEMrush. How do you manage everyone of them to access the SWA recommendations?
  974. You are interested in knowing if the site is generating revenue. Which of the following Traffic Analytics features would offer the most insight?
  975. You and your colleagues have gathered 100 keywords from different sources which seem to be suitable for your website. How can you check the KD, Volume and SERP Features metrics simultaneously for the whole set of keywords?
  976. Why should I connect Google Analytics to Backlink Audit?
  977. Which suggestions can the On Page SEO Checker provide in the Strategy Ideas tab?
  978. Which of the following types of Notes can you use with the Domain Overview graphs? Choose 3 answers.
  979. Which of the following tool will you use to analyze variability trend of Featured snippet occurrence for the last 30 days?
  980. Which of the following tool will you use in order to display report excerpts from the most valuable and widely used SEMrush SEO tools (like Organic Research, Position Tracking, Site Audit, etc.) for your project on one page?
  981. Which of the following SEMrush tools should you use to understand which SERP features are triggered in Google by the keywords you’re targeting?
  982. Which of the following SEMrush tools can help you with mobile SEO? Choose 3 answers.
  983. What pages can be filtered by the Broken parameter in the Lost&Found report of the Backlink Audit Tool?
  984. What do the “Lists” in the Keyword Magic Tool consist of?
  985. The Site Audit tool can check your website’s AMP pages for syntax errors.
  986. Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?
  987. Selecting a specific country in the Organic Traffic Insights filters not only data from the SEMrush database but also from Google Analytics and Google Search Console for that region.
  988. Organic Traffic Insights has a quick filter for each page of your site to see which keywords are new for that page or keywords that have lost all rankings as well as winners and losers. This can help you determine which of your pages are gaining or losing positioning for your target keywords.
  989. Integration between Google Analytics and On Page SEO Checker allows you to…
  990. In the Site Audit Tool, under the Overview and Progress tabs in the Errors graphs you can see:
  991. How will you benefit from connecting Site Audit to your Google Analytics account? Choose 3 answers.
  992. How often does SEMrush Sensor report on Google algorithm changes and anomalies?
  993. How are the lists in the Keyword Magic Tool created?
  994. Connecting the Link Building Tool with Google Search Console will give you the ability to collect recommendations on the most relevant, important and freshest links for your backlink profile.
  995. By using which report can you carry out a comprehensive inspection/review of your website’s pages in terms of their loading speed?
  996. Analyzing the keyword “how to get more Google reviews” under the Top 10 Benchmarking tab in the On Page SEO Checker tool you can see that a Featured Snippet can be triggered by this keyword (see the picture below). But there is no information about this in the SERP Features Ideas section of the Optimization Ideas tab. How is this possible?
  997. SEMrush SEO Toolkit Certification Exam Answers
  998. You cannot compare more than three domains with the help of Keyword Gap.
  999. You are going to check your site’s technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush?
  1000. Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics?