Display advertising exam study guide pdf - Page 3 of 14

display advertising exam study guide pdf

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

Which remarketing list segment will typically have the highest volume of viewers?

Which remarketing list segment will typically have the highest volume of viewers?

Which manual bidding strategy can you use to increase your reach?

Which manual bidding strategy can you use to increase your reach?

In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

How many websites are part of the Google Display Network?

How many websites are part of the Google Display Network?

What targeting options are available on the Display Network? (Choose 2)

What targeting options are available on the Display Network? (Choose 2)

Which ad format is recommended for driving action?

Which ad format is recommended for driving action?

What does remarketing allow you to do? (Choose 2)

What does remarketing allow you to do? (Choose 2)

What are the key benefits of using the Google Display Network? (Choose 2)

What are the key benefits of using the Google Display Network? (Choose 2)

Which bidding strategy should use you if you want to increase revenue from your ad spend?

Which bidding strategy should use you if you want to increase revenue from your ad spend?