Leadmego

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

  1. to put your analytics results in a more historical perspective
  2. to provide an estimate of future trends
  3. this is not a feature of the overview module
  4. to add fullness to your metrics reports
  5. to make it easier to generate ROI reports for key stakeholders

Correct Answer:

  • to put your analytics results in a more historical perspective

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