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TrueView in DoubleClick Bid Manager Basics Assessment Answers

TrueView in DoubleClick Bid Manager Basics Assessment Answers

  1. 15/03/2018 Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?
  2. 15/03/2018 Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?
  3. 15/03/2018 What is the required pacing for TrueView insertion orders?
  4. 15/03/2018 Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?
  5. 15/03/2018 What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?
  6. 15/03/2018 Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?
  7. 15/03/2018 You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?
  8. 15/03/2018 How should you approach the development of video discovery creatives?
  9. 12/03/2018 Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?
  10. 12/03/2018 TrueView is a cost-per-view (CPV) ad format. What does this mean?
  11. 12/03/2018 Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?
  12. 12/03/2018 Which of these options is a property of an in-stream creative?
  13. 12/03/2018 What is positively correlated with an increase in brand awareness and consideration?
  14. 12/03/2018 Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?
  15. 12/03/2018 In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?
  16. 12/03/2018 To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?
  17. 12/03/2018 How can you organize your TrueView ads to optimize by length?
  18. 12/03/2018 Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?
  19. 12/03/2018 What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?
  20. 12/03/2018 Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?

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