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Waze Local Fundamentals Assessment Answers

Waze Local Fundamentals Assessment Answers

  1. In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
  2. Waze Ads campaigns should follow a recommended limit of _______ characters or less.
  3. What do all three ad formats help businesses achieve?
  4. Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
  5. Which file type(s) can you use for your Waze ad Creative?
  6. Pricing for Plus starts at $____/day?
  7. Is there a minimum investment to become Certified?
  8. How many people use Waze around the world each month?
  9. What business information does a Branded Pin provide when a user clicks on the info button?
  10. What additional performance tracking metrics does the Plus Dashboard include?
  11. In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?
  12. In the U.S., Wazers with how many people in their household make up 65% of overall users?
  13. Waze turns business locations into destinations by encouraging Wazers’ drives to be:
  14. In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?
  15. Waze uses insights to effectively target drivers _____?
  16. How many crowdsourced reports on routes and road conditions does Waze receive each month?
  17. What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?
  18. What types of aggregated performance reports can you receive in the Plus Dashboard?
  19. What is the most recent Waze offering?
  20. If you plan to spend less than $169/day, which solution is most suitable for your business?
  21. In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?
  22. What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?
  23. Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?
  24. Waze users spend how many minutes per day, two to three times per day on the app?
  25. What do the Waze Dashboards allow you to do?
  26. Which of the following is NOT considered a user Action in the Waze Dashboards?
  27. Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
  28. How are Waze routes developed to be as efficient as possible?
  29. How do you calculate an Ad’s Click-Through Rate (CTR)?
  30. How does the Waze Dashboard define the Navigations performance metric?
  31. How many hours per month do Wazers average on the app?
  32. How many people use Waze around the world?
  33. How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”??
  34. If you plan to spend less than $100/day, which solution is most suitable for your business?
  35. In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?
  36. In what year did Google acquire Waze?
  37. Insights and data allow Waze Local to effectively target drivers by knowing what?
  38. More than what percentage of drivers using Waze are between 25 and 54 years old?
  39. Name the level(s) of Waze Agency partnership?
  40. Nearly half (46%) of all Waze users have a yearly household income of what amount?
  41. On average, what navigational increase do businesses experience when they advertise on Waze Local?
  42. On which of the following popular branding platforms do people spend the most in-app time per month, on average?
  43. On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?
  44. Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?
  45. Pricing for both Starter and Plus is based upon what type of model?
  46. Wazers with 2 to 4 people in their household make up what percentage of overall users?
  47. What additional features are in the Plus dashboard?
  48. What business information do Branded Pins provide when a user clicks on them?
  49. What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?
  50. What do Waze Local ads offer that traditional OOH and billboards lack?
  51. What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?
  52. What does Promoted Search offer?
  53. What does the Waze Dashboard allow you to do?
  54. What is our company’s mission statement?
  55. What is the Waze key user benefit?
  56. What is the minimum investment requirement for Preferred Partners?
  57. What is the newest Waze offering?
  58. What type of additional support do Waze Preferred Partners receive?
  59. Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?
  60. Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?
  61. Which additional ad format does Waze Local Plus offer?
  62. Zero-Speed Takeover displays ads when drivers ________?

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