Leadmego

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

  1. Allocate more budget to building better video creatives
  2. Target remarketing lists for all image creatives
  3. Create a sequential rotation with the Rich Media creative set first
  4. Assign the ad’s frequency cap to one impression per day

Correct Answer:

  • Create a sequential rotation with the Rich Media creative set first

The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance. Users completing this exam should be experienced users of Campaign Manager. This exam covers broad product use from trafficking to reporting. Specialized roles (such as Agency Planners) may not be well aligned to the broad knowledge tested by this exam.

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