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Which can be done in YouTube Analytics?

  1. Check engagement reports
  2. Check the conversion volume
  3. Check the count of TrueView earned actions
  4. Create remarketing lists

100% Correct Answer

  • Check engagement reports

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Google Ads Video Advertising Certification Exam Answers

Earn a Google Ads Video Certification by demonstrating your ability to get results from YouTube and Google Video advertising solutions. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.

  1. Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
  2. YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
  3. YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
  4. YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
  5. Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)
  6. You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?
  7. Which value proposition do Custom Intent audiences offer advertisers?
  8. Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?
  9. Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?
  10. Which two video formats are available on Google Video Partners? (Choose two.)
  11. Which two Google audience solutions use first-party data? (Choose two.)
  12. Which TrueView ad format is optimized for product awareness?
  13. Which TrueView ad format is optimized for lift in ad recall?
  14. Which TrueView ad format is billed on a CPM basis?
  15. Which TrueView ad format is billed by CPA?
  16. Which storytelling methods does Google recommend for use within your YouTube campaigns?
  17. Which percentage of YouTube ads are audible?
  18. Which one of Google’s data-driven tools is part of Google Analytics Solutions?
  19. Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
  20. Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
  21. Which of YouTube’s awareness ad formats uses a skippable in-stream format?
  22. Which of YouTube’s awareness ad formats can use the CPD bidding approach?
  23. Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
  24. Which marketer would be an ideal client for TrueView for action?
  25. Which is a key benefit of bumper ads?
  26. Which data can you uncover by running a creative experiment using Brand Lift?
  27. When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
  28. When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
  29. What’s a key benefit of TrueView in-stream?
  30. What’s a key benefit of TrueView for reach?
  31. What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
  32. What information can YouTube Analytics provide about where people are watching your videos?
  33. What constitutes a video engagement conversion in a TrueView for action campaign?
  34. What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
  35. What are two examples of the Intent audience solution, Life Events? (Choose two.)
  36. What are two events that store visits for TrueView for action come from? (Choose two.)
  37. What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
  38. What are the tested benefits of bumper ads?
  39. What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
  40. Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
  41. Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
  42. TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
  43. To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.
  44. Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
  45. Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
  46. Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
  47. Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?
  48. Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?
  49. Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?
  50. Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
  51. Match each YouTube Platform innovation with its description.
  52. Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
  53. Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
  54. Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
  55. Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
  56. Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
  57. Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
  58. Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
  59. Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
  60. In a bumper ad, how much time is usually required to stick the landing?
  61. How does an advertiser benefit from using Think with Google?
  62. How does an advertiser benefit from using Google Trends?
  63. How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?
  64. How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?
  65. Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
  66. For TrueView for action, which three events can make up an online conversion?
  67. Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
  68. Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
  69. Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?
  70. Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
  71. Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
  72. Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
  73. Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?
  74. Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
  75. As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?
  76. As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
  77. Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)
  78. Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
  79. A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
  80. Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
  81. Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses
  82. Which is a key benefit of TrueView discovery?
  83. How can Google’s In-market audience signals help an advertiser connect with their target audience?
  84. Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?
  85. As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
  86. Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
  87. The YouTube masthead is effective for advertisers with which goal?
  88. Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
  89. Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?
  90. Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
  91. Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Select All Correct Responses
  92. Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
  93. Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.) Select All Correct Responses
  94. Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
  95. What’s the best description of Affinity Audiences on YouTube?
  96. Match the marketing objective with the TrueView ad format that’s optimized for that objective.
  97. Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Select All Correct Responses
  98. Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
  99. Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
  100. Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
  101. Which elements are used to build a Custom Affinity audience?
  102. What can YouTube Analytics tell you about what people are watching on your client’s channel?
  103. What’s a key benefit of bumper ads?
  104. Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
  105. When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
  106. In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
  107. Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?
  108. Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.
  109. Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
  110. Which video format is available on Google Video Partners?
  111. What’s one of Google and YouTube’s awareness products?
  112. Which statement is true about non-skippable in-stream ads?
  113. Google Video Partners are partnerships formed through which Ad service?
  114. Which statement is true about bumper ads?
  115. Aside from conversion tracking, what’s a requirement for using store visits?
  116. What is one reason an advertiser would choose YouTube for action?
  117. Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?
  118. Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
  119. Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?
  120. What are the three key reasons advertisers choose YouTube to help build their brands?
  121. How does an advertiser benefit from using Google Surveys?
  122. Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?
  123. After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct Responses
  124. In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.) Select All Correct Responses
  125. Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
  126. Which is a tip Google recommends to create an effective bumper ad?
  127. What counts as a view-through conversion in a TrueView for action campaign?
  128. Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
  129. Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)
  130. Which ad rotation option can’t be used for AdWords for video campaigns?
  131. True or False: You can use contextual targeting with AdWords for video.
  132. If someone clicks a TrueView video discovery ad thumbnail, where do they land?
  133. If someone clicks a TrueView video discovery ad, where do they land?
  134. A viewer can skip a TruView in-stream video ad after:
  135. A client who wants to advertise before, during, or after popular videos on the Google Display Network (GDN) should:
  136. How can you reserve Google Preferred and Mastheads ads?
  137. TrueView in-display ads run on which YouTube pages?
  138. With TrueView in-display ads, advertisers can target:
  139. True of False: Advertisers can use call-to-action overlays (CTAs) for free.
  140. With AdWords for video, an advertiser can target:
  141. ____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  142. TrueView in-display video ads run on:
  143. What does linking an AdWords account to a YouTube account allow an advertiser to do?
  144. With TrueView in-stream ads, an advertiser pays:
  145. A TrueView in-display video ad needs to be:
  146. TrueView in-display ads can run on:
  147. True or False: Advertisers can implement a remarketing tag for mastheads
  148. True or False: The standard banner size supported by YouTube is 300×250.
  149. Which of the following is a tip for optimizing a TrueView video ad campaign?
  150. An advertiser is charged for a TrueView in-display ad when a viewer:
  151. _______ is used for AdWords for video campaigns.
  152. What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
  153. Average video view duration metrics are accessible through:
  154. True or False: YouTube remarketing lists can be used with standard text ads and display ads.
  155. An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:
  156. If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
  157. ______________ is the most effective way to control the number of times a user sees an ad.
  158. True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.
  159. TrueView video discovery ads run on:
  160. The best way to initiate a reserve buy is to:
  161. What are creative best practices for a TrueView in-stream ad?
  162. Advertisers who want to pay only when a user watches their ad should use:
  163. Viewers are added to an advertiser’s YouTube remarketing list when they:
  164. Where does the user land if they click a TrueView in-display ad?
  165. Initial remarketing list size for AdWords for video campaigns includes users from the last:
  166. TrueView in-display ads run on which networks:
  167. Which of these can be created to run on YouTube and the Google Display Network?
  168. Which of the following remarketing lists can be used for a video campaign?
  169. True or False: TruView in-stream ads and TruView in-display ads can be in the same video campaign.
  170. With TrueView Video Discovery ads, advertisers can target:
  171. ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.
  172. What’s the maximum number of targeting groups you can create in a video campaign?
  173. Which is true when creating a targeting group for a video campaign?
  174. How is a user added to a video remarketing list?
  175. True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
  176. True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
  177. Why should a YouTube account be linked to a Google+ page?
  178. True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
  179. What’s the first step when determining the right video solution for your campaign?
  180. Which of the following can be targeted when building a mobile video masthead?
  181. A video targeting group:
  182. How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?
  183. When setting up targeting groups for video ads, it’s most effective to:
  184. Which video ads can be created with AdWords for video?
  185. True or False: AdWords for video is only recommended for branding.
  186. Which should be considered when analyzing campaign performance of different TrueView video ad formats?
  187. True or False: AdWords for video ads can use private videos.
  188. Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:
  189. TrueView in-stream ads and in-display ads appear, respectively:
  190. Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
  191. What does digital media offer that TV advertising does not?
  192. Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
  193. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  194. Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?
  195. These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
  196. Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?
  197. Where on YouTube can TrueView video discovery ads run?
  198. Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
  199. Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?
  200. Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
  201. For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?
  202. Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
  203. What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
  204. What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
  205. What is a key difference between reservation buying and auction buying?
  206. Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
  207. Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
  208. If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
  209. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
  210. TrueView video ads can be especially effective for driving what goals?
  211. Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?
  212. What can you use to connect with people based on their purchase intent?
  213. Video campaigns can help advertisers optimize for:
  214. A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?
  215. _______ is used to measure video campaigns.
  216. What are the three components in the YouTube ecosystem?
  217. You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
  218. How can you launch Google Preferred and/or Mastheads ads?
  219. Which is the best tip for optimizing a TrueView video for viewer engagement?
  220. You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
  221. You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
  222. What is Google’s programmatic buying platform?
  223. Linking a YouTube channel to an AdWords account lets you:
  224. Google helps marketers connect with people using what three kinds of data?
  225. In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?
  226. Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?
  227. Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?
  228. An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
  229. Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?
  230. A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?
  231. On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
  232. In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?
  233. In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
  234. John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  235. A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
  236. Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
  237. What is the Google Network?
  238. How are rich media ads different from other ad formats?
  239. An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
  240. _______ is used for video campaigns.
  241. ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  242. _________ ads can be created and managed through AdWords.
  243. _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
  244. A click on a companion banner:
  245. A client who wants to advertise before, during, or after popular videos on the Display Network should:
  246. A TrueView in-stream ad view is counted when a viewer:
  247. A TrueView video discovery ad needs to be:
  248. A viewer can skip watching a TrueView in-stream ad after:
  249. An advertiser can use a remarketing tag to target people who’ve:
  250. An advertiser can:
  251. An advertiser is charged for viewing a TrueView video discovery ad when someone:
  252. Call-to-action (CTA) overlays are compatible with:
  253. Frequency capping counts include:
  254. How can an advertiser calculate the view rate of a video campaign?
  255. How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
  256. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
  257. If someone clicks a TrueView in-display ad, where do they land?
  258. If your client wants a specific reach for a specific price on YouTube, you should use:
  259. If your client wants to pay only when someone views an ad, you should use:
  260. In which TrueView format(s) can an advertiser use a companion banner?
  261. Linking a YouTube channel to a Google+ page lets you:
  262. On average, how long does it take for a video ad to get approved?
  263. People are added to an advertiser’s video remarketing list when they:
  264. The best way to reserve an ad is to:
  265. The initial remarketing list size for video campaigns includes users from the past:
  266. The most effective way to control the number of times someone sees an ad is by:
  267. The standard companion banner size for TrueView in-stream ads on YouTube is:
  268. To run a TrueView video ad, the video must be uploaded to:
  269. True or False: Advertisers can set bids per ad format
  270. True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
  271. True or False: IP address exclusion is not available for TrueView campaigns.
  272. True or False: More than one YouTube account can be linked to an AdWords account.
  273. True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
  274. True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.
  275. True or False: Video ads may appear in videos marked “Private” on YouTube.
  276. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
  277. True or False: You can use contextual targeting with videos.
  278. True or False: YouTube remarketing lists can be used with standard text and display ads.
  279. TrueView campaigns can help advertisers optimize for:
  280. TrueView in-stream ads and video discovery ads appear, respectively:
  281. TrueView in-stream ads can appear on:
  282. TrueView video campaigns can include:
  283. TrueView video discovery ads can run on:
  284. TrueView in-display ads run on:
  285. Video ads can appear on:
  286. Video ads can run on:
  287. Video advertising on YouTube lets you:
  288. Video remarketing is a way to optimize:
  289. What are best practices for creating a TrueView in-stream ad?
  290. What are the targeting options for Mastheads?
  291. What do earned actions measure?
  292. What does average view frequency measure?
  293. What does linking an AdWords account to a YouTube account let an advertiser do?
  294. What is Masthead billing based on?
  295. What percentage of video views on YouTube come from mobile devices?
  296. What’s an example of a managed placement for a TrueView in-stream ad?
  297. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  298. What’s the maximum length a TrueView video ad can be?
  299. What’s needed for an advertiser to set up a video ad campaign?
  300. What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
  301. When is someone added to an advertiser’s video remarketing list?
  302. Where would a call-to-action (CTA) overlay show?
  303. Which ad rotation option can’t be used for video campaigns?
  304. Which can an advertiser include in a TrueView video ad to increase interactivity?
  305. Which can be done in YouTube Analytics?
  306. Which can’t be added to a TrueView video?
  307. Which devices can an advertiser target with a mobile video Masthead?
  308. Which is a best practice for a successful TrueView in-stream ad?
  309. Which is a tip for optimizing a TrueView video for viewer engagement?
  310. Which of these can be created to run on the Display Network?
  311. Which of these formats can be booked cross-screen (mobile and desktop)?
  312. Which of these remarketing lists can be used for a video campaign?
  313. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
  314. Which targeting methods can be used with TrueView ads?
  315. Why is average view frequency important to measure?
  316. With a Masthead ad, an advertiser can reserve:
  317. With YouTube Analytics, you can track metrics on:
  318. You can see average video-view duration metrics in:
  319. An advertiser who wants to target specific categories of video content on the Display Network should:
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