Leadmego

You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

  1. ($10)*(% Basic customers) + ($20)*(% Pro customers)
  2. ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)
  3. ($10*20)*(Total monthly conversions) / (Total customer count)
  4. ($10+$20)*(% Basic customers)*(Basic average lifetime in months) / ($20)*(% Pro customers)*(Pro average lifetime in months)

Correct Answer:

  • ($10)*(% Basic customers) + ($20)*(% Pro customers)

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