Leadmego

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

  1. Creating ads that pertain to the keywords.
  2. Raising the bid amount.
  3. Creating ads likely to get clicks.
  4. Having a clear and simple landing page.

Correct Answer:

  • Raising the bid amount.

Leave a Reply

Your email address will not be published. Required fields are marked *

Google Ads Search Certification Exam Answers

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.

  1. 24/11/2019 Why is Google Ads a viable option?
  2. 23/11/2019 You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
  3. 23/11/2019 You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
  4. 23/11/2019 You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
  5. 23/11/2019 You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
  6. 23/11/2019 You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
  7. 23/11/2019 Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
  8. 23/11/2019 Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
  9. 23/11/2019 Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  10. 23/11/2019 Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
  11. 23/11/2019 You’d like to improve an ad’s perceived quality during an ad auction.What aspect of the ad will be most beneficial for you to work on?
  12. 23/11/2019 You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
  13. 23/11/2019 You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
  14. 23/11/2019 You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  15. 23/11/2019 You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
  16. 23/11/2019 Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
  17. 23/11/2019 Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
  18. 23/11/2019 With Similar Audiences, which Google product is included when finding new people with similar profiles?
  19. 23/11/2019 With Dynamic Search Ads, what does the advertiser provide?
  20. 23/11/2019 Why should your business use Performance Planner?
  21. 23/11/2019 Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
  22. 23/11/2019 Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
  23. 23/11/2019 Which user type would the Google Ads system closely match as an Affinity audience?
  24. 23/11/2019 Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
  25. 23/11/2019 Which statement is true about serving relevant ad extensions?
  26. 23/11/2019 Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
  27. 23/11/2019 Which is required for an ad to be served to a user?
  28. 23/11/2019 Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
  29. 23/11/2019 When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  30. 23/11/2019 When should you use Remarketing Lists for Search Ads?
  31. 23/11/2019 When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
  32. 23/11/2019 When creating an ad, how does Greg know what it will look like to his potential customers?
  33. 23/11/2019 When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
  34. 23/11/2019 When are automated extensions, such as Seller Ratings, shown?
  35. 23/11/2019 What’s the primary benefit of using structured snippet extensions in your ads?
  36. 23/11/2019 What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
  37. 23/11/2019 What’s an example of an effective callout extension?
  38. 23/11/2019 What’s an accurate description of callout extensions?
  39. 23/11/2019 What’s a key objective in delivering ad extensions?
  40. 23/11/2019 What two ad extension types can also be served as automated ad extensions? (Choose two.)
  41. 23/11/2019 What Search Network text ad component provides up to three fields of 30 characters each?
  42. 23/11/2019 What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
  43. 23/11/2019 What is one way that Performance Planner helps businesses increase sales?
  44. 23/11/2019 What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  45. 23/11/2019 What is a valid recommendation that the Performance Planner can provide?
  46. 23/11/2019 What is a main benefit of using Search Audience solutions?
  47. 23/11/2019 What does Performance Planner automatically do?
  48. 23/11/2019 What does layering an Affinity audience with a broad keyword targeting campaign help you do?
  49. 23/11/2019 What does adding callout extensions to your Google Search ads enable you to do?
  50. 23/11/2019 What content could be used for a structured snippet extension?
  51. 23/11/2019 What can the Performance Planner recommend?
  52. 23/11/2019 What can the Performance Planner assist you with?
  53. 23/11/2019 What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
  54. 23/11/2019 What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)
  55. 23/11/2019 What are two main benefits of using Search Audience solutions? (Choose two.)
  56. 23/11/2019 What ad extension is only available as a full automated ad extension?
  57. 23/11/2019 Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
  58. 23/11/2019 Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  59. 23/11/2019 Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
  60. 23/11/2019 Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  61. 23/11/2019 Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
  62. 23/11/2019 Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
  63. 23/11/2019 Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
  64. 23/11/2019 Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
  65. 23/11/2019 Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
  66. 23/11/2019 Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  67. 23/11/2019 Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
  68. 23/11/2019 Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
  69. 23/11/2019 Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
  70. 23/11/2019 Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)
  71. 23/11/2019 Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?
  72. 23/11/2019 Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)
  73. 23/11/2019 Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
  74. 23/11/2019 Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
  75. 23/11/2019 Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
  76. 23/11/2019 Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
  77. 23/11/2019 Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
  78. 23/11/2019 Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
  79. 23/11/2019 Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
  80. 23/11/2019 Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
  81. 23/11/2019 Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  82. 23/11/2019 Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
  83. 23/11/2019 Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
  84. 23/11/2019 Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
  85. 23/11/2019 Match these Search Audience solutions with the benefits they can bring to your campaigns.
  86. 23/11/2019 Match each ad extension with the benefit it brings to a user’s ad experience.
  87. 23/11/2019 Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
  88. 23/11/2019 Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?
  89. 23/11/2019 Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)
  90. 23/11/2019 Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
  91. 23/11/2019 Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
  92. 23/11/2019 Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
  93. 23/11/2019 Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
  94. 23/11/2019 Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
  95. 23/11/2019 Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
  96. 23/11/2019 Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
  97. 23/11/2019 Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
  98. 23/11/2019 Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
  99. 23/11/2019 John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
  100. 23/11/2019 John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
  101. 23/11/2019 Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
  102. 23/11/2019 Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
  103. 23/11/2019 Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
  104. 23/11/2019 Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
  105. 23/11/2019 Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
  106. 23/11/2019 Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
  107. 23/11/2019 Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
  108. 23/11/2019 It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
  109. 23/11/2019 In-Market audiences would be suited to reach which user?
  110. 23/11/2019 In-market audiences allow the opportunity to specifically identify what kind of user?
  111. 23/11/2019 Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
  112. 23/11/2019 How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  113. 23/11/2019 How does automating your bid contribute to a successful Google Ads campaign?
  114. 23/11/2019 How can Performance Planner serve your business?
  115. 23/11/2019 How can ad extensions contribute to increasing user engagement?
  116. 23/11/2019 Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
  117. 23/11/2019 Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  118. 23/11/2019 Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  119. 23/11/2019 Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
  120. 23/11/2019 Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
  121. 23/11/2019 Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
  122. 23/11/2019 Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  123. 23/11/2019 Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
  124. 23/11/2019 Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
  125. 23/11/2019 Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
  126. 23/11/2019 Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
  127. 23/11/2019 Each Similar Audience has its seed list members removed to ensure what?
  128. 23/11/2019 Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  129. 23/11/2019 Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
  130. 23/11/2019 Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
  131. 23/11/2019 Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
  132. 23/11/2019 Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
  133. 23/11/2019 Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
  134. 23/11/2019 Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
  135. 23/11/2019 Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
  136. 23/11/2019 Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
  137. 23/11/2019 Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  138. 23/11/2019 Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
  139. 23/11/2019 Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
  140. 23/11/2019 As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
  141. 23/11/2019 As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
  142. 23/11/2019 An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?
  143. 23/11/2019 Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?
  144. 23/11/2019 After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?
  145. 23/11/2019 Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.)
  146. 23/11/2019 A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)
  147. 23/11/2019 A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?
  148. 23/11/2019 While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  149. 23/11/2019 Why is using the performance targets feature after utilizing the Performance Planner recommended?
  150. 23/11/2019 Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  151. 11/06/2019 Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
  152. 11/06/2019 Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
  153. 11/06/2019 You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
  154. 11/06/2019 You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
  155. 11/06/2019 You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
  156. 09/06/2019 If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  157. 09/06/2019 If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
  158. 09/06/2019 Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?
  159. 09/06/2019 An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
  160. 22/03/2018 Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
  161. 22/03/2018 What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
  162. 22/03/2018 A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  163. 22/03/2018 You can add a ‘+’ modifier in front of broad match keywords to…
  164. 22/03/2018 A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?
  165. 22/03/2018 Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?
  166. 22/03/2018 An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
  167. 22/03/2018 Which approach to bidding is best suited to maximize profit?
  168. 22/03/2018 An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?
  169. 22/03/2018 If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:
  170. 22/03/2018 In a Reach and Frequency report, “Frequency” is defined as the:
  171. 22/03/2018 The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?
  172. 22/03/2018 What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?
  173. 22/03/2018 You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?
  174. 22/03/2018 What is a benefit of using the AdWords Application Programming Interface (API)?
  175. 22/03/2018 You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?
  176. 22/03/2018 In order to achieve the best performance possible from text ads, which is a best practice that should be followed?
  177. 22/03/2018 How should advertisers use their websites to help them structure their accounts?
  178. 22/03/2018 How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?
  179. 22/03/2018 An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
  180. 22/03/2018 To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:
  181. 22/03/2018 Which is the quickest way to add a long list of locations to target in an AdWords campaign?
  182. 22/03/2018 Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?
  183. 22/03/2018 You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?
  184. 22/03/2018 Which AdWords feature is compatible with Conversion Optimizer?
  185. 22/03/2018 Which is a recommended action for new mobile preferred ad creative?
  186. 22/03/2018 Business listings in Google Places can be:
  187. 22/03/2018 Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:
  188. 22/03/2018 Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?
  189. 22/03/2018 You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?
  190. 22/03/2018 An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?
  191. 22/03/2018 An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
  192. 22/03/2018 In a Reach and Frequency report, “Reach” is defined as the:
  193. 22/03/2018 Which feature distinguishes location extensions from regional and customized campaign targeting?
  194. 22/03/2018 How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?
  195. 22/03/2018 What are Sitelinks?
  196. 22/03/2018 An advertiser can apply mobile bid adjustments at which of the following levels?
  197. 22/03/2018 Which determines a keyword’s clickthrough rate (CTR)?
  198. 22/03/2018 Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
  199. 22/03/2018 Information an advertiser would find in the Change History tool would be:
  200. 22/03/2018 An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:
  201. 22/03/2018 AdWords Editor allows users to:
  202. 22/03/2018 If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
  203. 22/03/2018 Which are key elements to keep in mind when optimizing a landing page for AdWords?
  204. 22/03/2018 An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
  205. 22/03/2018 Linking your Google+ Page to your AdWords account…
  206. 22/03/2018 AdWords Campaign Experiments allow you to…
  207. 22/03/2018 How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
  208. 22/03/2018 Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
  209. 22/03/2018 On which tab can advertisers see credits for invalid clicks within their AdWords accounts?
  210. 22/03/2018 Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
  211. 22/03/2018 An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
  212. 22/03/2018 You are gaining a reputation as a true wizard of AdWords and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?
  213. 22/03/2018 An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:
  214. 22/03/2018 An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
  215. 22/03/2018 Which is a benefit of using AdWords Editor?
  216. 22/03/2018 Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
  217. 22/03/2018 You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
  218. 22/03/2018 Which can be specified at the campaign level?
  219. 22/03/2018 Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?
  220. 22/03/2018 An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?
  221. 22/03/2018 Which scenario would record to two conversions (1-per-click)?
  222. 22/03/2018 Which is a benefit of linking a Google Places account to an AdWords campaign?
  223. 22/03/2018 In an AdWords account, which statistic is viewable for each ad group?
  224. 22/03/2018 How could an advertiser determine the most profitable keywords within a campaign?
  225. 22/03/2018 Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?
  226. 22/03/2018 What can be learned from a Search Funnel?
  227. 22/03/2018 If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should:
  228. 22/03/2018 An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
  229. 22/03/2018 Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
  230. 22/03/2018 An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
  231. 22/03/2018 It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:
  232. 22/03/2018 At which level of an AdWords account can an advertiser make changes to network and location targeting settings?
  233. 22/03/2018 You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
  234. 19/02/2018 Each of the following are benefits you’d expect from Product Listing Ads except…
  235. 19/02/2018 A high Quality Score can:
  236. 18/02/2018 Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:
  237. 18/02/2018 Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?
  238. 18/02/2018 What is the definition of actual CPC?
  239. 18/02/2018 An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
  240. 18/02/2018 Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
  241. 18/02/2018 An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:
  242. 18/02/2018 A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
  243. 18/02/2018 Local Google+ pages created on Google My Business can be:
  244. 18/02/2018 An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?
  245. 03/02/2018 The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
  246. 03/02/2018 Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
  247. 03/02/2018 Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
  248. 16/12/2017 ”Mobile app engagement” campaigns can be used to:
  249. 16/12/2017 A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
  250. 16/12/2017 A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
  251. 16/12/2017 A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
  252. 16/12/2017 A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  253. 16/12/2017 A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
  254. 16/12/2017 A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
  255. 16/12/2017 A successful AdWords text ad:
  256. 16/12/2017 A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
  257. 16/12/2017 According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
  258. 16/12/2017 According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
  259. 16/12/2017 According to Google data, after seeing an ad on their smartphone, more than half of people:
  260. 16/12/2017 According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
  261. 16/12/2017 AdWords Editor lets users do all of these things except:
  262. 16/12/2017 After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
  263. 16/12/2017 An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
  264. 16/12/2017 An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
  265. 16/12/2017 An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
  266. 16/12/2017 An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
  267. 16/12/2017 An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
  268. 16/12/2017 An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
  269. 16/12/2017 An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
  270. 16/12/2017 An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
  271. 16/12/2017 An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  272. 16/12/2017 An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
  273. 16/12/2017 An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
  274. 16/12/2017 An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
  275. 16/12/2017 Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
  276. 16/12/2017 Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
  277. 16/12/2017 Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
  278. 16/12/2017 Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
  279. 16/12/2017 Customers who want to increase app downloads should use which campaign type?
  280. 16/12/2017 Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?
  281. 16/12/2017 Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
  282. 16/12/2017 Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
  283. 16/12/2017 Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
  284. 16/12/2017 Dynamic search ads would be most helpful for:
  285. 16/12/2017 Each of these are benefits you’d expect from Shopping ads except:
  286. 16/12/2017 Exact Match Impression Share metrics:
  287. 16/12/2017 Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
  288. 16/12/2017 Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
  289. 16/12/2017 Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
  290. 16/12/2017 Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
  291. 16/12/2017 High quality ratings for an ad can:
  292. 16/12/2017 How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
  293. 16/12/2017 How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
  294. 16/12/2017 How would you determine the clickthrough rate (CTR) for a client’s search ads?
  295. 16/12/2017 How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
  296. 16/12/2017 If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
  297. 16/12/2017 If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
  298. 16/12/2017 If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
  299. 16/12/2017 If you want to target ads to only people who speak Spanish, you can:
  300. 16/12/2017 If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
  301. 16/12/2017 If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  302. 16/12/2017 In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
  303. 16/12/2017 In order to differentiate ads from those of competitors, advertisers should:
  304. 16/12/2017 Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
  305. 16/12/2017 Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
  306. 16/12/2017 Keyword Planner can do all of these things except:
  307. 16/12/2017 Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
  308. 16/12/2017 Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
  309. 16/12/2017 Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
  310. 16/12/2017 Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
  311. 16/12/2017 One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
  312. 16/12/2017 One reason for using Conversion Optimizer is to:
  313. 16/12/2017 Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
  314. 16/12/2017 Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
  315. 16/12/2017 Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
  316. 16/12/2017 Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
  317. 16/12/2017 Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
  318. 16/12/2017 The AdWords Application Programming Interface (API) allows developers to use applications that:
  319. 16/12/2017 The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
  320. 16/12/2017 The format of a Shopping ad is different from that of a standard text ad in that it includes:
  321. 16/12/2017 The IP Exclusion tool allows advertisers to:
  322. 16/12/2017 The majority of consumers want ads customized to their:
  323. 16/12/2017 The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?
  324. 16/12/2017 The purpose of a developer or authentication token is to track:
  325. 16/12/2017 The strategic use of different marketing channels affects:
  326. 16/12/2017 To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
  327. 16/12/2017 To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
  328. 16/12/2017 To optimize a client’s campaign to get the most out of her mobile advertising, you can:
  329. 16/12/2017 True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
  330. 16/12/2017 True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
  331. 16/12/2017 True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
  332. 16/12/2017 What can you learn from attribution reports?
  333. 16/12/2017 What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
  334. 16/12/2017 Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
  335. 16/12/2017 Which allows advertisers to automate AdWords reporting and campaign management?
  336. 16/12/2017 Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
  337. 16/12/2017 Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
  338. 16/12/2017 Which is a best practice for creating a mobile-preferred ad?
  339. 16/12/2017 Which is a best practice for optimizing a landing page for AdWords?
  340. 16/12/2017 Which is a best practice for writing an effective text ad?
  341. 16/12/2017 Which lets you change keywords, campaigns, ads, ad groups, and product groups?
  342. 16/12/2017 Which of these statements is true?
  343. 16/12/2017 Which option can you use to capture potential business later in the day, even on a limited budget?
  344. 16/12/2017 Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
  345. 16/12/2017 Which statement about ad extensions isn’t true?
  346. 16/12/2017 Which statement is true?
  347. 16/12/2017 Why would the data for a Search Network campaign show conversions but no view-through conversions?
  348. 16/12/2017 With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
  349. 16/12/2017 Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
  350. 16/12/2017 You can add a “+” modifier in front of the words in a broad match keyword to:
  351. 16/12/2017 You can use target cost-per-acquisition (CPA) bidding to help:
  352. 16/12/2017 You can use the AdWords Application Programming Interface (API) to:
  353. 16/12/2017 You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
  354. 16/12/2017 You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
  355. 16/12/2017 You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
  356. 16/12/2017 You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
  357. 16/12/2017 You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
  358. 16/12/2017 You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
  359. 16/12/2017 You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
  360. 16/12/2017 You might analyze exact match impression share data to get an idea of:
  361. 16/12/2017 You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
  362. 16/12/2017 You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
  363. 16/12/2017 You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
  364. 16/12/2017 You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
  365. 16/12/2017 You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
  366. 16/12/2017 You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
  367. 16/12/2017 You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
  368. 16/12/2017 You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
  369. 16/12/2017 You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
  370. 16/12/2017 You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
  371. 16/12/2017 You’re using target search page location bidding. You know it’s working because you see your ad:
  372. 16/12/2017 Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
  373. 16/12/2017 Your client sells gardening supplies online. You suggest she use sitelinks because they can:
  374. 16/12/2017 Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
  375. 16/12/2017 Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
  • Hootsuite
  • Hootsuite Platform Exam Certification
  • Hootsuite Professional Certification
  • Hootsuite Social Media
  • Bing Ads Accreditation
  • Google Tag Manager Certification
  • Google Educator Certification
  • WooRank