Leadmego

YouTube Channel Growth Assessment Answers

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories. Platform Overview: How YouTube Operates, YouTube Categories. Channel Assessment: See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognize what questions you can ask and what data you can analyze to determine next steps. Plan for a channel assessment, Assess channel mission and brand, Assess content strategy, Assess audience engagement, Assess discovery. Channel Revenue: Dive into revenue on YouTube—what the benefits are, ways to maximize your revenue streams, how ads are served, and how you can measure revenue performance. Revenue landscape, Ad-serving model, Revenue assessment.

  1. What is a recommended action to support Hub content programming?
  2. What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?
  3. What would you typically expect to see in the Watch Time “published” report for a Help channel?
  4. Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop?
  5. Which type of ad inventory is bought and sold based on a set, negotiated CPM.
  6. When starting a new channel on YouTube, what’s a key area to assess first?
  7. How can you easily find out how channel visuals look on mobile devices?
  8. Which method could you use with the Watch time report to analyze whether content formats are performing as expected?
  9. Which of the following ad formats typically has the highest CPMs?
  10. What channel visuals can you check for brand consistency?
  11. You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience?
  12. How is the media landscape changing?
  13. What is the flow of the assessment framework?
  14. What can you learn by analyzing videos that keep subscribers coming back?
  15. What is the ideal audience retention pattern?
  16. What action could you take to optimize content if you see bumps in your audience retention curve?
  17. How can the “Groups” feature help determine performance for a set of videos?
  18. Where can you get the most measurable data to analyze the performance of a channel?
  19. Which one of these techniques is suggested to improve the performance of cards?
  20. How can you effectively measure which content resonates with subscribers?
  21. Which is a good example of a mission statement for a YouTube channel?
  22. If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer?
  23. What is the recommended first step in a channel assessment?
  24. How might you determine the target audience before starting a YouTube channel?
  25. Who are the three key players that drive the YouTube ecosystem?
  26. What metric found in the End Screens report can help you improve the viewer experience?
  27. What action could you take to optimize content based on seeing a flat audience retention curve?
  28. What is a recommended action to support Hero content programming?
  29. If you find content with high watch time from subscribers, what can you do next?
  30. How would you know whether a new video series has a high audience retention rate?
  31. How might you know if you are increasing your subscriber watch time?
  32. Which one of these techniques is not listed as a way to drive traffic from social media?
  33. How can you best determine changes in traffic sources over time?
  34. If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria?
  35. Why are subscribers generally key to a channel’s success on YouTube?
  36. What would you typically expect to see in the Watch Time “published” report for a Hero channel?
  37. What influences how ads get onto a channel’s videos?
  38. What is an auction ad?
  39. Where is a recommended place to add the channel mission statement?
  40. If a particular content format underperforms, what action might be appropriate?
  41. Which is not an example of a benchmark?
  42. What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue?
  43. If an entertaining piece of content turns out to be highly searched for, what could that indicate?
  44. Which one of the following is not something you would check for when evaluating how video titles drive discovery?
  45. What low-investment strategies could a channel do that may help increase viewership in a particular country?
  46. A key consideration when evaluating a video description is:
  47. If You Want To Adjust The Channel’s Demographic To Attract Primarily 13-17 Year Old Females, What Could You Do To Shift This Demographic?
  48. Which order outlines what ad formats take up the most to least space on the video player?
  49. Which is true of reserve ads?
  50. Why might you compare watch time patterns by content groups?
  51. Which one of the following is not recommended for playlists?
  52. What is the most common revenue stream channels use to earn money on YouTube?
  53. What is the benefit of using a branding watermark?
  54. What is the suggested time to respond to viewer comments?
  55. What is one strategy to evaluate how well thumbnails distinguish content?
  56. To determine if a channel has effective metadata, what can you evaluate?
  57. What is a best practice many channels use for their sections?
  58. Which of the following content types deters advertisers from showing ads on your videos?
  59. Which of the following ways can you use YouTube Analytics to look at how well your ads are doing across a channel’s videos?
  60. How can you benefit by analyzing which videos have the most likes or dislikes?
  61. Which is an example of a measurable question to ask?
  62. Which content format is typically associated with a watch time pattern of a spike, followed by a gradual decline?
  63. What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks?
  64. Why is having an audience match important?
  65. If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?
  66. Ad formats are requested in which order?
  67. If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely?
  68. What options can channels have to restrict the types of ads that are shown on their channel?
  69. What is one way that channel managers help grow a channel?
  70. How might you determine if certain videos perform better within certain demographics?
  71. Which one of the following metrics may not be a part of your top level revenue performance?
  72. How might you incorporate the audience into a mission statement?
  73. What is a recommended action to support Help content programming?
  74. Which could be a reason that two videos with similar monetizable view counts earn different revenue?
  75. How does YouTube provide opportunity for micro-moments?
  76. You have an English channel and notice that more viewership is starting to come from two Latin American countries that speak Spanish and Portuguese. What is something simple you can consider doing to maximize this opportunity?
  77. Why is it important to look at the overall revenue and CPMs per country?
  78. How can you estimate which ad formats are earning the most revenue?
  79. If you want the option of gambling or alcohol ads to appear on your channel videos, what do you need to do?
  80. What is an example of YouTube Analytics data that can help you with your business goal?
  81. Why is it important to connect your YouTube channel with an AdSense account?
  82. What is the role of video metadata on YouTube?
  83. Why is it important for a channel to consider what category they are in?
  84. When optimizing for mobile, what is not part of the standard checklist?
  85. Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help?
  86. How can taking a snapshot of your channel performance help you with assessing your channel?
  87. When do fluctuations in CPMs typically happen?
  88. Which factor may contribute to a video being demonetized due to advertiser-unfriendliness?
  89. Which one of the following questions would need multiple measurements?
  90. Which of the following helps fuel the YouTube ads ecosystem?
  91. What action could you take to optimize content if you see repeated dips in your audience retention curve?
  92. If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step?
  93. What is a direct way to earn revenue on YouTube?
  94. Which is not one of the metrics suggested for analyzing the Traffic Sources report?
  95. What metric found in the Cards report can help you evaluate performance?
  96. What information can you include in the channel description to assist unsubscribed viewers?
  97. What information from YouTube Analytics can help you optimize video metadata?
  98. Why would you want to review the ratio of views being converted to ads?
  99. What might be used as a channel icon?
  100. Which of the following is an element of advertiser-friendliness?
  101. What is the difference between reserve and auction ads?
  102. What is the goal of the ad serving model?
  103. Why is it important to know if a channel’s demographics have changed?
  104. Which of the following ad formats typically has the lowest CPMs?
  105. Which one of the following is not something you would check for when evaluating how thumbnails drive discovery?
  106. What is a good reason for analyzing a channel’s content strategy?
  107. Why is it important to look at how many subscribers are gained for each video?
  108. Why is it important to identify the traffic sources of subscribers?
  109. If the largest traffic source is external, what opportunity could you take?
  110. How can reading video comments inform the channel’s content strategy?
  111. What is a reserve ad?
  112. What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video?
  113. What is the value of a strong call to action to subscribe within a channel trailer?
  114. What is an estimated monetized playback (EMP)?
  115. How would you find out if different video series have different audiences?
  116. How can multi-line graphs help distinguish video performance?
  117. Why is it important to assess discovery on YouTube?
  118. Which is not an example of a measurable question that you can ask during a channel assessment?
  119. What does the Translations report allow you to do?
  120. Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve?
  121. What would you typically expect to see in the Watch Time “published” report for a Hub channel?

Leave a Reply

Your email address will not be published. Required fields are marked *