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YouTube Creative Essentials Assessment Answers

YouTube Creative Essentials Assessment Answers

  1. 24/07/2018 According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
  2. 24/07/2018 Which report provides insight into the many ways viewers find videos?
  3. 24/07/2018 Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?
  4. 24/07/2018 How can you validate a specific assumption about your audience?
  5. 24/07/2018 According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?
  6. 24/07/2018 In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?
  7. 24/07/2018 To validate a campaign idea, which tool can be used to explore popular search queries?
  8. 24/07/2018 How can you create video ads to maximize effectiveness on YouTube?
  9. 24/07/2018 Which demonstrates the “Connect” principle in the ABCDs?
  10. 24/07/2018 Which demonstrates the “Brand” principle in the ABCDs?
  11. 24/07/2018 Which demonstrates the “Direct” principle in the ABCDs?
  12. 24/07/2018 Which is a best practice for creating effective Bumper ads?
  13. 24/07/2018 Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?
  14. 24/07/2018 How have Bumper ads performed in Google-run studies?
  15. 24/07/2018 Which report shows how long a video keeps its audience?
  16. 24/07/2018 Which targeting type can help your client reach consumers who frequent department stores?
  17. 24/07/2018 What can Brand Lift measure?
  18. 24/07/2018 Which demonstrates the “Attract” principle in the ABCDs?
  19. 24/07/2018 Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?
  20. 24/07/2018 Which story arc can be the most impactful on YouTube?
  21. 24/07/2018 How can you produce video ads to perform well on YouTube?
  22. 24/07/2018 Which report shows how long a video was watched in aggregate?

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