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YouTube Music Certification Assessment Answers

Content and channel strategy: Channel branding and promotions, Discovery, Content types and value, Official Artist Channels. Promotions and engagement: Promotions, Engagement, Analytics: YouTube Analytics, Music analytics and insights, Business and revenue: How to make money on YouTube, Ad-serving model, Revenue assessment, Subscriptions and other ways to earn. Rights management: Copyright, Rights management on YouTube, Assets, Policies and claims, Certification Assessment: YouTube Music Assessment.

  1. Where can you see the relationship between references and assets?
  2. What predefined match policy allows viewers to watch a claimed video but does not allow ads to display on the video?
  3. What may indicate that a channel needs to clean up its reference files or revise its match policies?
  4. Which asset type is always linked to a sound recording asset on YouTube?
  5. Why is it important to resolve asset ownership conflicts quickly?
  6. How does Content ID support the work of music rights holders?
  7. What is the difference between copyright and Content ID?
  8. What is subject to a “match” in Content ID?
  9. What happens to a channel when it receives a copyright takedown notice?
  10. Which types of copyright apply most often to music on YouTube?
  11. Why should an artist seek legal advice before uploading a cover song?
  12. What can you do to maximize an artist’s revenue potential in the YouTube Music app?
  13. Can an artist promote a paid product or service on YouTube?
  14. What can generate additional revenue for an artist on YouTube?
  15. Why might two videos with similar monetizable view counts earn different revenue?
  16. What low-investment strategy could a channel try to increase viewership (and ad revenue) in another country?
  17. Why might you want to review the ratio of views to ads shown on a video in two time periods?
  18. What deters advertisers from showing ads on a video?
  19. Who can monetize videos on YouTube?
  20. Which two parties most commonly enter into an SRAV (Sound Recording Audio Visual) agreement with each other?
  21. What requirement must a video meet before it’s eligible to earn ad revenue?
  22. If you wanted to learn in which major city a competing artist’s video is getting the most views this week, what might help you?
  23. What’s one practical application for YouTube Analytics for Artists?
  24. What can you learn from the data in Music Charts & Insights?
  25. YouTube Analytics for Artists provides data about what type of content?
  26. What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?
  27. What can you do to prevent a sudden drop in a video’s audience retention chart?
  28. What can tell you about the global reach of a channel?
  29. What is one effective way to use the Community tab?
  30. With which YouTube feature can you establish a watch page before a video is released, so that an artist and their fans can experience a new video together?
  31. How can you use Community to give fans an inside look at a tour?
  32. Why might you want to pin a fan comment on a video?
  33. What is the most effective way to encourage subscribers to engage with a channel?
  34. Why is it important to keep uploading videos after an album release?
  35. What is the best way to engage fans before an album release on YouTube?
  36. What is the best way to leverage fan videos to grow a channel?
  37. How does an artist benefit from upgrading to an Official Artist Channel?
  38. How does upgrading to an Official Artist Channel affect an artist’s subscribers?
  39. Which of the following accurately describes art tracks?
  40. What is the most effective way to promote a collaboration on YouTube?
  41. Why is behind-the-scenes footage from a tour valuable for a channel?
  42. What type of video is designed to get fans excited about a new album or tour?
  43. How can subscribers boost engagement, and thus discovery, for a video?
  44. What does a channel’s search data reveal?
  45. What does not describe a thumbnail that has been optimized for discovery?
  46. What’s something that video cards can promote?
  47. How do playlists affect watch time on a channel?
  48. How would you update channel branding to support a tour announcement?
  49. How can you estimate which ad formats are earning the most revenue?
  50. What is the goal of the ad serving model?

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