Leadmego

You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?

  1. Is search really performing as badly as it seems at driving offline sales?
  2. What are the most important reasons that people recommend our products?
  3. How impactful is our programmatic strategy in all of our markets?
  4. How do we determine the true causal impact from our search ads on in-store purchases?

100% Correct Answer:

  • What are the most important reasons that people recommend our products?

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